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Work Background
Director, Integrated Communications
SpartanNashDirector, Integrated Communications
Mar. 2024 - Jan. 2025Grand Rapids, Michigan, United StatesPrimary storyteller for the SpartanNash brand with external audiences that include media, customers, suppliers, community partners, shareholders, job candidates and more. Oversee communications systems, channels and resources to create, modify and sustain engaging content across earned and owned corporate media channels.
Owner
Wholehearted Marketing AgencyOwner
Jun. 2019Greater Grand Rapids, Michigan Area
Executive Director
MomsBloom, Inc.Executive Director
Jun. 2019 - Mar. 2024Greater Grand Rapids, Michigan Area
Director Of Operations
Media Place Partners (MPP)Director Of Operations
Jul. 2017 - Jun. 2019Greater Grand Rapids, Michigan Area
Senior Marketing Manager
Amway Hotel CorporationSenior Marketing Manager
Nov. 2011 - Aug. 2017Greater Grand Rapids, Michigan Area• Brand manager for 4 full service hotels and 13 restaurants • Supervised 5-person marketing team • Grew advertising revenue 20% for hotel collection's destination publication, SOLACE • Launched SOLACE TV in-room television show with paid promotional content • Host and producer of SOLACE TV • Represented AHC brands in live radio and television appearances • ArtPrize curator and venue coordinator for Amway Grand Plaza • Managed creative production for projects internally and/or in partnership with vendors • Lead copywriter
Digital Content Specialist
BISSELL Homecare, Inc.Digital Content Specialist
Sep. 2010 - Nov. 2011Walker, Michigan• Supported Bissell.com revenue growth with web content strategy and execution • Designed new website for Bissell Commercial brand • Produced promotional emails • Lead copywriter
Advertising and Communications Coordinator
Grand Valley State UniversityAdvertising and Communications Coordinator
Mar. 2009 - Sep. 2010• Maintained and generated website content • Produced and edited fund development communications, including news releases, remarks, correspondence, and newsletters • Managed print and web projects
Associate Producer/Reporter
WOOD TVAssociate Producer/Reporter
Sep. 2006 - May. 2008On-air talent and associate producer for 24 Hour News 8 Daybreak show after honing skills as nightside assignment editor.

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