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Work Background
Wynot Strategic ConceptsFounder | Proptech Strategy and Business coach
Apr. 2024Welcome to Wynot Strategic Concepts, where we thrive on asking one powerful question: "Why not?" Embrace a mindset that dares to defy limits, challenges conventional wisdom, and paves the way for transformative growth. Gone are the days of settling for mediocrity; it's time to embrace thought leadership for both your teams and yourself. Believe in the boundless potential of the future and seize the reins of opportunity. Let us guide you as you propel your company, elevate your career, and revolutionize your mindset. Together, let's embark on an extraordinary journey into the next chapter of success.
NectarfullFounder | CEO | Transformation Coach
Apr. 2024Nectarfull is a nurturing and collaborative space for women to figure out their purpose, understand challenges and reach goals. As a platform, Nectarfull provides a comprehensive platform for Christian Women’s life coaches working in a variety of niches to coach, sell courses, build their digital content library and develop new skills.
ChiefMember
Jan. 2022 - Feb. 2023I’ve just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
Mack Property ManagementVice President, Strategic Solutions
Jul. 2018 - Apr. 2024Seattle, Washington• Oversight of national technology program and roadmap
• Develop strategic marketing direction at both corporate and asset levels
• Create company standards and KPI metrics for both operational and impact performance
• Identify opportunities for leveraging cross-functional teams to positively impact overhead operating expenses and value ROI
• Participate as member of executive team to drive company vision and strategic plan • Lead a team of highly talented, collaborative professionals in the technology, innovation space
Riverstone Residential GroupVice President of Property Marketing
Jan. 2014 - Oct. 2014Greater Seattle AreaPrior to the acquisition of Riverstone Resident Group by Greystar Real Estate Services; directed the development, roll out and management of all key marketing programs nationally. These included social media, reputation management, digital marketing, lead management and customer experience. • Project lead for development of Marketing Performance report. Managed project team of both internal and external partners to create an automated monthly distribution of key metrics. • Direct supervisor, coach and mentor of 9 team members, located throughout the US.
Riverstone Residential GroupDirector of Marketing
Jan. 2013 - Jan. 2014Greater Seattle AreaOversee development of all National Marketing program standards, tools and resources. Key programs include Social Media, Reputation Management and Customer Experience. • Identified gaps in marketing staffing model. Developed financial plan to strategically add team members where appropriate and rolled out national program that led to the addition of 12 new team members across the US in one year. This lead to the centralization and unification of all marketing programming across the organization.
GreystarDirector, National Property Marketing Programs
Aug. 2011 - Jul. 2018Greater Seattle AreaOversee development of all National Marketing program standards, tools and resources for Greystar which includes: 1,600 multi-family communities, more than 30 US regional offices and contributing to global markets comprised of the UK, Mexico and Chile. Key programs include Social Media, Reputation Management and Customer Experience. Provide marketing strategy guidelines and influence for nearly 100 National and Regional marketing team members. Partner with the Executive Directors and Property Operations Committee to make key operational and financial program decisions.
Riverstone Residential GroupRegional Marketing Manager
Aug. 2011 - Jan. 2013Greater Seattle AreaCreated unique marketing strategies for more than 200 multi-family communities throughout the Pacific Northwest and Utah. Conducted market analysis to provide recommendations on marketing approach in new business development conversations.
ConAm ManagementRegional Director Marketing
Jan. 2008 - Aug. 2011Greater Seattle AreaManaged marketing strategy and customer experience for multi-family communities in Washington State. Developed a cost per lease model that lead to a 50% decrease in cost per lease in a 3-year period. Oversaw creation and implementation of social media and digital marketing strategies.
Simpson Property GroupRegional Marketing Director
Jan. 2005 - Jan. 2006Greater Seattle Area
Simon Property GroupDirector of Mall Marketing
Jul. 2001 - Jan. 2005
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