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Marketing
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Lebanon
Work Background
YPO SwedenBoard Member
Jan. 2025Stockholm, Stockholm County, SwedenYPO is the world’s largest leadership community of chief executives — over 35,000 extraordinary global members, coming together to become better leaders and better people.
Spouse/Partner Officer for the Swedish chapter. www.ypo.org
EurekadsCo-Founder
Sep. 2024Empowering companies and individuals to improve their digital marketing skills through learning programs and consulting missions. We give you the right combination of knowledge and framework so that you can reach your full potential and become a sharp digital marketing expert.
Ribant VentureFounder
Jan. 2024Stockholm, Stockholm County, SwedenAt Ribant Venture, I help leaders deliver positive impact by working hand in hand to resolve their business challenges linked to operations and marketing excellence.
MindshareSenior Director, Casting & Capacity Management
Oct. 2022 - Dec. 2023Built a workforce planning system to manage and optimize capacity & billability, across practices and client staffing plans, by mapping client allocation to timesheeting. Key Achievements
- Restructured the time-sheets system to match operating and financial models
- Redefined employee data base (600+ people)
- Built the capacity system (Excel based)
- Built processes to maintain the system and enable team leads managing their P&L
- Surfaced capacity discrepancies through monthly resource reports
MindshareSenior Director, Operations & Tech Nike EMEA
Mar. 2022 - Oct. 2022Amsterdam, North Holland, NetherlandsManaged operations & tooling for the Nike EMEA Mindshare team and enabling media teams, planners and local markets to work better together. Key Achievements
- Audited and mapped ways of working and tooling to identify opportunity to increase efficiency
- Implemented E2E workflows into a project management tool (Wrike) to increase standardization, transparency and synergies
PhilipsManager Digital Media Operations
Jul. 2021 - Mar. 2022Amsterdam AreaManaged global operations for all media activation hubs and enabled media teams, analytic experts and local markets to work together. Key Achievements
- Successfully orchestrated a global agency transition for the media hubs (onboarding and off-boarding around 200 people worldwide)
- In-housed all finance operations for the digital media vendors
- Successful change management with teams, processes and individuals
Social Lab GroupPhilips Global, Senior Operations Manager
Nov. 2020 - Jul. 2021Amsterdam, North Holland, NetherlandsManaged, streamlined and scaled operations for the Philips in-house activation team (80 people responsible for social, search, Amazon/eCommerce and programmatic marketing activities worldwide).
Specific focus on re-staffing the team within Philips as part of business and digital transformation. Key Achievements
- 50% cost saving through successfully offshoring the media capabilities - Built a resource prediction model to improve workload and delivery
Social Lab GroupPhilips Global, Innovations Program Manager
Aug. 2018 - Nov. 2020Amsterdam Area, NetherlandsScrum Master and Project Manager with both internal & external Philips partners to scale efficiency and improve campaign results within the in-house media team thanks to 3 pillars 1. Faster through data engineering: Reduced manual work through automation of big data collection, data transformation, data analytics, and data representation
2. Better through data integration: Improved campaign understanding, efficiency and decision making
3. Smarter through implementing machine learning: Be able to see today what we could not yesterday with AI, predictive analysis & cross channel modelling Key Achievements
- 70% reduction of manual work of the media team (25 people) on data manipulation & reporting
- 12% increase of campaign performance ($30M+ digital media investment) by taking smarter, data-driven decisions
Social Lab GroupPhilips Global, Social Media Strategist for RTMC & RTMI
Sep. 2016 - Jan. 2019Région de Bruxelles, BelgiqueRTMC was Philips' in-house global expert command center building and executing all social campaigns with the main objective to drive performance for Personal Care products within 28 different markets across the world. The team actively supported CRM and marketing intelligence on a wide spectrum of activities from growing Philips email data base to supporting new business models by A/B testing with paid social. In that capacity I lead the digital media team for Philips tier 2 markets (4 people)
and developed social media strategies Key Achievements
- Expanded digital media capabilities & supported tier 2 markets worldwide from 4 to 32 markets in 2 years
- Successfully launched shaving product in 25+ markets (OneBlade shaver)
- Developed expertise in new social platforms and incorporated those in local strategies (Vkontakte on the Russian market)
SpaceProgrammatic Expert - Social media
Jun. 2015 - Aug. 2016Brussels Area, BelgiumEnd to end management of social media campaigns, including strategy, optimisation for branding and performance oriented campaigns for 10+ clients (E.g. Samsung, H&M, Desperados, Spadel, Mars, Velux, etc.)
- All Social Media Plateforms expertise: Meta, X (ex Twitter), LinkedIn
- Social Media trainings for clients
SpacePlanning Intern
Feb. 2015 - May. 2015Brussels Area, Belgium360 media planning, reporting, and billing
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