Los Angeles TimesDigital Sales Planner
Jun. 2016 - Jul. 2018Los Angeles, CaliforniaHIGHLIGHTS:
· Acknowledged by Local Retail Category VP as the Team Player Winner within 6 months
· Assisted my DSM in reaching her sales goal in the 2nd, 3rd, and 4th quarter
· Was asked to take on extra assignments in the Entertainment Category during Academy
· Executed elaborate content campaigns with Netflix, Amazon, AE, Fox, and more
· Took a more hands-on approach with reps, working directly with clients and agencies
· Promoted to the Travel Category after 7 months, handled more intricate budgets/ideas
· Pitched and fulfilled video scroller and content campaign for the Travel Category which included a full site takeover and partial site redesign and new product builds RESPONSIBILITIES
· Build awareness of Tronc's digital offerings and capabilities within the market
· Ensure optimal market coverage, increase awareness of services and capabilities, and assist sales team with research and outreach to new partners
· Interface with agencies/ clients on all aspects of campaign execution and implementation
· Work with sales to respond to all RFPs by creating media plans that meet client objectives
· Identify site audience/demographics and ideal media mix for advertiser objectives and leverage resources for a competitive advantage
· Respond to requests about inventory, ad products, creative specifications, etc. · Ensure that media plans include accurate pricing and utilize approved products and available inventory
· Manage the creation, implementation, execution, and tracking of campaigns, and work with all levels of client and advertising agency decision makers and influencers
· Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Operations, Development, etc.)
· Process and manage Insertion Orders utilizing tools and systems (PLUS, DFPS, DFP, Nexter, etc.)
· Work with Marketing Ideation in brainstorming and implementing innovative and creative campaign executions