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Work Background
GravitasHead of Design
Feb. 2025Dubai, United Arab EmiratesAs part of the team at Gravitas my goals are to continue crafting high-quality, intentional design - bringing clarity, simplicity, and impact to digital products, while leading teams to create experiences that don’t just look good, but truly work for people. Design has always been about more than aesthetics for me - it’s about strategy, function, and storytelling. Heading up the design team I’ll be focusing on refining craft, evolving design details, and ensuring every interaction delivers both beauty and purpose.
ByHarpreet CreativeFounder
Aug. 2024Dubai, United Arab EmiratesServices in Design Direction | Creative Strategy | Product Design | Branding | UX & UI
AFRYDesign Director
Jan. 2023 - Jan. 2025United KingdomAs part of the senior management team, I help to shape the vision and strategy for the design team and studio, crafting end-to-end customer experiences for a wide range of clients in mobility, automotive, medtech and industrial design. With a focus on creative strategy, design and branding I believe on solving problems that not only hold aesthetic value but are impactful because I like to understand the WHY. With a passion for craft and creativity, I specialise in solving complex problems through digital solutions, products and experiences built from the ground up. During my time at AFRY I worked on projects for Scania, Forseven and Saab.
AFRYDesign Lead
Jan. 2022 - Dec. 2022Managing an international multi-disciplinary design team across a project for a global automotive company. Some of my responsibilities include:
- Managing the holistic overview of the visual direction, design system and interaction behaviour of the product experience
- Managing planning and prioritisation for the team and project resourcing
- Co-ordinates the team together with the scrum masters, product owners and client stakeholders - Supports the team with defining concept strategies and design solutions across business features
- Working in partnership with the client stakeholders to plan, define, prioritise and roll out the roadmap of the product experience
- Creation, rollout and management of the design system
Publicis SapientDesign Lead / Product Designer
Sep. 2020 - Dec. 2021Leading a team working on creating a Global Design System for Nissan, I was part of a core team that helped shape the Nissan Digital Product Experience. I also spearheaded the rollout and optimisation plan with global teams and partner agencies, to ensure a seamless and consistent visual language for their customers.
Lloyds Banking GroupProduct Design Lead
Mar. 2018 - Jun. 2019LondonWorking across Commercial Banking and Open Banking programmes with a focus on enhancing customer experiences, transforming end-to-end customer journeys and working with various business capabilities to build and refine seamless digital experiences.
SapientRazorfishVD Manager / Creative Lead
Oct. 2017 - Dec. 2017London, United Kingdom
House of FraserArt Director, Creative Lead - Consultant
Apr. 2017 - Sep. 2017I was brought in to help create and activate the new Brand Ideology and Brand Identity. Turning high-level strategy into a comprehensive, cohesive and focused brand proposition. I worked with both internal and external stakeholders to lead, create and produce the final art direction, creative strategy and visuals for the brand. I then developed and worked on the strategic roadmap to ensure the transformation rollout across all digital platforms.
FleishmanHillard FishburnUX Design Consultant
Apr. 2017 - Apr. 2017London, United Kingdom
Accenture InteractiveSenior Creative
Apr. 2017 - Apr. 2017
SapientVD Manager / Creative Lead
Feb. 2017 - Mar. 2017London, United Kingdom
Space66Lead UI Designer
Jan. 2017 - Jan. 2017
TESSenior Designer
Aug. 2016 - Dec. 2016
Hogarth WorldwideSenior UX Designer
May. 2016 - Aug. 2016
AnalogFolkFreelancer
Apr. 2016 - Apr. 2016
SapientNitroVD Manager/Creative Lead
Jul. 2015 - Apr. 2016London, United Kingdom
HugeSenior Designer / UX
Feb. 2015 - May. 2015London, United Kingdom
M&C SaatchiSenior Designer
Jan. 2015 - Feb. 2015London, United Kingdom
Catch DigitalFreelance Art Director
Dec. 2014 - Dec. 2014
Radley YeldarCreative Lead
Oct. 2013 - Oct. 2014
DigitasLBiLead Creative
Jul. 2013 - Oct. 2013
Catch DigitalSenior Digital Designer
Jun. 2013 - Jul. 2013
RazorfishFreelance Senior Digital Designer
Feb. 2013 - May. 2013Pitch and campaign work for various Unilever brands.
FabricwwFreelance Art Direction & Digital Design
Jan. 2013 - Feb. 2013Paddington
Rufus LeonardFreelance Senior Digital Designer
Aug. 2012 - Dec. 2012London
DareFreelance Digital Designer
Jan. 2012 - Apr. 2012
WednesdayFreelance Designer
Nov. 2011 - Dec. 2011London, United KingdomWorking on various Web and iPad creative solutions and conceptual designs for Fashion and Luxury brands such as Balenciaga, Armani and H&M.
CMWFreelance Designer
Sep. 2011 - Sep. 2011London, United Kingdom
CHI & PartnersFreelance Digital Designer
Sep. 2011 - Sep. 2011London, United Kingdom
HKJ DESIGNS LIMITEDFounder
Aug. 2011 - Oct. 2025Consultancy based in UK
The Brooklyn BrothersFreelance Designer
Aug. 2011 - Sep. 2011London, United KingdomPitch work
AKQAAssociate Designer
Aug. 2008 - Jan. 2010
AKQACreative Publisher
Jul. 2008 - Aug. 2009
AKQADesigner
Jul. 2007 - Aug. 2011LondonMy role at AKQA as a designer involves working closely with user experience, strategy and development teams. I always strive to push the boundaries of each project and embrace emerging technologies and trends. Over the past 4 years my experience at AKQA has involved strong creative concept and interface design for some of the world's leading brands.
Yahoo!Junior Marketing Designer
Mar. 2007 - Jul. 2007
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