Devan Nixon - Marketing Director, Best Card

Marketing Director @Best Card

EducationMarketing🐦 DesignBrand Marketing ManagerPresentation DesignerContent ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerGraphic DesignerCommunication DesignerBrand DesignerIllustratorCommunity ManagerCopywritingCopywriterContent WriterMarketing DirectorProofreaderEditorSEO SpecialistBlog Manager

I’m a creative who lives at the intersection of art and strategy. By day, I’ve worked in marketing - leading campaigns, building brands, and telling stories that stick. But my real love is creating: painting, designing, and developing surface pattern collections inspired by nature, memory, and everyday beauty. I recently launched DEN Dezign to bring those worlds together, and I’m now building a career that blends creativity with intention—one pattern, product, or project at a time.

PolarrGrowth Marketing Manager - Lead

Jan. 2022 - Dec. 2022San Jose, California, United States•Fundamentally worked with the product, engineering, and design teams to launch GTM product campaigns for new features. •Advocated for the GenZ segment by driving hypothesis validation, 0:1 community building, and helped with UXR to gain insights. •Collaborated with influencers and creators to drive 0:1 community-building efforts for Polarr, leveraging their audiences to validate hypotheses, enhance user adoption, and scale engagement across key channels. •Developed original creative concepts to test on Polarr channels to increasing user adoption by 38%. •Drove cross team alignment of Polarr’s product roadmap and organizational goals. •Increased adoption across Polarr channels by 78% through developing new acquisition strategies and implementing them across targeted customer segments. •Developed and optimized customer-facing content across multiple platforms, including website FAQs, customer support emails, and CRM-driven campaigns using HubSpot, Zendesk, and other tools. Created copy for marketing initiatives, automated workflows, and ticketing responses to enhance customer experience. •Managed and optimized paid social campaigns to drive user acquisition and engagement, leveraging data-driven strategies to scale performance across key platforms. •Managed growth reporting, data analysis, and communication of results, trends, and insights to drive business and growth strategy. •Owned and collaborated with leadership to develop a multi-channel marketing program for the company. •Hired, trained, and lead a team of high-performing, growth driven marketers. Familiar with digital online community spaces, GenZ trends, and creative technology. Other topics include UXR, GenZ communities, hypothesis validation, China marketers, product building in China, image segmentation, the Cyberpunk universe, and building 0:1 communities.

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