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Work Background
BattleBotsSenior Project Manager
Apr. 2022 - Mar. 2023San Carlos, California, United StatesLed 12 independent engineering teams to design and fabricate remote-controlled robots for “BattleBots Destruct-A-Thon”, an ongoing live show at the BattleBots Arena in Las Vegas. Fabricated 60 total 250-pound robots optimized for entertainment value and ease of repair. Project was completed under budget and deliverables arrived on schedule for the premiere. Created a standardized robotics component library for use across all teams, selecting each component based on the resiliency of supply chain, ease of repair, combat-tested performance, and affordability. Achieved buy-in through consensus building and coaching past obstacles.
BattleBotsBattleBots Competitor
Jan. 2012 - Jan. 2021San Carlos, California, United StatesDesigner, fabricator, and captain of DUCK!, a 250-pound fan-favorite on the Discovery Channel TV show “BattleBots”. Incorporated fun animatronics to increase audience appeal. Collaborated with HexBug toy company engineering team to develop a radio controlled DUCK! toy based on my licensed design, optimizing features, behaviors, and manufacturing costs.
Neuma Innovations LLCFounder | President
Jan. 2010Palo Alto, California, United StatesNeuma develops simple medical products to solve complex medical problems. ~ The Neuma Suite of catheter safety devices deter and detect the purposeful abuse of central lines.
~ The Neuma SpeakEasy air hose attachment enables users to talk while wearing a respiratory mask.
~ Neuma digitally tailored CPAP masks are custom 3D printed for people with obstructive sleep apnea.
PeerPressureFounder | President
Jan. 2010 - Dec. 2013Palo Alto, California, United StatesPeerPressure is a social marketing platform. The mobile app uses email and popular social networks to build a virtual support group that cheers you on when you're doing well and guides you to the finish line when you get off track. The PeerPressure server uses the data submitted by users to create highly targeted marketing messages and promotions.
SmalltownFounder | CEO
Jan. 2004 - Dec. 2010San Mateo, California, United StatesFounded the company, raised a $4M Series A based on a unique local advertising franchise model, guided the team to revenue generation in 11 months, and launched a profitable proof-of-viability franchise region in the Bay Area. Orchestrated the sale of Smalltown to Cisco Systems, working post-acquisition as the Head of User Experience for Cisco Umi telepresence. Led the company to invent and deliver a proprietary Google-indexable “No Code” Webcard advertising platform for small businesses, showcasing video, social recommendations, sharable reviews, discussion threads, couponing, and scheduling.
Laszlo SystemsSenior Vice President Professional Services
Jan. 2002 - Dec. 2004San Francisco, California, United StatesManaged a team of designers and engineers chartered with developing next-generation rich Internet applications built on the Laszlo platform. Also focused on client acquisition and business development, including contracts with Yahoo!, EarthLink, Travelocity and eBay.
Excite@HomeSenior Vice President New Product Development
Jan. 2000 - Dec. 2002Redwood City, California, United StatesExcite@Home purchased Rucker Design Group to bring our team's design talents in-house. As part of the acquisition, I became SVP of Excite Studios, the product development department at Excite. The large group of designers and engineers created innovative Internet-based applications that showcased Excite’s content and @Home’s broadband connectivity. The team was also responsible for unifying company-wide branding and user experiences.
Rucker Design GroupFounder | President
Jan. 1989 - Dec. 2000San Mateo, California, United StatesRucker Design Group began with a focus on branding, packaging, and illustration. The agency expanded and developed expertise in user experience, information architecture, and product design. Clients included Apple, Hewlett Packard, Adobe, Sun, Fractal Design, Ray Dream, Ariba, WebTV, Hotmail, Turner Classic Movies, Financial Engines, Connectix, Oracle, and Xerox Parc. RDG was fortunate to play a significant role in the development of many exciting products. Some of the most interesting and successful projects included: Final Cut Pro Apple’s professional video editing tool iMovie
Apple’s video editing tool for the rest of us Hotmail
The world’s first html email service WebTV
Internet service without a computer Xerox Parc PlaceWare
The first Web-based online meeting site Fractal Design Painter
Natural media software for digital artists Ariba
The first JAVA app for corporate procurement
IDEOFreelance Product Designer
Jan. 1986 - Dec. 1989Mechanical engineer working on a variety of consumer and industrial products.
Manic DenialFilmmaker | Animator
Jan. 1984 - Dec. 1988Wrote and animated “Manic Denial” - a short film consisting of over 6,000 4ft x 6ft hand-painted panels. The film was selected for The Sundance Film Festival, appeared on National Public Television, won a Golden Gate Award at the San Francisco International Film Festival, and was curated at the Museum of Modern Art in New York.
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