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Work Background
Wella CompanyDirector, Global OPI Education & Upstream Innovation
Nov. 2024United StatesCreation of Education Strategy for OPI Global Marketing; serve as an expert consulting on beauty professionals habits and practices, provide insights and expertise to R&D in product development. Management of team responsible for creating franchise protocols, development of content for digital platforms, and creation of curriculum for markets to deploy. Partner with cross-functional delivery teams in the global and local markets to gain local insights and provide expertise to help local education strategy. Collaboration with multiple functions, including R&D, Marketing, Trade Marketing, Digital, Creative, and CMI. Creation and deployment of OPI Service innovations to create value for salons. Owned development of OPI Education curriculum and responsible for deployment to the local Education teams. Design and develop OPI multimedia visual aids, and other educational and training materials. Provides expertise to Marketing, Consumer Insight and R&D in the development of new product initiatives together with the appropriate protocols and curriculum to bring initiative to life. Responsible for managing the creation of content/assets for curriculum, protocols and initiatives to power OPI digital platforms together with Marketing and in collaboration with Digital and Creative. Creates training materials, multimedia visual aids, and other materials needed for internal Capability development. Collaborate with Trade Marketing to develop salon value creation model for product/service initiative. Presents and deploys brand initiatives at events globally.
UC Santa Barbara PaCE Customer Experience Certificate ProgramAdvisory Board Member
Oct. 2021Santa Barbara, California, United StatesAs a partner of the board, advisory roles support faculty and program managers to deliver relevant offerings and strengthen the fundamental mission of the Customer Experience Program. Advisory Board members work. collaboratively to provide constructive feedback and strategic direction, helping to guide quality improvement and assess program efficacy.
Wella CompanyDirector, OPI Global Education Design
Dec. 2020 - Nov. 2024Calabasas, California, United StatesCreation of Global Education Strategy to partner with salon professionals, nurturing their trust in the OPI brand and creating long-term loyalty. Provide insights and expertise to R&D in product development, oversee team creation of design service protocols, development of content for digital platforms, and creation of curriculum for markets to deploy. Partner with cross-functional delivery teams in the global and local markets to gain local insights and provide expertise to help local education strategy. Collaboration with multiple functions, including R&D, Marketing, Trade Marketing, Digital, Creative, and CMI. Creation and deployment of OPI Service innovations to create value for salons. Owned development of OPI Education curriculum and responsible for deployment to the local Education teams. Organize, write and develop OPI multimedia visual aids, and other educational and training materials. Provides expertise to Marketing, Consumer Insight and R&D in the development of new product initiatives together with the appropriate protocols and curriculum to bring initiative to life. Responsible for the creation of content/assets for curriculum, protocols and initiatives to power OPI digital platforms together with Marketing and in collaboration with Digital and Creative. Creates training materials, multimedia visual aids, and other materials needed for internal Capability development. Collaborate with Trade Marketing to develop salon value creation model for product/service initiative. Presents and deploys brand initiatives at Train the Trainer events globally. Participates and leads artists/technicians at key events and shows.
CotyDirector, OPI Global Education Design
Aug. 2020 - Dec. 2020Calabasas, California, United StatesProvide insights and expertise to R&D in product development, design service protocols, develop content for digital platforms and create curriculum for markets to deploy. Partner to delivery teams in the local markets to gain local insights and provide expertise to help local education strategy. Collaboration with multiple functions, including R&D, Marketing, Trade Marketing and Consumer Insights. Creation and deployment of OPI Service innovations to create value for salons. Owned development of OPI Education curriculum and responsible for deployment to the local Education teams. Organize, write and develop OPI multimedia visual aids, and other educational and training materials. Provides expertise to Marketing, Consumer Insight and R&D in the development of new product initiatives together with the appropriate protocols and curriculum to bring initiative to life. Responsible for the creation of content/assets for curriculum, protocols and initiatives to power OPI digital platforms together with Marketing and in collaboration with Digital and Creative. Creates training materials, multimedia visual aids, and other materials needed for internal Capability development. Collaborate with Trade Marketing to develop salon value creation model for product/service initiative. Presents and deploys brand initiatives at Train the Trainer events globally. Participates and leads artists/technicians at key events and shows.
West Coast EntertainmentCorporate Event Planner
Mar. 2019 - Jul. 2020Burien, WAFull scale event planning for small scale private events to large scale corporate parties. Sales, marketing, branding.
Event planning, design and production, while managing all project delivery elements within time limits.
Liaise with clients to identify their needs and to ensure customer satisfaction.
Conduct market research, gather information and negotiate contracts prior to closing any deals.
Provide feedback and periodic reports to management.
Propose ideas to improve provided services and event quality.
Organize facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc.
Ensure compliance with insurance, legal, health and safety obligations.
Specify staff requirements and coordinate their activities.
Proactively handle any arising issues and troubleshoot any emerging problems on the event day.
Conduct pre- and post – event evaluations and report on outcomes.
Research market, identify event opportunities and generate interest.
Becker Retirement GroupMarketing and Events Coordinator
Oct. 2016 - Jun. 2017Bellevue, WashingtonBrand management, advertising, copywriting, press releases, events, scheduling, referral and lead generation. Script management for weekly broadcast radio show, implementation of inbound call process and lead cultivation. ROI reporting for all marketing events and campaigns. Social media campaign calendar creation and implementation. Management and direction of small trade show booths. Specialty personal marketing/client appreciation, professional and strategic relationship cultivation. Creation and implementation of systems for prospects/referrals, customer service, and other office procedures. Brand management, PR, lead management. Basic publisher/design experience.
Freelance Design and ConsultingConsultant
May. 2009 - Aug. 2020Greater Seattle AreaI consult with local beauty-focused businesses and facilitate their growth. Creation of websites, social media, and marketing calendars, followed up with training to create independence with a solid business plan. Provide one-on-one mentoring to nail pros in person or through web based conferencing. Design work for global marketing and fashion week for major manufacturer of nail supplies.
CNDGlobal Team CND Education Ambassador
May. 2009 - Oct. 2019Greater Seattle AreaRegional coach and consultant managing 15 domestic educators for major manufacturing company. Product testing and development. Management and planning of special events. Main stage presenter at major trade shows. Project Manager and Creative Lead at NYFW, managing team of 4-8 artists. Lead sales meetings at distributor offices and events. Professional representation of CND’s corporate objectives to influence positive sales. On camera-interviews/public speaking with various media. Dynamic speaker and team lead. Client management. Brand awareness coaching. Photo Shoot/ Video shoot casting, talent, and production; Adept at social media marketing (Facebook, Twitter, Snapchat, Instagram, basic website development), trend forecasting, facilitation coach, mentor. Email marketing. Video Production, Script writing.
Design and or Lead/Key and backstage work for New York Fashion Week and London Fashion Week- Designers: Alexander Wang, Creatures of the Wind, Diego Binetti, Joy Cioci, Norman Ambrose, The Blonds, Michael Van Der Ham, Libertine, Rodarte, Jason Wu, Christian Soriano, Victoria Beckham, Opening Ceremony, Wayne, Monique Llhullier, Carolina Herrera, Jen Kao, Isaac Mizrahi, Mehnazh Sarafpour, Karen Walker, Alexander Hershchovitch, Correll Correll, Rachel Antonoff PHOTO SHOOTS
For CND/Revlon
SPRING 2014 “Open Road” HERO
SUMMER 2014 “Paradise” HERO
FALL 2014 “Modern Folklore” HERO
SUMMER 2015 “Flora Fauna” HERO
FALL 2015 “Contradictions” HERO (shared with Shelena Robinson)
HOLIDAY 2015 “Aurora” HERO
SPRING 2016 “Art Vandal” HERO*
SUMMER 2016 “Flirtation” HERO*
FALL 2016 “Craft Culture”*
HOLIDAY 2016 “Starstruck”*
SPRING 2017 “New Wave”* HERO PEDI
SUMMER 2017 “Rhythm and Heat”*
FALL 2017 “Nightspell”*
HOLIDAY 2017 “Glacial Illusion”*
SPRING 2018 “Chic Shock”* HERO PEDI
SUMMER 2018 “BOHO SPIRIT”*
FALL 2018 "WILD EARTH"*
HOLIDAY 2018 "NIGHT MOVES"*
SPRING 2019 "SWEET ESCAPE"*
SUMMER 2019* PRISMATIC
FALL 2019* TREASURED MOMENTS
HOLIDAY 2019 CRYSTAL ALCHEMY
Anchorage Daily NewsEditorial Assistant, Freelance Arts Reviewer
Aug. 2003 - Aug. 2004Anchorage, Alaska Area
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