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Work Background
Senior Business Analyst
CatcoonSenior Business Analyst
Oct. 2024Antwerp, Flemish Region, BelgiumI got to know Catcoon through external colleagues at my previous job and became very enthusiastic about their human centric approach. We set up a meeting and talked about UX research, the importance of empathy and the power of Design Thinking, and signed a contract to become a full time part of their team.
Senior Business Analyst (via Cipal Schaubroeck)
Digipolis Antwerpen Senior Business Analyst (via Cipal Schaubroeck)
Apr. 2022 - Sep. 2024I make sure there is a great match between business needs and user needs for IT projects servicing the local City of Antwerp government. More specifically I focus on platforms that support all stakeholders involved with public safety. I passionately carry out my own UX research including tens of business owner- and user-interviews and Affinity Mapping workshops, and put together evidence based proof-of-concepts by leading Design Sprints with a wide range of different profiles.
Product Owner / Discovery Lead
ArgentaProduct Owner / Discovery Lead
Jul. 2021 - Mar. 2022Together with our team I drew a Double Diamond Roadmap in which I led the Discovery phase for the User Needs track. Doing so I have conducted and processed tens of user interviews leading to several Affinity Diagram and Persona workshops. The outcome contributed to a well based value proposition for local bank Argenta's B2B offering, and a good understanding of the needs and demands of it's potential clients.
Digital Product Owner
Wunderman ThompsonDigital Product Owner
Jul. 2020 - Apr. 2021Antwerp, Flemish Region, BelgiumProduct Owner at Wunderman Thompson België / Team Digex - Business development & advertisement agency within which the Digex department focuses on UX and UI design and digital product development. - I manage projects for clients such as Microsoft, National Lottery, Telenet, LunchGarden. - Due to a changed company's strategy, "Team Digex" is disbanded in April 2021.
Digital Project Manager / Product Owner
iODigital Project Manager / Product Owner
Jul. 2019 - Jun. 2020Antwerp Area, BelgiumInternet Architects (now known under 'iO') is a UX research and design firm with clients like Telenet, Danone, Alpro, Bancontact/Payconiq, the Belgian Government and the European Commission. I manage the full flow from signed contract to scoping, financial and resource planning, reporting, delivery and invoicing for all mentioned clients.
Strategisch adviseur & zaakvoerder
HeyHelloStrategisch adviseur & zaakvoerder
Jun. 2014Antwerp Area, BelgiumAl bijna 10 jaar ondersteunen en adviseren wij grote ondernemingen bij de ontwikkeling van producten en diensten en bij het optimaliseren van hun interne efficiëntie en slagkracht. Hiervoor passen we technieken toe die bedacht zijn door toonaangevende bedrijven zoals Google, Apple en Boeing: ondernemingen waar elke kleine misstap meteen miljoenen euro's verlies betekent. Deze methodes zijn ontworpen om misstappen van die aard te vermijden en te controleren. Grootse ideeën die hun waarde keer op keer bewezen hebben.
Business Owner
Antwerp Port ToursBusiness Owner
Jun. 2014Antwerp Area, BelgiumAntwerp Port Tours is the host of multimedia guided touristic tours in the port of Antwerp for schools, companies and organizations. We work with an in-house developed app which makes the hidden and inaccessible strengths of the port visible. The key ingredient to the succes of our product is a thoroughly executed UX research and user testing trajectory.
Product Owner
Havencentrum LilloProduct Owner
Feb. 2013 - May. 2014Antwerp Area, BelgiumThe Province of Antwerp has been guiding school children through the port of Antwerp for decades and is faced by a new kind of audience: the social-media generation demands audiovisual interactivity. My mission as product owner is to setup a way to make port visits appealing again to young teenagers, with the help of multimedia and IT applications.
Guerilla wafeling
Wafels & DingesGuerilla wafeling
Sep. 2012 - Jan. 2013New YorkOut of more than 300 kandidates I was selected to move from Antwerp, Belgium to Brooklyn, New York. My task was to support the growth of this company with my audiovisual and managing skills.
Location manager
Zomer van AntwerpenLocation manager
Jul. 2012 - Sep. 2012Antwerp Area, BelgiumLocation manager for Zomer Van Antwerpen's Urban Cinema project. Daily task of following up on build-up planning/ personel/ volunteers/ general communication with visitors. The project was successfull with more than 10000 visitors.
Student Worker
General HorecaStudent Worker
Jan. 2001 - Apr. 2012Antwerp Area, BelgiumIn order to pay for studies and independent living, a 30 to 50h/week schedule was combined with studying.

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