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Work Background
Content & Marketing Manager
KantarContent & Marketing Manager
Mar. 2017 - Sep. 2022- Spearheaded global thought leadership content, achieving top-five readership within the WPP network. - Delivered multilingual campaigns that led to major client engagement and sustainability partnerships with Coca-Cola. - Directed ABM initiatives for Unilever, Heineken, and L’Oréal, resulting in improved lead generation and conversion. - Designed a company-wide Knowledge Management Platform for GSK to elevate internal visibility. - Developed sales enablement tools and go-to-market materials across cross-functional sectors.
Marketing Manager
Rocket Internet SEMarketing Manager
Mar. 2014 - Jul. 2015- Led a 10-member marketing team for Carmudi Pakistan; strategies scaled globally. - Conceptualised and launched the brand’s first TV commercial. - Surpassed 25,000 listings in six months — top-performing region in Carmudi's global operations. - Managed a PKR 1M monthly budget focused on brand awareness and acquisition.
Associate Creative Director
Walter Pakistan (a WPP company)Associate Creative Director
Mar. 2013 - Aug. 2013- Created and led Pepsi’s ‘Made for Pakistan’ campaign, boosting off-season sales by 23%. - Co-developed ‘Pepsi Smash’, a digital-first music platform later aired on national TV. - Directed launch campaigns for Honda Civic and City 1.5, driving a 60% increase in market penetration.
Creative Manager
AdetudeCreative Manager
Jan. 2012 - Jan. 2013- Won PAS Award for Best Broadband Campaign, increasing brand awareness by 75% and consumer preference by 68%. - Managed end-to-end campaigns from research and messaging to production and media delivery.
Reporter
The Periscope Post LondonReporter
Apr. 2010 - Dec. 2010
Researcher/Script Writer
Geo Tv NetworkResearcher/Script Writer
Jun. 2009 - Aug. 2010
Features Writer
The Fourth ArticleFeatures Writer
Oct. 2008 - Jan. 2009
Sub-Editor
The Daily TimesSub-Editor
Jun. 2006 - Aug. 2006

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