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Work Background
Inference.aiProduct Manager
Sep. 2024Palo Alto, California, United States• Currently running Product and DevOps for an AI startup providing global GPU and IaaS, Inference at scale as well as Cloud storage and solutions. • Oversee UX and Usability best practices around GPUaaS and both CLI and GUI based applications including 0 to 1 product in the AI Startup space.
FreelanceFreelance GPUaaS / AIOps Consultant
Jan. 2024 - Oct. 2024Palo Alto, California, United StatesCurrently acting as a human insight freelance consultant to a wide variety of global companies, enterprise consulting companies (AlphaSights, GLG ThirdBridge, Tegus, etc...), investor groups and VC groups advising on IaaS (Infrastructure as a Service), MLOps, AIUX Research and Cloud based SaaS strategies, DesignOps and Generative AI as well as Background Check compliance, HRIS processes and CX around criminal court interactions.
Atelier 991Founder & Managing Director
Mar. 2023 - Oct. 2024Culver City, California, United StatesI founded and manage a small design studio doing luxury package design, brand strategy/positioning, and physical and retail branding for clients around the world. I'm responsible for all creative direction, RFP response, project management and business operations from P&L, Sales and Strategy.
HireRightSenior Product Manager
Nov. 2021 - Mar. 2023Irvine, California, United StatesWorking with a multi-disciplinary team that comprised of both HireRight staff in the US and Estonia as well as a US and India based team at Accenture, I led HireRight's product strategy and implemention efforts for all Criminal background checks (CrFM) for customers across the United States for both CPQ and SaaS based financial models. From simple usability research/improvements to internal UI guidelines to full ML/AI modeling, I led efforts to optimize/normalize data intake from over 4000 courthouses using API's, manual CSV uploads, and human-led providers. These efforts enhanced HireRight's personally identifiable (PII) data accuracy by over 200%. In addition, I spearheaded innovation projects for HireRight's internal systems, implementing Boolean search optimizations through ML modeling (incl. Python, PyTorch, CGP) with a goal to create comprehensive candidate profiles, even with incomplete API returns from the 4,000+ local and district courts nationwide. This social graph was cross-referenced with various Credit Reporting (Experian/Equifax) CRA attributes to ensure candidate identity accuracy, reducing false positives/negatives by over 150%.
CoreWeaveProduct Lead
Mar. 2021 - Nov. 2021Springfield, NJThe first Product manager at Coreweave, a leading US based Hyperscaler, I led a product enablement initiative with the aim of building a next generation public cloud for real-time enterprise-grade workloading across VFX agencies as well as AI and ML, Neural Network and Pixel Streaming companies. In addition to setting up product management best practices from scratch, I also looked after their Concierge Render product line to help VFX artists quickly and accurately render their Blender and Cinema4D outputs in the most cost effective way possible using both GPU and Bare Metal solutions. I created a UX strategy that mapped out complicated CLI frameworks across Kubernetes, Argo and Jupyter and transformed them into a simple GUI that could launch workloads and scale GPU clusters dynamically using nothing but an iPad or even a mobile phone. In addition, I worked on logistics, support and setup for a new data center located in Las Vegas.
T-MobileSenior Product Manager - CX Insights, Research and Vision
Nov. 2020 - Mar. 2021Seattle, Washington, United StatesActing as both a product consultant and UX strategist, I completed a CX product strategy project working for T-Mobile's T-Vision team for an MVP of a new live TV streaming project that would broadcast content to subscribers on any device regardless of location. (Think of this role as a PM's PM where product leaders and UX designers are my customers). Using a mix of data gathering framworks including design thinking workshops, focus groups and A/B testing as well as software tools like PowerBI and Amplitude, I provided quantitative and qualitative strategic direction to their UX team to help pitch this business model to both internal stakeholders and executives and 3rd party broadcasters.
AmazonSenior Product Manager - Technical
Jun. 2019 - Dec. 2019Seattle, Washington, United StatesI led a "two pizza" sized team tasked with optimizing and completely re-building the “Whispersync” back-end experience for both hardware Kindle devices as well as their related iOS and Android mobile apps. I was responsible for UX, data science, development and QA initiatives across Seattle and Chennai, building out feature roadmaps to optimize app UI, platform latency KPI's, DRM, book delivery and generally improving the Kindle CX from device-to-device for book lovers around the world.
TriNetSenior Product Manager
May. 2014 - May. 2019Santa Monica, California, United StatesI launched TriNet's very first integrated Cloud-based SaaS Applicant Tracking System (ATS) iterating through Freemium, SaaS and enterprise "white label" CPQ models. Working in a start-up environment, I led UX research, design and usability efforts and managed cross-functional sales, marketing and development teams in LA, SF, Bradenton and Ho Chi Minh City bringing in multiple rev-share and cross-promotional partnerships resulting in over ~US$3 million in revenue through job board, background check and other API integrations. I also developed multiple AI & ML models to optimize sourcing and recruiting data insights across TriNet’s HRIS system giving customers the ability to accurately predict “What makes a good hire based on my specific industry and culture?” Through performance management, time and attendance and other retention benchmarks.
iCrossingSenior Project Manager
Mar. 2014 - May. 2014Santa Monica, California, United StatesI was responsible for the daily site maintenance for Toyota.com managing on-shore (Santa Monica) and off-shore (Bangalore) development teams to get all briefs, RFP’s and site updates published in an agile fashion. Launched several sales and promotional campaigns for new vehicles across desktop and mobile for hundreds of local dealerships in both the United States and Mexico. Acted as the production liaison between Toyota, iCrossing and Saatchi & Saatchi (LA) coordinating daily content updates, implementing A/B and usability tests and gathering quantitative and qualitative feedback.
WildlifeSenior Digital Producer (Contract)
Sep. 2013 - Jan. 2014Culver City, California, United StatesI acted as a freelance live action documentary and webisode producer for FIAT’s debut of the 500L at the 2013 LA Auto Show. The campaign saw us painting a replica of the Sistine Chapel on the inside of the FIAT 500 and showcased artist Nicola Verlato and his process as well as the technical prowess of the car. I was responsible for all pitch planning, budgeting and staffing across three separate shoots in Los Angeles and another in Detroit. I hired and coordinated all our remote stringer teams, sourced equipment and acted as both grip and production coordinator live on-set in Los Angeles. The project won a Cannes Lion and even got a Cease & Desist from the Vatican (yes, really). Didn't see that one coming.
Critical MassSenior UX Project Manager (Contract)
May. 2013 - Aug. 2013Los AngelesI completed a 4 month contract where I led the product and UX management efforts for a 10 person team responsible for re-designing the entire Hewlett Packard (HP) global e-commerce shop customer experience. I coordinated strategy sessions, focus groups and usability testing for qualitative validation and incorporated learnings into visual design strategy/deliverables that were handed off to HP's development teams in San Mateo, Toronto and Hyderabad resulting in optimized purchase experience, driving up conversion revenue and decreasing cognitive friction in the purchase research/decision process funnel.
The Famous GroupHead Of Production & Client Services
Sep. 2010 - Apr. 2013Culver City, California, United StatesI led the RFP, UX, and all production efforts as the Head of Production at a digital agency specializing in cutting-edge experiential products. My team of 30+ full-time and freelance staff worked across multiple platforms inlcuding Live Action & CGI, Augmented Reality (Natural & Physical markers), Virtual Reality, Mobile, Web, and Social Media where I led efforts resulting in core agency revenue exceeding $20 million over a span of 3 years. I was responsible for developing and executing RFP strategies, project P&L, resource management (including freelance and contractor sourcing), project planning and production partnerships with 3rd parties and sister companies in NYC. I drove significant growth and effectively managed programs to earn prestigious industry accolades including Webby, Clio, FWA, and Cannes Lions awards with renowned clients such as Google, Ogilvy, Dreamworks, PNC, Michelin, Deutsch, Paramount, Lexus, Dreamworks, and Wonka, among other prominent production and partners and clients.
AKQASenior Production Manager
Apr. 2008 - Sep. 2010London, United KingdomI managed project planning, UX/QA oversight, and digital production workflow for various UK based clients including Diageo, Unilever, Sainsburys, and Orange at AKQA's London offices. Successfully launched multiple product campaigns for brands like Sunsilk Shampoo and Johnnie Walker across the UK, EU, Magreb, and the Middle East in both web and mobile platforms. Led the product operations team for Orange's UK mobile e-commerce shop, collaborating with key stakeholders from 3rd party handset providers including Nokia, Apple, LG and Samsung to drive revenue growth through strategic planning, marketing, engagement, and retention strategies.
Somethin' ElseSenior Project Manager
Oct. 2007 - Apr. 2008London, United KingdomI acted as the lead client-facing product development manager and information architect/UX lead at a London-based cross-platform digital production company. I was responsible for all output and P&L, managing freelancers, budget, account, and risk management for website, banner ad, CMS, and microsite builds/launches. Additionally, I provided strategic guidance and expertise in back-end technical architecture for build out of Content Management Systems (CMS) and other internal tools, facilitating seamless user experiences and driving business success for clients such as Orange, Sony, and The Local Radio Company (TLRC).
Live NationDigital Projects Manager & UX Lead
Jan. 2006 - Jun. 2007Beverly Hills, California, United StatesAs the 4th member hired into Live Nation's digital team following the DOJ's Clear Channel breakup, I was responsible for ideating, validating, and launching the highly successful Live Nation online brand across the United States and then the United Kingdom. Within just one year, I launched LiveNation.com, bringing it from a minimum viable product (MVP) into a fully operational platform in the US and then re-located to London and did it all over again for the European market. Collaborating closely with industry leaders such as Nielsen/Norman Group (N/NG) and Razorfish, I skillfully coordinated and validated all internal and external customer research, usability testing, and information architecture and was responsible for all project management and deliverables for ticket sales and UK based music festivals including Reading, Leeds, Download, Concert for Diana and Latitude.
MovielinkContent Operations Manager
May. 2005 - Dec. 2005Santa Monica, California, United StatesIn a world before Netflix or Hulu, I managed the content and website production for the first US based on-demand digital movie download platform in the United States. Overseeing a team of four web producers, I was responsible for ensuring that new titles were securely encoded and released to studio specifications and then promoted via multiple site content, marketing email and promotional campaigns to ensure customers could watch films whenever they wanted to on a device of their choosing. I collaborated closely with the marketing and legal teams at all the major studios (including Sony, Warner Bros, Disney, Paramount and MGM) and independent distributors, ensuring that titles were made available, removed and tracked to studio agreed timelines and campaigns. I was also responsible for gathering and disseminating quantitative and qualitative audience data to drive continuous improvement initiatives to enhance user experience and drive engagement across multiple channels and partner promotional campaigns.
AT&TWeb Producer & Project Manager
Nov. 2003 - Nov. 2004Bedminster, New Jersey, United StatesAs part of AT&T's Global Corporate Communications team, I was responsible for the daily production of AT&T's internal and external corporate communication directives published to both internal and external websites and AT&T’s internal TV networks (TTV). This included press releases, news releases, audio and video content and live streaming events including town halls, all-hands and other newsworthy events. I also acted as the UX lead and technical project manager for the complete re-design of AT&T's global corporate Intranet where I was responsible for running content audits, usability research sessions and stakeholder interviews as well sprint planning, feature prioritization and development resource management. I also created the information architecture, brand/style guidelines and usability improvement strategies for multi-media functions across both AT&T's in-house web publishing and TV broadcasting divisions optimzing internal file hosting and streaming best practices.
BillOReilly.comWeb Producer
Nov. 2002 - Nov. 2003New York, New York, United StatesBringing in ~$US7 million in revenue across SaaS based monthly tier subscriptions as well as an e-commerce web-shop offering, I was I was the day-to-day product manager for BillOReilly.com, a bootstrapped start-up funded by Bill himself alongside his agents at N.S. Bienstock. From simple MVP to full blown multi-media website with an e-commerce shop, I was responsible for all daily content updates, marketing strategies, P&L and the gathering of both quantitative and qualitative fan data to build community and grow customer interactions with Bill's executive and production/marketing teams. I also managed all site e-commerce operations including wholesaling, warehousing, shipping logistics, payment system integrations and customer service for multiple physical and digital product lines.
BBC MusicWeb Producer
Oct. 2000 - Sep. 2002London, England, United KingdomI Co-concepted, launched and was responsible for the daily site updates for the BBC's pioneering music portal, consolidating music content from BBC Radio, TV, and magazines into one place on the web. I led information architecture and design efforts for new content, and conducted daily HTML and CSS updates while also contributing as a music journalist, record reviewer, and content creator. In addition to my daily production responsibilities, I also produced multi-media documentaries showcasing emerging music scenes worldwide including Canada, Iceland, and New Zealand.
BBC Digital RadioDAB Digital Content Manager
Jun. 1999 - Oct. 2000London, United KingdomCreated and launched the overall user experience for the BBC's first ever digital radio (DAB) platform for BBC Radio's 1, 2 and Five Live as well as their exclusive digital sub-channels, setting the editorial tone, format and the UI of the data broadcasting processing software (called DLSS). Conducted in-home and telephone usability studies and UX research for both both in-car telematic and at-home customer experiences. Coordinated with multiple hardware manufacturers including TAG Mclaren, Sony, Arcam and Panasonic to ensure compatibility and usability and marketing research.
College of Staten Island, City University of New YorkMusic Director - WSIA 88.9fm
Oct. 1990 - Sep. 1997Staten Island, New York, United StatesI ran the music department of Staten Island's only FM alternative music radio station, WSIA 88.9fm looking after a staff of around 50 volunteers and paid staff. I set playlist policy, recruited staff and acted as audio engineer for live in-session band broadcasts, coordinated with domestic international record labels and promotion teams and hosted two weekly on-air broadcasts dedicated to showcasing new music from bands around the world as well as hosting live in-studio sessions for local and international artists that would be broadcast on air. I was responsible for all graphic design and art direction for station programming guides, external marketing and other promotional materials.
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