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Work Background
Peaceful Presence Divorce Coaching, LLCFounder, High-Conflict Divorce & Custody Coach at Peaceful Presence Divorce Coaching, LLC
Oct. 2023Colorado, United States
Ghost BrowserCo-Founder, Director of Customer Success and Business Development
Dec. 2015 - Mar. 2021Greater Denver Area- Product Strategy & Launch: Managed the launch of Ghost Browser, a subscription-based niche web browser. This included product conceptualization, UX and UI testing, branding design, launch campaign strategy, and customer onboarding content creation and management. The launch garnered a 27% conversion rate based on accounts opened per lead.
- Revenue Growth: Managed the product autonomously from launch to $1M in annual revenue during my tenure.
- Client Relationship Management: Developed and maintained enterprise-level client relationships based on white-glove service, collaborated internally with engineers to prioritize client-focused feature updates during roadmapping conversations and conducted regular updates to customer training spaces. - Customer Retention & Business Development: Maintained a minimum retention rate of 65% within the first year with an increase to 82% upon my departure. Increased Monthly to Annual subscription conversion rates by 35% YoY. Increased monthly product sales by a minimum of 8.2% MoM. Developed and implemented an affiliate program to outsource and automate the process of increasing adoption rates. Conducted regular product use analysis to ensure the realization of the product value. - Onboarding & Retention Content Management: Single-handedly designed, implemented and optimized product onboarding flows to increase adoption and retention by an annual rate of 82% upon my departure. This included the creation and management of the support portal, in-line training wizards, video product demos, email campaigns, customer trainings and webinars.
Roadmapping & Feature Development: Collaborated closely with the CEO and engineering teams on product roadmapping to design and prioritize the development of industry-first features to satisfy current customers and develop new business. - Holistic Communication: Served as the single point of contact for all potential business and current customers from December of 2016 through March of 2021.
WebatixCustomer Success and Business Development
Dec. 2015 - Mar. 2021Denver
Markit On DemandTechnical Account Manager :: Assistant Vice President
Sep. 2013 - Dec. 2015Boulder, CO- Campaign Management: Managed design and development team projects, technical QA and issue resolution, creative performance data analysis, and optimization consultation. Flawlessly launched an agency-collaborative, 10-concept rich media campaign on 18 different publishers in high-impact placements across desktop, tablet and mobile in what would become the most successful campaign of the year for one of the largest financial brokerage companies in the US. ROI was based on the number of opened accounts per million impressions.
- Client Business Development: Successfully managed and grew existing client accounts. Increased annual buys by 20% and raised ad-serving volume by 34% during my tenure.
- Data Analysis: Optimized campaign setup for reporting integration, cross-campaign data analysis, A:B and multivariate testing consultation and setup, lead monthly client data analysis and optimization recommendation presentations.
- Product Pitch & Trainings: Trained new clients and partner agencies on product capabilities and system functionality. Conducted regular use audits to ensure the realization of the product value. - Product Consultation: Provided regular feedback on product optimization & client-facing product branding choices from design to copy suggestions.
- Certification Management: Managed certifications across publishers for both updates to historic relationships as well as technical QA of new publisher relationship onboarding integrations.
Starz EntertainmentDigital Marketing Project Manager
Sep. 2012 - Jul. 2013Englewood, CO- Digital Marketing Strategy & Campaign Management: Created and managed 20-30 simultaneous campaigns, including scope, timelines, execution, monitoring and ROI analysis. Managed production of bi-monthly emails using analytics to improve open rates by 18%.
- Project Management: Worked directly with creative teams to produce engaging content published via multiple digital channels including social media, email and web marketing.
- Web Marketing: Managed several primary pages on the Starz Entertainment website including content updates and optimizations.
- Brand Social Media Management: Autonomously managed the Starz brand social media channels across Facebook and Twitter. Strategy, content creation management, content publishing, and analytics. Increased Facebook likes by 39% and Twitter followers by 50% during my tenure.
The Sales FactoryLead Interactive Strategist
Jan. 2012 - Sep. 2012Greensboro/Winston-Salem, North Carolina Area• Began as a graduate school intern and was hired on before relocating back to Denver
• Responsible for educating clients on digital marketing strategies and social media best practices • Occasional account management responsibilities including business development
• Crafting of multi-platform interactive strategies and tactics • Project ROI analysis
• Social media strategy and account management including campaign strategy, content creation and training clients on social media best practices • SEO and SEM including Google AdWords account management
• Creation of original PR content including pamphlets and newsletter copy and design
• Conducted qualitative and quantitative field research for advertising campaign strategy and RFP data
• Website wireframe and functional mockup creation
Elon UniversityMasters Student
Jul. 2011 - May. 2012Elon, NCI received my Master's degree in Interactive Media. The degree required I learn everything from graphic design to digital marketing. It was very heavy on production skills but also incorporated a healthy balance of theory and strategy. Skills Learned
• Digital Marketing
• Digital Production
• Client Services & Account Management
• Social Media Management
• SEO
• SEM
• Project Management
• Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects
• Digital Photography
• Digital Video production and editing
• Web Design
• Web Development
Colorado & North CarolinaK-8 Art Teacher
Aug. 2006 - Aug. 2011Colorado & North Carolina• Implemented a standards-based and student-centered art education program • Awarded grant funding to create and implement a digital arts program
• Applied for and was awarded five additional grants to enrich and expand the art programs • Designed and implemented successful fundraising programs with local businesses to supplement the art program budget and purchase new ceramics and glass kilns
• Collaborated with classroom teachers to create interdisciplinary lessons supportive of the K-5 classroom curriculum with an emphasis on literacy and math in an effort to increase student test scores: Our student test scores were the highest in the district four years in a row
• Recruited visiting artists to educate students about career opportunities in the arts and work with students on in-school art workshops
• Created and taught an after school Stop Motion film club
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