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Work Background
Keypath EducationMarketing Automation Manager
Jul. 2022
George Brown CollegeDigital Engagement Coordinator
Oct. 2018 - Jul. 2022Toronto, Canada Area- Played a key role in developing the Marketing Automation strategy, aligning it with business priorities and objectives.
- Led and managed a team of three specialists (social media, content, and data specialists), fostering collaboration and achieving team goals.
- Demonstrated proficiency in building email workflows, landing pages, dynamic content, A/B tests, list management, quality assurance (QA), segmentation, deliverability, and reporting.
- Successfully managed campaigns on Salesforce Marketing Cloud, Social Studio, and Salesforce Sales Cloud, overseeing all aspects from setup and testing to deployment and reporting.
- Utilized hands-on experience in coding emails and cloud pages using HTML, CSS, and AMPScript, ensuring customized and visually appealing marketing communications.
- Built SQL activities and automations on Salesforce Marketing Cloud, leveraging data-driven insights to optimize marketing campaigns.
- Worked with cross-functional teams to develop and execute highly personalized digital marketing campaigns, delivering results.
- Led multiple cross-channel campaigns from conception to completion, serving as the subject matter expert on email strategy and providing valuable insights to external stakeholders.
- Developed and executed a comprehensive lifecycle and engagement marketing strategy to enhance user engagement and maximize lifetime value.
George Brown CollegeAlumni Digital Engagement Support
Aug. 2017 - Oct. 2018Toronto, Canada Area
ACT InstituteMarketing Manager
Feb. 2017 - Jul. 2017Remote- Collaborated closely with marketing analytics specialists to collect and analyze relevant metrics, identify trends, and utilize insights to develop comprehensive digital marketing plans.
- Demonstrated hands-on expertise in utilizing Marketing Automation for executing email marketing campaigns.
- Worked collaboratively with internal Creative and Communications teams to establish a cohesive and consistent brand identity, ensuring alignment with design standards across various marketing communication channels.
- Took the lead in creating project timelines and resource plans for digital and cross-functional campaigns, ensuring efficient workflow and timely execution.
- Leveraged Salesforce to analyze the performance of digital campaigns, evaluating the strengths and weaknesses of different digital strategies and executions.
Resultados DigitaisAccount Manager
Feb. 2016 - Dec. 2016Brazil- Oversee the development of impactful inbound marketing strategies, driving business growth and attracting a substantial customer base.
- Successfully collaborated with high-transaction B2B sales, effectively closing high-volume deals, and contributing to RD Station's revenue growth of over R$500,000 within 11 months.
- Demonstrated expertise in forecasting and pipeline management, optimizing sales cycles for short and medium-term deals.
- Cultivated strong relationships with clients and stakeholders by delivering exceptional services, fostering trust and ensuring long-term partnerships.
DOT digital groupProject Coordinator
Sep. 2010 - Jun. 2015Brazil- Organized yearly events for a winner’s announcement of SEBRAE – University Contest, bringing over 100 participants to Florianopolis-SC. - Successfully managed a University Contest with a yearly budget of over R$5,000,000, leading the marketing strategy and consistently achieving 100% of the event registration goal for three consecutive years. Resulted in 5,000 new participants registering for the annual event.
- Delivered Marketing Campaigns, projects for Android and iOS applications, e-learning courses, websites, gamification, and social platforms on time and within budget, ensuring successful project outcomes.
- Utilized valuable insights from customers, employees, and other stakeholders to drive a comprehensive redesign of the front-end user experience and back-end architecture for the Business Plan University Contest. This initiative resulted in a productivity increase of 12%.
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