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Work Background
PwCSenior Associate, Content Lead
Nov. 2021
ThinkInkMedia Relations & Content Specialist
Jan. 2014 - Jan. 2015Miami-Fort Lauderdale Area- Wrote and managed blog posts, press releases, media pitches, talking points, whitepapers, business documents, industry overviews, and website content for seven key client accounts on behalf of a prominent tech-focused PR firm. - Spearheaded highly-engaging blog posts covering pressing tech news. - Crafted tailored messages for B2B and B2C audiences.
TigerDirect BusinessAccount Manager | IT Business Solutions
Jan. 2013 - Dec. 2014Miami-Fort Lauderdale Area- Selected to transfer with an exclusive team from Kaseya to start TigerDirect's new IT Business Solutions division. - Launched national and international mass-marketing campaigns on behalf of the IT Business Solutions department. - Oversaw B2B sales account management for Canada and select American states.
KaseyaAccount Manager
Jan. 2013 - Dec. 2013Miami-Fort Lauderdale Area- Created marketing content and strategies for Account Management division of Kaseya IT Automation software. - Met quarterly goals and achieved $1M in sales revenue annually.
Self-EmployedCreative Director
Jan. 2011Miami-Fort Lauderdale Area- Providing premium services as a writer, editor, social media strategist, and content creator credited with 1000+ articlesu across a diverse range of publications and brands, including Business Insider, Forbes, Fodor's, Indulge (The Miami Herald), Time Out, and Thrillist. - Writing and/or editing technical and creative blog posts, advertorials, website copy, books, white papers, email marketing texts, newsletters, speeches, bios, and presentation decks. - Ensuring that all content, business copy, and promotional materials are meticulously edited for grammar, spelling, tone, and consistency with close consideration of brand style guides and client needs. - Directing all components of social media strategies and content calendars for Brand Poets, South Florida Police Benevolent Association, Megan Mae Stevens, Doctors Healthcare Plans, and Dining Out Miami, notably increasing followers by 100%. - Interviewing local entrepreneurs, restaurant owners, and celebrity chefs to enhance their visibility among wider audiences and tell their stories. - Writing articles showcasing newly-opened restaurants, travel destinations, high-end hotels, and luxury experiences. - Investigating trends in the tourism and luxury sectors to evaluate emerging hotels and their attached restaurants, as well as to reevaluate existing articles to maintain accuracy and relevance.
Palmer Trinity SchoolCommunications & Marketing Coordinator
Jan. 2011 - Dec. 2013Miami-Fort Lauderdale Area- Elevated the quality of content in the Aerie, a semi-annual alumni magazine distributed to 4,000+ constituents, as its editorial director. - Collaborated with the Director of Advancement to harmonize the school’s communications and marketing efforts and create e-newsletters, articles, SEO-rich content, press releases, media alerts, and visual content to position the institution as a leader among Miami's private independent schools. - Developed and executed social media campaigns to a combined audience of 10,000+ community members.
Heys Luggage InternationalPublic Relations Coordinator & Executive Assistant
Jan. 2010 - Dec. 2011Miami-Fort Lauderdale Area- Drafted all press releases, PR copy, product features, and blog entries. - Edited company e-mails, memos, catalogs, and public documents and launched social media campaigns. - Organized national and international trade shows. - Served as executive assistant for the CEO, COO, CFO, and CMO.
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