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Work Background
Watchword BrandingGraphic Designer & Creative Lead
Mar. 2017Greater Atlanta Area
Henderson Shapiro PeckDirector of Creative Services
Jun. 2014 - Jan. 2017Roswell, GeorgiaAs Director of Creative Services, my responsibilities were broad. I managed a team of ten full time creative team members, coordinated project traffic and worked with Account Services to create and maintain strategic marketing goals. With experience across a broad range of disciplines from Consumer Products to B2B and B2C Advertising, and an understanding of a wide variety of media channels, I have been able to lead teams of designers to seamlessly implement campaigns including elements both on and off-line. I am hands on with creative teams and constantly work to develop talent within the agency.
Group1201Creative Director
Jan. 2006 - Jun. 2014Marietta, GeorgiaAs Creative Director of GROUP1201, I was responsible for overseeing creative strategy and visual direction for all GROUP1201 clients. With experience across a broad range of disciplines from Consumer Products to B to B Advertising, and an understanding of a wide variety of media sources, I was able to lead a team of designers to seamlessly implement campaigns including elements both on and offline. As Creative Director, I also worked to develop creative talent within the agency.
Pennsylvania Association for Sustainable Agriculture (PASA)Graphic Design and Marketing Contractor
Nov. 2003 - Sep. 2005Greater Pittsburgh AreaAt Pennsylvania Association for Sustainable Agriculture (PASA), I created visual pieces that engaged and captured new audiences and developed marketing materials that reflected the PASA mission of "Promoting Profitable Farms that Produce Healthy Food for All People While Respecting the Natural Environment". Projects ranged from designing compelling layouts and marketing, advertisement and print collateral to brainstorming concepts for fundraising and community events.
D&GG Marketing Communications and AdvertisingGraphic Designer / Art Director
Aug. 2001 - Oct. 2003Greater Pittsburgh AreaAt D&GG I learned valuable real-world skills. From managing traffic flow to sourcing printing to quoting creative time required, I became proficient at balancing all the necessary elements to complete each project within budget and within deadline. Creativity was key while working within industries as varied as healthcare, steel and retail food packaging.
Hallmark CardsGraphic Designer
Dec. 2000 - Feb. 2001While only at Hallmark for a short time, the exposure to the inner workings of the largest creative team in the U.S. was invaluable. The experience at Hallmark included training in typography and lettering, surface patterning and image sourcing.
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