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Work Background
Senior Manager Visual Marketing/ Windows Concepts
JC New RetailSenior Manager Visual Marketing/ Windows Concepts
Sep. 2022 - Aug. 2024Zug, SwitzerlandCreating impactful visual experiences for storefronts and retail spaces. Developing innovative VM concepts blending creativity and digital. Aligning visual identity with marketing, sales, and store design teams.
Managing & Creative Director
C Visual BVManaging & Creative Director
May. 2015 - Mar. 2023Amsterdam Area, NetherlandsCreative Visual Merchandising Consultancy Advice in Visual Merchandising strategy Design Windows & In store concepts, event, catwalks and pop up. Project Management and VM Guidelines. Visual Merchandising Training & Workshops.
Head of visual merchandising
KarstadtHead of visual merchandising
Jul. 2011 - Apr. 2015Essen Area, GermanyDesigned window and in-store displays to enhance brand visibility. Led a team of 22, ensuring operational excellence and consistency. Updated VM guidelines, boosting traffic and sales. Trained 110 managers, driving a 20% sales increase. Managed a €12M budget and tracked KPIs for performance optimization.
Senior Retail Window Manager Europe & Export
Tommy HilfigerSenior Retail Window Manager Europe & Export
Nov. 2007 - Jun. 2011Amsterdam Area, NetherlandsDeveloped and implemented global window and in-store strategies. Created VM guidelines tailored to each country, boosting customer traffic and sales. Led a small team and managed projects from start to finish with a budget of €2.5M. Launched anchor stores across Europe.
Visual Merchandiser Specialist, Gift Department
Chalhoub GroupVisual Merchandiser Specialist, Gift Department
Dec. 2006 - Sep. 2007DubaiAdapted brand-specific VM and event strategies across the Middle East. Designed windows and POS displays in collaboration with all relevant departments. Led a team of three and trained sales staff to ensure execution excellence.
Visual Merchandiser Manager
Rolex WatchVisual Merchandiser Manager
Jul. 2004 - Oct. 2006Greater New York City Area
Regional Visual Merchandiser
Rolex WatchRegional Visual Merchandiser
Jul. 1999 - Jul. 2004Lausanne Area, Switzerland
Junior Display ( Dickins and Jones store)
House of FraserJunior Display ( Dickins and Jones store)
Aug. 1998 - Jul. 1999London, United Kingdom
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