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Work Background
Ziff DavisSenior Client Success Manager Ecommerce Affiliate
Apr. 2023 - Dec. 2024Contributed to the success of a Ziff Davis-owned media company overseeing renowned brands such as CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET.
Partnered with Fortune 100 clients, including AT&T, Microsoft, Google, Amazon, Verizon, Walmart, and Target, to deliver innovative solutions leveraging expertise in tech, entertainment, and retail categories.
Drove measurable results by utilizing the company’s scale, reach, efficiency, and performance to meet and exceed client objectives.
Ziff DavisClient Success Manager - Strategic Growth
Jun. 2021 - Apr. 2023Promoted to Strategic Growth team
Ziff DavisClient Success Manager
Mar. 2020 - Jun. 2021Greater Los Angeles AreaHIGHLIGHTS: -‘Bundling Center of Excellence’ for seamlessly integrating new and existing products and solutions for clients including commerce, CPC campaigns, email marketing, display and dedicated newsletter sends, high impact display, video, custom content, editorial sponsorships, custom social campaigns, programmatic, and first to market opportunities including digital and live events.
-Responsible for strategic accounts and partnerships, known for leading every campaign and partnership with a return-on-investment ROI mindset and customer positioning- providing new and proven business solutions for brands and ultimately ZMG’s audience. -Consistently exceeding benchmark metrics for client’s key performance indicators KPIs using a mix of analytical ability to see trends in data and ability to influence customer behavior using results, measured by return on ad spend ROAS, cost per click CPC, cost per sale CPS, cost per acquisition CPA, cost per view CPV, click through rate CTR, engagement rate ER, video completion rate VCR, cost per conversion CPV
Ziff DavisSales Planner
Oct. 2019 - Jan. 2020Greater Los Angeles AreaHIGHLIGHTS:-Promoted to Client Success Manager after 4 months of joining
-Received a "Good Job Award" for exemplifying strong work ethic, great client relationship skills, fast learning capabilities, and extensive product knowledge within a few short months of starting with the company.
-Manage key strategic accounts like HP, Epson, and T-Mobile for upfront campaigns including the execution multi-element branded and editorial content pieces that exceeded campaign benchmarks which resulted in return business for Q1
-Formed a strong working relationship with my AE and our clients, resulting in not only incremental budget but also being at 109% to goal in Q4 and already on track to exceed the Q1 goal while taking on 2 additional AE's and stepping in for 2 roles as we back fill.
Gannett | USA TODAY NETWORKAccount Manager
Apr. 2019 - Sep. 2019Los Angeles, CaliforniaHIGHLIGHTS:
-My efforts contributed to the team exceeding their sales goals and adding incremental dollars each month.
-This role allowed me to use my previous experience working with Entertainment clients to focus on brands like Netflix, Amazon, Hulu, Focus Features, Universal Studios. This included breaking a streak of stagnant business conversations with clients who had not allocated budget to the USA Today Network in months, some even years. -I focused on breaking into new business like clients in the Travel and Cannabis industry, successfully prospecting, planning, and launching campaigns with new advertisers in my first 2 months and exceeding benchmarks of custom rich media units. -Managed the full lifecycle of day-to-day account management activities, including the successful launch and maintenance of all campaigns. Key Responsibilities
-My main objective was to support the digital business of the National Sales team.
-I worked with Digital/Integrated Sales Rep(s) on incoming RFPs and upfront proposals, in order to formulate a media plan that met client objectives.
-Collaborated with various cross-company teams to develop best advertising solutions as needed.
-Project management of internal creative builds and sponsorship/custom programs, branded content, editorial sponsorship, and first to market/custom executions. -Developed and revised media plans with existing accounts by analyzing historical data on customer spending.
-Independently managed all post-sale online advertising activity to ensure customer satisfaction is achieved and to prevent under-delivery.
Evolve Media, LLCSenior Digital Sales Planner
Jul. 2018 - Dec. 2018Greater Los Angeles AreaResponsibilities:
• Respond in a timely and efficient manner to RFP's based on agencies' and/or clients' goals and objectives.
• Responsible for negotiations and client follow up questions or revisions on proposal submissions.
• Create proposals and custom decks, including relevant audience research data.
• Manage the Insertion order process by approving correct rates and IO terms.
• Ensure the department is offering placements that are meeting the client KPI’s to ensure successful delivery.
• Reserve sponsorships in internal systems and confirm forecasting availability in DFP.
• Develop best practices and benchmark initiatives to optimize agency and client relationships.
• Partner with the Marketing team to create proactive packages.
• Responsible for daily communication with clients, and internal and external kick off calls prior to launch.
• Oversee contract compliance and project scope document; ensure that timelines, KPI’s and benchmarks are met.
• Monitor campaign delivery for quality assurance/control and ensure campaigns are running as contracted.
• Aggregate internal reporting and revise IO with proactive optimization requests once approved by client.
• Provide timelines to clients, obtain necessary assets, and track campaign execution & delivery.
• Cultivate positive relationships with both external clients and internal cross functional teams.
• Build and manage campaign status documents for review with sales, operations and Campaign Manager.
• Create wrap-up reports and upsell to client through optimizations and campaign performance metrics.
• Point of contact for client post sale, anticipate needs and know when to escalate issues that arise, consultative approach when working with clients.
Los Angeles TimesDigital Sales Planner
Jun. 2016 - Jul. 2018Los Angeles, CaliforniaHIGHLIGHTS:
· Acknowledged by Local Retail Category VP as the Team Player Winner within 6 months
· Assisted my DSM in reaching her sales goal in the 2nd, 3rd, and 4th quarter
· Was asked to take on extra assignments in the Entertainment Category during Academy
· Executed elaborate content campaigns with Netflix, Amazon, AE, Fox, and more
· Took a more hands-on approach with reps, working directly with clients and agencies
· Promoted to the Travel Category after 7 months, handled more intricate budgets/ideas
· Pitched and fulfilled video scroller and content campaign for the Travel Category which included a full site takeover and partial site redesign and new product builds RESPONSIBILITIES
· Build awareness of Tronc's digital offerings and capabilities within the market
· Ensure optimal market coverage, increase awareness of services and capabilities, and assist sales team with research and outreach to new partners
· Interface with agencies/ clients on all aspects of campaign execution and implementation
· Work with sales to respond to all RFPs by creating media plans that meet client objectives
· Identify site audience/demographics and ideal media mix for advertiser objectives and leverage resources for a competitive advantage
· Respond to requests about inventory, ad products, creative specifications, etc. · Ensure that media plans include accurate pricing and utilize approved products and available inventory
· Manage the creation, implementation, execution, and tracking of campaigns, and work with all levels of client and advertising agency decision makers and influencers
· Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Operations, Development, etc.)
· Process and manage Insertion Orders utilizing tools and systems (PLUS, DFPS, DFP, Nexter, etc.)
· Work with Marketing Ideation in brainstorming and implementing innovative and creative campaign executions
National Kitchen & Bath AssociationDigital Communications & Social Media Specialist
Dec. 2012 - Mar. 2016Hackettstown, New JerseyCoordinate social media initiatives between 3 agencies targeting a consumer audience. Ensure that the brand identity and messaging strategy is promoted effectively using social media and digital communications while assisting the Director of Marketing by attending meetings both internally and with vendors and agencies
•Managing daily projects with various agencies and the day-to-day account maintenance tasks including invoicing, payments, and creative material distribution
•Creating and customizing all email templates for all communications being sent out for all departments in Mailchimp, Real Magnet, and Constant Contact and managed list pulling from database
•Decreased the unsubscribe rate for digital communications, by an average of 25% weekly, via implementation of new methods; consistently remains at an all-time low.
•Increased the average open rate to above normal, for all emails, by researching and customizing subject lines and matter.
•Utilized creative social media tactics, including online promotions, contests, events, and more.
•Work closely with magazines, including Kitchen & Bath Design News (KBDN), Kitchen + Bath Business, Retail Observer, SGC, and HanleyWood for new opportunities to strengthen different segments of the business. •Developed a trade media plan, researching options for the best value. •Recognized with promotions 4 times over 3 years.
•Increased social media followers across all existing and new platforms by 60% in 1 month using digital communications and increased engagement on social media platforms by over 70% by creating new content and methods
•Continue to manage KBIS, The Kitchen & Bath Industry Show; taking on new challenges including:
o Negotiated rates to stay in budget for trade magazine print and online digital advertisements.
o Demonstrated the ability to clearly outline new opportunities, follow through on projects, and expertly manage timelines to ensure opportunities are well researched and deadlines are met.
National Kitchen & Bath AssociationMarketing and Trade Show Assistant
Sep. 2012 - Mar. 2013Hackettstown, New JerseyFocused on planning marketing, web development, trade show, and learning experiences for the KBIS 2013, The Kitchen & Bath Industry Show from April 19-21, 2013 in New Orleans, Louisiana. Managed the pre-planning and onside elements for the trade show. Produced an accurate and complete trade show directory, meeting all deadlines and budgetary restrictions. Executed a clear and effective social media plan, reflected in registration and attendance for the trade show.
Managed the budget and payment processing for all promotional items ordered, including inventory, vendor selection, shipping, and onsite distribution.
Coordinated and oversaw the annual design competition, managing a smooth and accurate incoming entry process with seamless support in cataloging and materials organization for 500+ entries.
Scheduled host judges and managed the onsite judging process for each session, including judging materials, forms, and literature.
Public Relations Society of America (PRSA)PRSA Associate Member
Aug. 2012 - May. 2015New Jersey•Founding chapter member who participated in the planning of weekly meetings, key-note speakers and on-campus activities and Initiated successful social media marketing plan for the chapter which included major traffic increases
•Participated with surrounding universities in the organization of the Autism New Jersey fundraiser which resulted in a total of 800 sold tickets, an increase of over 300 attendees from the previous year
•Organized FDU Green Day 2011 and FDU Green Fest 2012 which included the responsibility of building relationships with vendors, sponsors, supporters, lecturers, and mass media. FDU’s Green Fest 2012 resulted in a 50% increase of profits from fundraising with the efforts of PRSSA
•Holding information sessions and having impeccable public speaking skills while acting as a recruiter for the organization, two years after founding the chapter the membership rate had quadrupled
CHP Communications LLCPR Practitioner and Event Planner
May. 2012 - Sep. 2012Hackettstown, New JerseyPublicized events and public relations campaigns by building relationships with the media, including newspapers and radio stations. Wrote news and press releases for major media across the Tri-State area. Managed print and online advertisements.
Created blogs and social media accounts for various events.
Designed and developed designs then transformed them into HTML code for website usage.
Monitored and analyzed traffic to websites, social media, and blogs using analytical tools and SEO practices.
DePasquale Salon SystemsSocial Media Intern
Aug. 2011 - Dec. 2011Fair Lawn, NJ• Crafted and maintained a daily blog and worked extensively with WordPress and Photoshop to develop designs according to brand guidelines for brands: Cures, Ecru New York, Little Green, Lakme, Depasquale the Spa, and more. • Created the company’s digital content while maintaining all social media accounts which resulted in a threefold increase in subscribers in three months • Participated in the organization of webinars and events while tracking and monitoring feedback from participants using social media analytical tools to increase attendance by over 40% in 3 months
• Acted as back-up to the assistant of the Vice President by conducting research and then implementing use of the company’s PR strategies and presenting statistical findings to my superiors
Fairleigh Dickinson University Office of Residence LifeAdministrative Assistant
Sep. 2008 - May. 2011Madison, New Jersey•Required discretion and understanding the need for confidentiality
•Handled private and conference calls and worked the telephone switchboard
•Ability to work under minimal supervision
•Job specific tasks, including daily routine correspondence, paperwork, management of accounts
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