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Work Background
The Adventurous ConciergePresident
Mar. 2016Colorado and GlobalThe Adventurous Concierge is an experiential travel company focused on adventure sports and providing guests a chance to experience the local people, culture and history of their destination. We cater trips to individuals, friends, couples, families and corporate groups. www.theadventurousconcierge.com
The Free AgencyPresident
Mar. 2015Denver, COOwn and operate The Free Agency, a marketing and event production company. Started the company with the concept of connecting and partnering with the best “free agents” in the marketing and event fields. Clients include Diamond Foods (Kettle Chips Brand) and
Red Bull.
▪ Manage the daily operations of the company including overseeing each client activation.
▪ Hire and train staff and consultants for each project.
▪ Create and present concepts and brand strategies for clients.
Red BullEvent Marketing Manager
Dec. 2010 - Mar. 2015Event CEO and project manager for the mid-west and north region (16 states) overseeing the production of large-scale Red Bull properties including Crashed Ice, Rampage, Mississippi Grind, Flugtag, Creation, and Fuel and Fury. Managing and supervising the entire production and pre-production including staff for up to 12 events annually.
▪ Research and develop new content and event concepts that help identify new playgrounds and strengthen existing execution plans for current Red Bull brand building properties. Conduct detailed feasibility studies for all new concepts with key stakeholders including legal, risk management, city officials, athletes, and outside event production agencies.
▪ Interface with multiple Red Bull channels such as sales, retail, on and off premise, collegiate, moving images and communications to develop integrated event marketing plans that help achieve event goals and results.
▪ Develop original and compelling content with the Red Bull Media House to share the story behind event and athlete projects which is distributed globally across the RBMH network through television, digital, print, OOH and social media platforms.
▪ Hire, contract and manage third party agencies in the areas of event production, television, live show, and creative development.
Aura 360Property Director
Jan. 2008 - Jan. 2010Managed the operation of Emmy award winning World of Adventure Sports series on NBC and Baja Off-Road Racing property. Responsible for partnership sales, content development, marketing, PR, and television production planning.
▪ Developed strategy for re-purposing and distribution of content to non-traditional mediums such as retail store displays, automotive, and social networks.
▪ Managed partner sales for clients including Garmin, Columbia, Honda, Volkswagen, and Navy that produced an average of $500,000 in revenue per year.
▪ Directed licensing program for Baja Off-Road Racing series including media rights, retail merchandise sales and global television distribution.
▪ Acted as liaison to NBC for all production related issues on World of Adventure Sports and Baja programming.
▪ Established new business relationships in the areas of consulting, strategic partnerships, branded content sponsorships, and event management.
Golf Digest PublicationsExecutive Director, Sports and Event Marketing
Apr. 2004 - Dec. 2007Developed long term sports marketing strategies and plans for entire catalog of Golf Digest Publications including Golf Digest, Golf World and Golf for Women. Developed and sold integrated marketing programs that helped maximize client’s media investments generating $10M per year in revenue.
▪ Event Director for national Chrysler Club Championship golf program that included multiple levels of grassroots events and partnerships with dealer associations and regional business units for Chrysler auto brand. Program produced $2.5M in revenue and resulted in repeat business for three years.
▪ Created strategic alliances with numerous industry partners to fully utilize company assets, strengthen promotional reach and increase sponsorship sales.
▪ Managed a team of eight full-time event marketing professionals and outside sports marketing agencies that executed 90 events per year for clients such as Porsche, Merrill Lynch, UBS, Ketel One and Tag Heuer. ▪ Negotiated contracts for PGA TOUR Player appearances at client events.
Team One AdvertisingSenior Account Executive, Lexus Event Marketing
Jan. 2003 - Mar. 2004Established and executed national sponsorship programs for Lexus brand in golf, arts, music, and luxury hotel properties which included planning and producing events, rights negotiation, contract development, advertising and promotion.
▪ Point of contact to local Lexus Dealer Groups for development, promotion and execution of dealership programs.
▪ Reviewed, negotiated and provided point of view to Lexus client for all potential sponsorship opportunities submitted by independent events and associations.
▪ Managed relationships with Pebble Beach Resorts that included special events for Lexus owners and test drives for all resort guests.
Foote, Cone & BeldingSenior Account Executive, Kawasaki
May. 2000 - Jan. 2003Developed and implemented national brand and dealer marketing/advertising plans for Kawasaki All Terrain Vehicle (ATV) and Utility Vehicle (UV) divisions including television, print, radio, dealer/retail advertising planners, online and event marketing.
▪ Directed the creative process for Kawasaki account internally at agency which involved management of creative directors, copywriters, media buyers and online marketing department.
▪ Key member of the inter-agency task force responsible for launching all new Kawasaki ATVs and UVs. Responsibilities included integrating new model positioning, marketing and advertising activities.
OctagonDirector of Operations, Gravity Games
Mar. 1996 - May. 2000Supervised all operational aspects of the Summer and Winter Gravity Games Action Sport Event Series which included logistics, site layout, security and event transportation plans.
▪ Managed all vendors and operation staff on-site at event. ▪ Headed up task force with City of Providence, RI Mayoral staff to ensure government compliance on all event-related matters.
▪ Coordinated all operational needs for NBC television production staff. Operations Manager, American Express Invitational ▪ Directed and supervised all operational needs for key stop on the SR PGA TOUR.
▪ Developed and effectively managed tournament operations budget and production schedule.
▪ Supervised operations staff of fifty on-site at event. Client Services Director, Tour of America Cycling Series ▪ Implemented and executed sponsor benefit delivery plan for multi-city Tour of America series.
▪ Managed all ancillary events related to the Tour including Family Fun Rides, Lifestyle Festivals, marketing and sponsor promotions.
Direct Media, Inc.Marketing Coordinator
Jun. 1994 - Mar. 1996▪ Interfaced with list rental brokers and developed sales proposals for clients.
▪ Worked with vendors to ensure accuracy of client’s database.
▪ Executed list rental and direct marketing programs on behalf of clients.
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