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Work Background
Marketing Manager
StoragePugMarketing Manager
Dec. 2023 - Jan. 2025Knoxville, Tennessee, United States• Analysis of marketing data and KPIs to develop data-driven campaigns that enhance brand visibility and engagement for SaaS product • Team lead of marketing department • Create engaging trade show content, leveraging excellent communication skills to connect with industry professionals • Optimize lead generation through Hubspot CRM/CMS implementation and marketing automation workflows • Fostered collaboration between internal teams through relationship-building initiatives • Project management of industry certification video content, employing a collaborative approach to enhance client product value and engagement • Spearheading diversity and professional development initiatives, including founding "WNT" (Women in Tech) group to support underrepresented genders and leading company-wide learning programs
Visual Arts Teacher
Fuzion School of the ArtsVisual Arts Teacher
Aug. 2023Jefferson City, Tennessee, United States• Develop and teach comprehensive art curriculum spanning Art 1, Art 2, Drawing 1, and Drawing 2 at nonprofit organization • Foster students' creative expression and technical skills through personalized instruction and encouraging feedback • Create supportive learning environment focused on building confidence and community engagement • Guide artistic skill development while nurturing students' personal growth and self-expression • Ages 10-adult, extra curricular
Marketing Manager - Website and Software
Arsenal StrengthMarketing Manager - Website and Software
Jan. 2023 - Nov. 2023Knoxville, Tennessee, United States• Work with the Chief Managing Officer to protect and bolster brand identity • Create and manage digital campaigns on organic/paid social media outlets and Google Ads • Track KPIs across multiple platforms • Manage vendor relations • Strategize, organize, and produce photographic and video shoots • Oversee lead generation and distribution to the sales team using extensive Hubspot Experience • Manage Shopify platform • Strategize campaigns to optimize the sales funnel from top to bottom • Create email campaigns • Automate workflows
Digital Content Manager
Arsenal StrengthDigital Content Manager
May. 2021 - Jan. 2023Knoxville, Tennessee, United States
Creative Services Manager
Ober Gatlinburg, Inc.Creative Services Manager
Mar. 2018 - May. 2021Gatlinburg, Tennessee* Was promoted from Social Media Manager to Creative Services Manager in February, 2018 * Design Print and Digital Collateral * Outsource and/or produce print media to yield the most cost effective and professional end result. * Oversee Production of all Media produced * Oversee Paid and Organic Social Media Content & Presence * Assist in conceptualizing, planning, and assisting with on-site Events. - Ober Rocks Concert Series - Charity 5k and Athletic Events - OktOBERfest and Mayfest * Planning and directing multi-photographer/videographer shoots for marketing * Assist in managing Web presence
Social Media Manager
Ober Gatlinburg, Inc.Social Media Manager
Oct. 2017 - Mar. 2018Gatlinburg, TennesseeManage all social media platforms and assist with on-site events, promotions for seasonal attractions, and general marketing.
Owner
Deyton Creative ConsultingOwner
Jan. 2016 - Dec. 2022Knoxville, TNI help small businesses with all their creative marketing needs. Technology doesn't have to be hard! I can help with branding, social media, photography, functional web design, and printed collateral design. I love helping small businesses get the boost they need so they can focus on their passions!
Social Media Specialist
Jax and BonesSocial Media Specialist
Jan. 2015 - Jun. 2017Greater Los Angeles AreaI worked remotely from Knoxville managing Facebook, Instagram, Pinterest and other social media outlets for Jax and Bones. I also assisted with managing website and lots of lifestyle photography for our product line.
Marketing Director and Administrative Support
AAA Marketing Services LLCMarketing Director and Administrative Support
Aug. 2013 - May. 2015Flat Rock, North Carolina
Regional Manager
Windy Ridge PhotographyRegional Manager
Dec. 2011 - Sep. 2012Dubois, WY- Photographed tourists in the winter (dogsledders and snowmobilers) and the summer (horseback riders at dude ranches) in action - Approached tourists before and after photographing to sell pictures - Maintained an 85-95% return on photographs taken
Content Manager
Big Boom DesignContent Manager
Apr. 2011 - Dec. 2011Asheville, NC- Writing website, marketing, and blog content for a large client base - Creating and editing design work for web publication
Owner
Carly Grey Deyton Photography and Creative ServicesOwner
Sep. 2004 - May. 2015Asheville, North Carolina Area- Specializing in pet photography - Contributing to various online and print publications with photography, design, and social media presence

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