Red BullEvent Marketing Manager
Dec. 2010 - Feb. 2015Event CEO and project manager for the mid-west and north region (16 states) overseeing the production of large-scale Red Bull properties including Crashed Ice, Rampage, Mississippi Grind, Flugtag, Creation, and Fuel and Fury. Managing and supervising the entire production and pre-production including staff for up to 12 events annually.
▪ Research and develop new content and event concepts that help identify new playgrounds and strengthen existing execution plans for current Red Bull brand building properties. Conduct detailed feasibility studies for all new concepts with key stakeholders including legal, risk management, city officials, athletes, and outside event production agencies.
▪ Interface with multiple Red Bull channels such as sales, retail, on and off premise, collegiate, moving images and communications to develop integrated event marketing plans that help achieve event goals and results.
▪ Develop original and compelling content with the Red Bull Media House to share the story behind event and athlete projects which is distributed globally across the RBMH network through television, digital, print, OOH and social media platforms.
▪ Hire, contract and manage third party agencies in the areas of event production, television, live show, and creative development.