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Work Background
Business Unit Head · Oncology & Hematology
SynthonBusiness Unit Head · Oncology & Hematology
Feb. 2024 - May. 2026MexicoP&L leadership of 12 products / 14 SKUs; +12% YoY 2025 vs. 2024 and +51% YoY 2024 vs. 2023 Led 2 District Managers, 13 Sales Reps, 1 Product Mgr & 1 Medical Mgr 3 product launches & 5 pre-launch programs executed simultaneously Established Hematology franchise from scratch; also serving as Rare Diseases Global Product Manager
Marketing Head · Rare Diseases
PTC Therapeutics, Inc.Marketing Head · Rare Diseases
Aug. 2022 - Feb. 2024MexicoManaged 4 rare disease TAs: DMD, hATTR, FCS & AADCd Patient identification initiative: 2,000 new diagnoses in 12 months via HCP education & screening Designed & implemented AI-powered digital tools for field execution and patient journey mapping Brand plans, quarterly POAs & executive stand-ups with C-suite and global strategic partners
Business Unit Head· Rare Diseases
BiogenBusiness Unit Head· Rare Diseases
Jan. 2022 - Aug. 2022MexicoFull marketing & sales P&L for rare disease portfolio; managed 3 Sr. Sales Representatives Marketing strategy development with regional and global executive presentations
Sr. Product Manager · Neuroscience (Alzheimer, Multiple Sclerosis & Spinal Muscular Atrophy)
BiogenSr. Product Manager · Neuroscience (Alzheimer, Multiple Sclerosis & Spinal Muscular Atrophy)
Aug. 2018 - Jan. 2022MexicoOUTSTANDING rating 3 consecutive years (2019, 2020, 2021) $20M USD MS portfolio — #1 sales growth in the region 2020; secured market leadership Led Alzheimer launch readiness 2021 & 360° multichannel digital transformation SMA launch pre-work & execution from scratch (2019) Global Digital Project: Co-developed a patient-facing mobile app for disease monitoring & adherence; collaborated with global cross-functional team across markets
Product Manager · Nephrology, Oncology & Hematology
AmgenProduct Manager · Nephrology, Oncology & Hematology
Aug. 2014 - Aug. 2018MexicoOnco & Hematology: $24M USD, avg. +8% YoY — SUCCESSFUL rating 2016 & 2017 Nephrology: $10M USD, avg. +11% YoY — SUCCESSFUL rating 2014 & 2015 · Private & government markets
Sr. Biopharmaceutical Sales Representative · Bone/Nephrology
AmgenSr. Biopharmaceutical Sales Representative · Bone/Nephrology
Jul. 2012 - Aug. 2014Mexico, Mexico CitySpecialty biopharmaceutical selling across government & private segments; foundation for marketing career
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