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Work Background
Holy! WaterPartner
Nov. 2023
ICEY-TEK USA 🇺🇸 LLCChief Information Officer
Oct. 2022 - Nov. 2024Dresden, Tennessee, United StatesHere as a COO, I spearheaded the development and execution of business strategies, procedures, and operational frameworks to drive growth and efficiency. I led daily company operations, guiding executive teams across design, development, sales, e-commerce, and product management. I formulated and implemented a B2C "Go to Market" strategy, including launching a new website, achieving significant market penetration. Partnering with top-tier clients, I aligned sales and operations teams to deliver tailored solutions and maximize client satisfaction. I also managed the redesign of the company website (www.icey-tek.com), resulting in a successful launch, improved SEO, and a boost in web traffic.
Below are my key accomplishments that I attained:
• Collaborated closely with cross-functional teams to raise brand visibility and successfully grew the company's social media following from 20K to 2.4M organically.
• Optimized a streamlined sales process and funnel via Shopify that enhanced conversion rates and operational efficiency.
• Attained 206% sales growth in 2023, surpassing 2022 performance through targeted initiatives and operational improvements.
Newchip AcceleratorMentor
Feb. 2022 - Aug. 2024
The Hackers ClubPartner
Sep. 2021 - Jan. 2024Knoxville, Tennessee, United States
BigWheelChief Operating Officer
Feb. 2021 - Sep. 2021Knoxville, Tennessee, United States
Rugged Rare Inc.Vice President of Sales & Marketing
Jul. 2019Sterling, Virginia, United States
Bodychek WellnessPartner & Vice President of Branding & IT
Jan. 2018 - Jan. 2022Knoxville, Tennessee, United States
Buds Gun Shop & Range TNGeneral Manager
Aug. 2013 - Jul. 2015Sevierville, TennesseeAt Budsgun Shop & Range, I led the strategic planning, launch, and operational management of a 43,000 square-foot facility, driving revenue growth and profitability. I managed investor relations, developed business strategies, and oversaw financials (P&L), while executing operations across marketing, HR, sales forecasting, licensing, and product merchandising. Here, I also conducted market analysis to identify the ideal location, negotiated the property acquisition, and designed the facility layout and business strategy for a successful launch.
Below are my key accomplishments that I attained:
• Directed marketing, public relations, and management initiatives, resulting in $8.0M in first-year sales and exceeding original projections by 200%.
• Opened the first satellite store, achieving $3.2M in sales within its first year, contributing to the expansion and success of the business.
Lead & Arrow Media, LLCFounder & President
Feb. 2013Knoxville, Tennessee AreaHere, I established and grew a consulting group that offers a full suite of services in management, marketing, web design, product development, business strategy, and supply chain solutions. My focus was on building high-performing e-commerce websites, expanding product portfolios, and integrating backend systems to ensure smooth operations. I led impactful social media campaigns, from content creation to audience engagement, driving measurable results. I worked closely with top brands like Cameleon Bags, Rugged Rare, and Smith & Wesson Leather, delivering custom business solutions. By implementing data-driven methodologies, I evaluated product performance and continuously refined strategies to enhance outcomes.
Below are my key accomplishments that I attained:
• Drove brand identity and growth strategies for leading outdoor and wellness brands as executive director of branding
• Achieved measurable increases in client sales through targeted business development initiatives.
• Designed and produced compelling multimedia content, including videos, imagery, and written materials, tailored to target demographics.
Smoky Mountain Knife Works IncChief Operating Officer
Aug. 2009 - Feb. 2013Sevierville TN 37876During this period, I implemented effective management strategies to reverse declining sales, improve profit margins, streamline operations, unify marketing efforts, and reduce costs. By fostering teamwork and maintaining accountability across 13 managers and 307 employees, I maximized operational efficiency and productivity, leading to consistent goal achievement.
Below are my key accomplishments that I attained:
• Managed a $3.5M marketing budget, ensuring strategic allocation to drive growth and optimize return on investment.
• Directed the development and administration of two e-commerce platforms, growing web sales from $5.5M in 2009 to $9.6M in 2012; oversaw 80 additional URLs and 15 marketing websites.
• Reduced web advertising expenses by 18.8% through the strategic use of a third-party provider for SEO and SEM management.
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