Warner Bros. World™ Abu DhabiMarketing Director
Sep. 2016 - Jun. 2019Yas Island, UAELed the integrated Marketing & Communication development, planning and execution of the first of its kind Global Warner Bros. World Abu Dhabi theme park that opened on Yas Island on July 25th, 2018. Build the park brand from scratch including creation of park logo, full extensive brand usage and guidelines, brand strategy, brand positioning, marketing and communication strategy, visual identity, brand objectives and reach across all the marketing and communication platforms and touch points. Led the development and execution of the park Grand Opening Ceremony and Event which included Royalties, International, Regional and local media as well as Regional and Local guest attendance. Spearheaded the development a full-fledged pre-launch and launch creative strategy and campaigns. Responsible for driving attendance and revenue to the Park. Post opening, responsible for leading the marketing team and strategy, as well as building and executing a consolidated 360° plan across multi parks. Led what was rated by YouGov as a successful Burj Khalifa takeover part of the Park launch campaign adding on the many pre-opening activations that took place across the UAE. Won WOW Middle East awards for ‘Best Marketing Launch Campaign for Park Opening’ and MENALAC ‘Best Marketing Campaign’ award. Won Time Out Dubai Kids ‘ Highly commended best UAE Theme Park’. Won Best Activation during MEFCC (Middle East Film & Comic Con) prior to Park opening in Q2’18. Awarded Guinness World Record title for ‘Largest Indoor Theme Park’ and ‘The largest gathering of people wearing capes’ in celebration of Batman’s 80th Anniversary Marketing Stunt.