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Work Background
Nigerian Breweries PlcBusiness Development Manager - Rural Markets
Jun. 2025Western Zone• Spearhead the growth of rural markets for Nigerian Breweries Plc by developing targeted sales strategies and ensuring expansion and market penetration of our brands. • Cultivate strong relationships with distributors and retailers, enhancing market presence and brand visibility. • Conducting comprehensive market research to identify new business opportunities, resulting in increase in sales. • Position strategically to be able to harness market potentials in the rural markets and ensure market development and constant availability of our one-way pack types; while also helping to track RPM movements in the hinterlands and ensuring to aid the reduction of turnaround time.
Nigerian Breweries PlcBusiness Manager - Modern Trade
Apr. 2024 - May. 2025Lagos HQIn my role at Nigerian Breweries Plc, I was instrumental in driving sales and growth within the modern trade channel. I developed and executed innovative sales strategies, managed key accounts, and negotiated advantageous deals with retailers. My efforts in logistics oversight and risk management contributed to a streamlined operation, while my analytical skills helped identify market trends and opportunities for growth.
Nigerian Breweries PlcBusiness Development Manager - Tiger Bars (Franchise Operation)
Jun. 2020 - Mar. 2024Lagos, HQ• Spearheaded business expansion initiatives across Nigeria, driving operational excellence in franchise locations and ensuring end to end management of entire franchise operations. • Developed and implemented training programs for franchisees, enhancing product knowledge and customer service skills. • Spearheaded franchise construction and project monitoring from start to finish to align to BOQ, Drawings/Design and set out plan. • Developed and implemented new product introduction for food, snacks and multi-category brands to enhance competitiveness and improve service level standards of the Tiger Bar Estate. • Analyzed performance data to optimize sales strategies, resulting in a 80% increase in profitability across franchises.
Nigerian Breweries PlcRegional Trade Marketing Manager
Oct. 2018 - May. 2020Abujao Responsible for the proper execution of company’s overall Sales Strategies in the Region. o Responsible for Brand Strength at Regional Level. o Execute all Sales and Trade Promotions, Events and Sponsorship's at the Regional Level. o Monitor the performance of Chillers within the Region to meet minimum Cold Beer Standards agreed with Local Technicians. o Assist the Marketing function in the Regional Execution of National Programs. o Ensure all relevant Trade Stimulants and POS materials are available in the Region OTIF and further deployed to trade in the Sales Areas/Clusters. o Channel and Category Management at the Regional Level. o Manage the stock of the above items at the Regional Level. o Seek new events and other drinking occasions that would add value to our various Brands. o Identify all Market challenges of our Brands and communicate same to Region and HQ for prompt action and response in trade. o Competitor Intelligence Monitor and Outlet Standard Custodian. o Ensure all Execution of In-Bar Promotions are in line with Promotion Strategies. o Collaboration with Marketing in the development of effective Regional Execution Programs. E.g. Be on the lookout for relevant outdoor sites, suggestion of languages for local communication, changes in consumer habits, activities of competition, etc. o Develop and propose new Promotional Schemes to Regional Management. o Facilitate Training of Barmen, Sales Executives, Key Promoters, Chiller Technicians etc in liaison with the Sales Capability Team. o Any other Trade Marketing ad-hoc functions as may arise from time-to-time.
Nigerian Breweries PlcRegional Sales Capability Development Manager
Mar. 2017 - Oct. 2018IbadanResponsible for On-boarding process and implementation by ensuring new entrants receive appropriate and relevant training program. Support the Area Sales Manager's to foster their understanding of Coaching and other Capabilities. Design and Implement Training Manuals to fill identified Team Capability gaps. Participate and follow up on Team Excellent Outlet Execution. Responsible for implementation of Team Capability Development Program. Develop Sales Personnel Capability necessary to respond to the new ways of working. Develop Regional Training Plans based on Training needs analysis.
Nigerian Breweries PlcArea Sales Manager
Feb. 2016 - Feb. 2017WarriSame as below.
Nigerian Breweries PlcArea Sales Manager
Feb. 2014 - Feb. 2016AbeokutaSupervises Sales Area teams and steers them for performance weekly and tracking. Coach and spot check Sales Executives. Execute Top Check on outlets visited by Sales Executives for in-field knowledge and execution monitor and competition intelligence. Manage Most Valuable Outlets (MVO's) and other key Retail Outlets. Prepares Area Sales forecast monthly. Ensure smooth operations of all Nigerian Breweries systems in the Sales Area. Drives availability of all Nigerian Breweries products in all distributors: M/S/KD and WI outlets (0% Out Of Stock-OOS). Credit and financial health management of key distributors. Development and review of distributor business plan. Implementation / monitoring depletion schemes and activations using the distributor connect software platform. Manages product and Distributors' / WIs’ complaints timely. Report performance and market intelligence weekly. Organize trade briefings where neccesary. Sales Team Training / Capability Development. Continuous Development. Management of van/forklift acquisition scheme & company owned redistribution vans. Strategy implementation and proper Execution of Strategy in Sales Area. Responsible for all Depletions Activities: 1) Weekly Sales Area Depletion. 2) Tactical & Discounts Depletion Initiative Management. 3) Execution of Beer Carnivals/Events. Trade Marketing Activities: 1) Promotion Planning, Execution, Measurement of Effectiveness. 2) Development of initiatives in conjunction with the region. 3) Negotiation/Execution of MVO deals in conjunction with region. 4) Trade Infrastructure and Visibility Deployment. 5) Liaise with 3rd Parties and Agencies. 6) Events Management; Local & HQ initiated event Management. Overall responsibility for all Nigerian Breweries activities and performance in Sales Area.
Nigerian Breweries PlcSales Team Manager
Mar. 2011 - Feb. 2014AbeokutaManaging a team of eight Sales Executives with more enhanced leadership, responsibility, and more robust empowernment to enhance effectiveness and efficiency. Ensuring delivery to Distributors On-time and In-full (OTIF) Managing and ensuring Delivery/Sales Force Trucks/fleet management and other working tools. Plan, analyze, direct and coordinate order to delivery as well as distribution process. Customer service, forecasting and planning services for promotions and depletion schemes. Resolve problems concerning transportation, logistics systems, or customer issues. Trade Marketing Execution. Outlet Execution Management. Back-check, Accompaniment and Coaching of Sales Force. Key Account Management. Credit Management and Financial Health Management of Customers. Retail Execution and Management. Distributor Capability Improvement. 3rd/4th party/Key Promoter Management. Skills Developmentmof Team and continuous improvement. Ensuring Target achievement and work-plan/Kpi achievement. Competition monitor and activity Reporting. I was also Regional Trade Census Member HQ and Back Office Leader Mid-West Business Unit, Field Leader Sokoto/Kebbi in North Business Unit; as well as Field Leader West Business Unit for most part of 2011. I returned late 2011 to continue as STM Abeokuta as the Trade Census Project took me away full time for 8 months.
Nigerian Breweries PlcSales Team Executive
Jan. 2010 - Mar. 2011AbeokutaSupervising a team of six Sales Executives. Managing and ensuring Delivery/Sales Force Trucks/fleet management and other working tools. Plan, analyze, direct and coordinate order to delivery as well as distribution process. Customer service, forecasting and planning services for promotions and depletion schemes. Resolve problems concerning transportation, logistics systems, or customer issues. Trade Marketing Execution. Outlet Execution Management. Back-check, Accompaniment and Coaching of Sales Force. Account Management. Credit Management of Customers. Retail Execution and Management. Distributor Capability Improvement. 3rd/4th party/Key Promoter Management. Skills Developmentmof Team and continuous improvement. Ensuring Target achievement and work-plan/Kpi achievement. Competition monitor and activity Reporting.
Nigerian Breweries PlcSales Executive
Feb. 2007 - Dec. 2009LagosSales of company products (Alcoholic and non-alcoholic brands) and depletion of same. Distributor Management and Distributor Management Solution management, Customer Accounts management/order processing. Maintaining special accounts and accounts reconciliation. Retail Execution Management, Promotions execution and Infrastructure Management using Sales Planning Tool. Merchandising supervision and Perfect Outlet Execution. Van Salesmen Management using PDA and tracking tool. Customer service functions. Rendering reports and applicable documentation. Other Ad-hoc Sales Functions (Retail, Bulk breaker, Special accounts, and Account Execution functions); and Customer oriented functions as may arise as I have at several times served in different of the roles stated above.
VICKMANN/PAL, IKEJA, LAGOS-STATEAdministrative Assistant/Cash Officer.
Jul. 2006 - Jan. 2007Ikeja Airport, Lagos.Receipt of Cash, Authentification, Counting, Recording, Casting, Reconciliation, and Disbursement of daily cash receipts to Cash Manager, and other Cash handling/administrative related duties.
CITISERVE LTD., MARYLAND, LAGOS-STATECitiserve Network Partner (CNP)/Part-time Agent.
Feb. 2006 - Jul. 2006Maryland, Lagos State.Production/Sales of Recharge Vouchers; Sales of Life/Motor Insurance Policies and other Citiserve Products.
G.S.S. KARAYE, KANO-STATECorps English Teacher/Liaison Officer (NYSC).
Mar. 2005 - Feb. 2006Karaye Local Government, Kano State.Teaching of English Language. Serving on various Committees as: A) Duty Master B) Corps Liaison Officer (CLO)...liaison between Corps Members and Employers; and Co-ordinating the activities of the Corps Members in the Local Government Area (LGA). Others: UNDP-Trained and served as Census Payment Monitor in Kano-State-2005/2006. WHO-Trained and served as Polio Independent Monitor in Kano-State-2005/2006. UNICEF-Trained and served as Peer Educator Trainer (PET) in Kano-State 2005/2006. FRSC- Trained and served as Cadet Marshall of Road Safety Club in Kano-State 2005/2006. NYSC Kano-State Certificate of Outstanding Leadership Qualities 2006. United Nations Development Programme (UNDP) Certificate of Service 2005/2006.
AIICO INSURANCE PLCInsurance Agent (Industrial Training)
Nov. 2002 - Oct. 2003Ilupeju, LagosSales of Insurance Policies (Life/Non-Life) & financial advisory services to Customers and Clients.
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