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Work Background
Project Agora, a TDG companyHead of Publisher Growth - MEA
Aug. 2024Dubai, United Arab EmiratesI lead and grow the publisher business in the MEA region, with a strong focus on driving revenue and pageviews growth for our partners. As an expert in display, video, and content discovery solutions, I am committed to optimizing performance and building successful strategies that foster long-term partnerships. My role involves not only expanding new business but also nurturing existing relationships into sustainable, mutually beneficial collaborations
Project Agora, a TDG companyPublisher Development Manager
Sep. 2020 - Sep. 2024Dubai, United Arab EmiratesBuilding, owning, and delivering the strategy and business plan for the publisher's sales team, by working with Online Media groups and high end publishers in MENA to develop highly effective monetization solutions, and facilitate seamless deal executions, in addition to own budgeting, forecasting and reporting for key markets in GGC and North Africa.
FreeWheelSenior Publisher Business Development Manager
Nov. 2018 - Sep. 2020Dubai• Report to the Commercial Director and collaborate closely with the Demand Sales Manager. • Identify, prospect and onboard new publisher partnerships across the MENA region. • Establish solid relationships with the head of the publishers’ Account Management team to negotiate and develop publishers’ business on the platform. • Develop revenue streams with existing clients and implement best practices across the clients’ portfolio. • Perform quantitative/strategic analysis of potential partnership opportunities or existing ones. • Assist ad operations on maintenance and optimization of publisher inventory monetization. • Daily management of publisher inquiries and daily support facing the publisher accounts. • Track and evaluate metrics across publisher sites, as well as analyse metrics to determine overall trends and strategy.
AdZoukPublisher Acquisition Manager
Nov. 2015 - Sep. 2018United Arab Emirates- looking / encountering / approaching and signing potential English and Arabic publishers. - Partnering and closing deals with new revenue streams companies. - Monitoring & evaluating the revenue stream from ad network and ensuring high ROI generated to AdZouk. - Managing the internal complete life cycle of publisher relationship including; contract negotiation (Revenue Share vs. minimum guarantee), performance & overall campaigns cycle. - Continuously analyzing the publisher’s websites traffic to ensure high performance and optimization of current & future campaigns. - Developing and managing the relationship with all premium publishers. - Setting up and running all video advertisement campaigns. - Setting up key performance indicators on publishers to ensure high quality traffic. - Monitoring the ads placement and EM in a monthly basis. - Setting up long term key strategies for publishers in our ad network. - Responsible for pulling key reports from ad server such; revenue, performance & traffic analysis. - Coming up with strategies in order to market publisher’s websites and drive high value traffic. - Responsible for all media buy in the company. - Contacting publisher to solve issues, problems & under-performing campaigns. - Working with Ad Operation to improve the Click Through Rate “CTR”, cover the delivery, tags & re-tag to ensure maximum positive performance. - Working on Sales force CMS system to manage campaigns., and DFP premium. - Liaising with sales team to resolve all customers outstanding issues. - Re-tagging the sites tags according to IO requested. - Monetizing Video and Display inventory for publishers through deals with the programmatic buying and trading desks. - Managing and selling in-house tech platform as a SaaS model. - Business advice and working along on daily basis with the Sales Team.
BCBGMAXAZRIAGROUPSales Team Leader
May. 2013 - Oct. 2015Lebanon• Mediate between sales team and management to address complaints and dissatisfaction from both parties. • Supervise sales associates and handle change requests by customers, as well as check that goods are in good condition. • Be acquainted with sales items and procedures in the department in order to provide accurate information to clients that can enhance sales transactions. • Develop sales strategies to reach new customers and also grab the attention of already existing ones to boost sales in the department. • Train members of the sales team in order to make them better sales associates. • Have a positive approach to sales strategies and motivate sales associates to keep their heads up in both good and bad moments in the sales department. • Supervise opening and closing of the store at the appropriate time.
Grupo CappuccinoTeam Leader
Feb. 2012 - Jul. 2012organizing the team, ensuring that goals and objectives are perceived as attainable; providing necessary business information; creating and maintaining channels to enable team members to do their work; following through on action assignments; reporting team progress and decisions made to concerned groups; giving guidance to team members; assuring that each member receives team-based compensation or recognition.
ScOoziManager Assistant
Jun. 2008 - Jan. 2011Lebanon- Complied with agreed performance levels set and communicated by the Regional Manager.
- Fully briefed team in all relevant matters.
- Inducted new staff members in accordance with company guidelines.
- Worked to set training schedule and ensured accurate completion of all modules.
- Ensured compliance with HR policies and procedures.
- Undertook HR tasks when instructed to by the Store Manager or Human Resources Department.
- Ensured all staff are allocated a company handbook / relevant codes of conduct and have signed the receipt confirmation.
- Monitored and ensured compliance on daily basis.
- Deputized for the Store Manager in attending Regional, Divisional and Company meetings as the Store / Regional representative, giving presentations where applicable.
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