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Work Background
Sales and Revenue Optimization
Pinnacle Solutions, LLCSales and Revenue Optimization
Feb. 2025Boise, Idaho, United StatesStrategic Leadership: Drive the design and execution of tailored revenue enablement programs that optimize sales processes and accelerate team performance. Measurable Impact: Implement initiatives that have improved conversion rates and reduced onboarding time, leading to significant revenue growth. Collaborative Approach: Partner with client leadership to identify performance gaps and deliver data-driven solutions that align with long-term business objectives. Advisory & Fractional Expertise: Provide strategic guidance and fractional leadership to startups and SMBs, enabling them to build scalable, high-performing sales teams. Results-Driven: Consistently deliver tangible outcomes that boost sales productivity and drive overall revenue performance.
Sales Director
VELOX MediaSales Director
Nov. 2024 - Feb. 2025Boise, Idaho, United StatesOptimized Sales Processes: Revamped the sales qualification framework and implemented a streamlined proposal process, resulting in a more efficient pipeline and higher-quality opportunities. Increased Conversion Rates: Led improvements to the Proposal strategy, increasing its conversion rate from 8.05% to 17.86%, more than doubling its effectiveness during my tenure. Drove Revenue Growth: Achieved over 20% growth in Monthly Recurring Revenue (MRR) within three months of onboarding by focusing on better sales workflows and aligning team efforts with strategic objectives. Enhanced Team Collaboration: Partnered with SDRs and sales leadership to refine lead generation strategies, improving the quality of leads entering the pipeline and boosting overall productivity. Strategic Leadership: Fostered a culture of accountability and continuous improvement, aligning sales strategies with organizational goals to ensure consistent month-over-month growth
Director, Revenue Enablement
TravelBankDirector, Revenue Enablement
Apr. 2023 - Nov. 2024• Built and led the revenue enablement function from the ground up, enhancing the performance of sales, customer success, and implementation teams. • Designed and delivered enablement initiatives, including call audits, tool utilization training, and product enablement in collaboration with product marketing. • Created impactful sales content, including battle cards, talk tracks, and one-pagers, to drive consistency and effectiveness in client interactions. • Delivered advanced training on methodologies such as GAP Selling and MEDDPICC to improve pipeline management and deal conversion rates. • Streamlined tech stack utilization across tools like Outreach, Gong, ZoomInfo, Salesforce, and HubSpot, increasing operational efficiency and team adoption. • Onboarded and ramped cross-functional cohorts of sales reps, customer success managers, and implementation specialists, reducing time-to-productivity.
Director of Revenue Enablement & GTM Strategy (Fractional & Advisory)
Impact Advisors Unlimited LLCDirector of Revenue Enablement & GTM Strategy (Fractional & Advisory)
May. 2022Meridian, Idaho, United StatesDesigned and implemented sales onboarding and enablement programs for GTM teams, improving ramp time and driving early-stage revenue impact Advised early-stage founders on sales process design, team structure, and go-to-market execution Delivered leadership coaching to sales leaders, helping teams improve sales velocity and team engagement Acted as fractional enablement leader, bridging gaps between Sales, CS, and Marketing
Sr. Revenue Enablement Manager - Coaching & Leadership
HighspotSr. Revenue Enablement Manager - Coaching & Leadership
May. 2022 - Feb. 2023• Designed and delivered leadership-focused enablement programs to enhance engagement, coaching effectiveness, and methodology adoption across GTM teams. • Led the development and execution of a company-wide Leadership Summit, managing content creation, sourcing speakers, and coordinating vendor partnerships. • Created and facilitated learning sessions on leadership methodologies, coaching frameworks, and revenue-driving strategies to empower team leads. • Collaborated with People and HR teams to implement structured coaching processes, ensuring alignment with organizational goals and timelines. • Enhanced the adoption of sales methodologies by providing actionable guidance to sales leaders, driving consistent application across teams.
Revenue Enablement Manager
MetaMapRevenue Enablement Manager
Nov. 2021 - May. 2022• Scaled enablement initiatives across LATAM, Southeast Asia, and Africa, driving alignment with global revenue goals. • Onboarded and ramped over 75 team members, including sales, customer success, solution engineering, and marketing, reducing time-to-productivity. • Developed competency and sales skill mapping frameworks to identify strengths, gaps, and growth opportunities for revenue teams. • Designed and delivered leadership development programs focused on coaching, emotional intelligence, and communication effectiveness. • Built scalable enablement content and curricula tailored to a global audience, ensuring consistency and engagement across diverse teams. • Collaborated with cross-functional stakeholders to implement tools and resources, enhancing productivity and streamlining operations.
Field Enablement Manager
BackbaseField Enablement Manager
Jan. 2021 - Nov. 2021Boise, Idaho, United States• Designed and implemented onboarding programs for over 150 commercial-facing team members, including sales, customer success, solution engineering, and marketing. • Assessed and integrated sales methodologies like MEDDICC, improving deal qualification and pipeline accuracy across global teams. • Evaluated and deployed enablement tools (e.g., Seismic) to streamline content delivery and enhance sales team efficiency. • Delivered leadership development programs, including DiSC and Situational Leadership, fostering better communication and team management. • Developed interactive instructional content using platforms like Rise, Articulate 360, and Eduflow to ensure engaging and impactful training experiences. • Collaborated with cross-functional teams to enable system adoption and align sales processes, tools, and strategies with organizational goals.
Sales Enablement Performance Specialist
IntuitSales Enablement Performance Specialist
Aug. 2019 - Dec. 2020Eagle• Enhanced sales consultant capabilities through a blend of instructor-led, virtual, and e-learning programs, driving measurable performance improvements. • Spearheaded the implementation of a new sales methodology, improving deal closure rates and increasing overall team effectiveness. • Developed and rolled out a coaching tool (ExecVision) to enhance leadership’s ability to provide actionable, data-driven feedback. • Designed and delivered Intuit’s Sales Certification Program, setting benchmarks for excellence across global sales teams. • Collaborated with cross-functional teams to develop updated coaching competencies, equipping sales leaders with skills to drive consistent results. • Contributed to the services organization achieving 108% of its annual quota through targeted enablement initiatives and strategic alignment.
Leadership and Development Specialist
J.R. Simplot CompanyLeadership and Development Specialist
Oct. 2016 - Aug. 2019Boise, Idaho Area• Designed and facilitated global leadership development programs, including DiSC, Emotional Intelligence, and Situational Leadership II, in both English and Spanish. • Partnered with stakeholders to identify training needs and create customized interventions that enhanced leadership and team performance. • Managed the company’s Learning Management System (LMS), increasing adoption by 35% through improved usability and targeted content delivery. • Delivered high-impact training sessions tailored to individual business units, driving organizational alignment and development.
Marketing and Sales Coordinator | Salesforce Administrator | Inside Sales Account Manager
Cradlepoint, Inc.Marketing and Sales Coordinator | Salesforce Administrator | Inside Sales Account Manager
Feb. 2014 - Oct. 2016Boise, Idaho Area• Consistently exceeded sales quotas, achieving 105% average goal attainment as an Inside Sales Account Manager by managing the full sales cycle. • Spearheaded Salesforce CRM administration, configuring roles, automating workflows, and creating training to enhance team efficiency. • Managed lead generation processes using Marketo, aligning sales and marketing efforts and tracking ROI for campaigns. • Designed and implemented onboarding and training programs to accelerate ramp-up for new hires, improving overall team productivity. • Supported sales operations by creating reports and optimizing processes that streamlined workflows across departments.
Inside Sales Account Manager
Cradlepoint, Inc.Inside Sales Account Manager
Feb. 2014 - Apr. 2015Boise, Idaho AreaQuota Achievement Q2 and Q3 of 2014. Quota Achievement of 2014- 113%

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