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Work Background
Cancer Research Institute (CRI)Chief Communications Officer
Jul. 2021 - Mar. 2023New York, United States
Cancer Research Institute (CRI)Director of Marketing & Communications
Jul. 2011 - Jun. 2021Greater New York City AreaCreate and direct implementation of strategic plans to grow awareness of the organization's brand among target audiences of potential supporters, engage them in our mission, and generate leads for development and fundraising. Expand reach and content of patient and caregiver educational programs to include underrepresented minority (URM) communities. • Established cancer immunotherapy awareness initiative, which has engaged 6+ million people worldwide and which led to organization’s first multimillion dollar corporate grant, initiating a successful corporate sponsorship strategy that has generated additional multi-million dollar incremental support • Designed and oversaw execution of programming and marketing communications to support organization's first-ever diversity and health equity initiative that includes novel research and training programs for academic scientists, translation into Spanish of multimedia health information for patients and caregivers, and a virtual patient summit pilot conducted entirely in Spanish. • Engineered effective impact-focused content marketing and fundraising strategy to raise organizational brand profile, resulting in a tripling of website visits to more than 1 million sessions per year and more than doubling online donations • Created a robust media relations strategy to advance organization’s thought leadership initiatives, resulting in national media coverage in trade and popular press including The Wall Street Journal, New York Times, Washington Post, TIME, NPR, Nature, Scientific American, Business Insider, Xconomy, Forbes, Bloomberg, and Reuters • Established and nurtured promotional partnerships with major cancer and media organizations, including American Association for Cancer Research, Parker Institute for Cancer Immunotherapy, Stand Up To Cancer, MJH Life Sciences (CURE Magazine and OncLive), and TIME Magazine
Cancer Research Institute (CRI)Director of Communications
Jan. 2006 - Jul. 2011• Oversaw creation and distribution of institutional communications and marketing materials, including annual reports, newsletters, brochures, pamphlets, meeting programs, websites, press releases, and social media channels • Worked with department heads, staff, trustees, and other stakeholders to ensure that key messaging, brand positioning, and style are integrated consistently across all outgoing communications material • Created human interest content for communications materials drawn from patient and scientist interviews • Responded to public and media inquiries about organizational programs and activities, and cultivated relationships with media decision-makers
Cancer Research Institute (CRI)Grants Administrator
Jul. 2001 - Jan. 2006• Authored and co-edited several high-profile organizational publications, including the annual report, a semiannual newsletter, a semiannual science highlights update, the primary informational brochure, and the website; translated technical scientific reports into lay terminology for use in development and other fundraising campaigns • Collaborated with department directors and trustees in the creation and execution of a long-term program evaluation initiative; co-managed initial project phases and directed research assistants and survey developers • Recommended and executed the implementation of a modernized electronic grant application process, replacing a 30-year old paper-based system and increasing overall processing time efficiency
Buffalo Niagara PartnershipAssistant to the President & CEO
Jan. 2001 - Jul. 2001• Liaised daily with regional business and political leaders and the organization's senior staff • Coordinated the collection of monthly departmental progress updates and integrated them into the primary report distributed at monthly meetings of the regional Chamber of Commerce’s directors • Designed and implemented a secure, online communication procedure for chamber directors and senior staff, which significantly reduced paper waste and increased access to important documents • Facilitated communication between staff and the President & CEO, and received praise from peers for improving this process
The Cancer Research InstituteExecutive Assistant and Communications Manager
Jan. 1999 - Dec. 2000New York, NY• Produced and distributed communications for media, scientists, high-level donors, and the general public; updated institutional publications; composed campaign appeal letters and assisted the executive director with all high-level donor relations • Coordinated and attended quarterly trustee meetings; transcribed and distributed meeting minutes and other sensitive communications
The Cancer Research InstituteAdministrative Assistant
Mar. 1998 - Dec. 1998New York, NY
Sail Productions IncActor
Nov. 1996 - May. 1998New York City Metropolitan AreaCast in musical theater productions including: I.C. Bear in "The Holly Day Show" (a two-person Christmas show on the mainstage of a winter-themed amusement park in Connecticut); King Darling III in "Cinderella" (father of Prince Charming); and Karl the Magnificent, lead role in "The Emperor's New Clothes." Toured through the eastern, southern, and midwest United States. Installed and broke down sets, costumes, and props with fellow cast and crew at each location (40+ historic theaters including the Grand Ole Opry in Nashville, TN).
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