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Work Background
Y/ELM+ ProtectionCPO
Feb. 2022Founded by riders and product obsessives, Y/ELM+ aims to raise safety by providing best-in-class protective gear that enables riders to experience the thrill of riding hard without restraint.
FlaxtaFounder and Business dev
Jun. 2018Stockholm, SverigeFounder of FLAXTA, an organisation with the aim of Redefining Sports Protection.
Bearsta ConsultingFounder and CEO
Jun. 2017Stockholm, SverigeProduct, Brand and Business development focused on Startups and Small companies. Mainly in the crossover of Sports, Innovation, Lifestyle and Design, with a progressive approach. Extensive worldwide experience and network in product dev and brand building with a deep love for building good projects and companies.
POCSenior Product Manager
Oct. 2007 - Jun. 2017Stockholm, SverigeKey position taking POC from a startup to a world leader position in its field and finally Nasdaq exit. Focus on developing product, concept and business.
Shimano Nordic Cycle ABProduct manager
Jan. 2005 - Jan. 2007Product Manager for all distributed brands on the Nordic markets. Coordination of products, purchase, marketing and sales for around 10 multinational brands.
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