FaithlifeManaging Editor, theLAB (the Logos Academic Blog)
Jan. 2016 - Jan. 2023Bellingham, Washington AreaI relaunched a defunct marketing blog as a new branding effort targeting a niche global market supported by a stellar team of copyeditors and marketing pros, while working remotely from England and simultaneously completing full-time doctoral studies. In four years' time, The Logos Academic Blog has grown from a few hundred views a day to 10,000 per day and over a million views per year. Of 14 marketing blogs at Faithlife, the Academic Blog accounts now accounts for fully one quarter of total online engagement. My responsibilities include: - soliciting contributions from scholars worldwide - editing contributions - coaching writers - crafting engaging headlines - writing original content, such as Letters from the Editor - composing ad copy for pre-publication resources and sale events - creating original photography for resources featured on the blog - publishing on and maintaining social media channels - managing thousands of comments - strategically maximizing SEO - collating analytical data, and more