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Work Background
The Collagen CoHead of Brand Marketing
Aug. 2024Melbourne, Victoria, Australia
United Pacific IndustriesHead of Marketing
Nov. 2021 - Aug. 2024Melbourne, Victoria, AustraliaA key member of the Executive Leadership Team and reporting directly to the CEO. I head up the marketing department, leading and developing a team across Product, Digital and Design. Leading the corporate strategic marketing plan I own the marketing direction for UPI’s brand portfolio of owned and distributed brands; Thermoskin, Tubeskin, CoolXChange, SeaBand, SleepDoctor, iHealthSphere. This also includes heading up product optimisation and innovation across the business portfolio including new product development, licencing and acquisition.
Glow Lab LtdBrand Marketing Manager
Jul. 2018 - Nov. 2021New Zealand & AustraliaOwnership of Glow Lab brand strategy, planning, budget & communications activity across NZ and AU FMCG markets sculpting the brand into the number 1 natural personal care brand in NZ grocery in just 3 years. Led end-to-end innovation pipeline and new product development strategy. Project managed products from inception to go-to market launch, applying industry, market, and customer insights to shape consumer offering. Led category reviews and sell in to key distributors and retailer customers, securing and expanding ranging across New Zealand and Australia. Sitting on the leadership team, project managed cross-functional internal teams and external digital, PR, production & design agencies.
Air New ZealandDigital Marketing Specialist
Feb. 2018 - Jul. 2018Auckland, New ZealandTaking on a fixed term contract I honed my skills in all things data driven communications. Driving the direct marketing strategy for NZ's most trusted brand I leveraged Air New Zealand’s insights capability to understand and build strategies to influence purchasing behaviours through direct channels. Within 6 months I developed and implemented a communications testing plan to drive segmentation, optimisation and personalisation to increase database engagement and revenue.
Dermalogica New ZealandBrand Manager
Nov. 2016 - Feb. 2018Auckland, New ZealandLed the brand strategy across both B2C and B2B channels. With sole ownership of Dermlaogica's digital platforms, including Ecommerce, Social, and Direct Channels, I developed and implemented innovative strategies and campaigns to meet revenue targets gaining 30% annual growth year on year. I also was heavily involved in Dermalogicas retail channel, working hands on with individual skin centre's and stores to develop and leverage their trade marketing strategies.
Dermalogica New ZealandMarketing Coordinator
Jan. 2016 - Nov. 2016Auckland, New Zealand
Dermalogica New ZealandMarketing Assistant
Feb. 2015 - Dec. 2015Auckland, New Zealand
Victoria University of WellingtonStrategic Marketing Tutor
Jul. 2014 - Oct. 2014Teaching and supporting third year students in a strategic marketing paper, where they learn how to conduct a strategic marketing plan for a local business
Victoria University of WellingtonSocial Marketing Tutor
Mar. 2014 - Jul. 2014Teaching and supporting third year students in a social marketing paper, where they learn how to market behaviour change for the good of society.
Victoria University of WellingtonResearch Assistant (summer research scholarship)
Nov. 2013 - Feb. 2014Working on a research project, looking at social entrepreneurship and its relevance in the New Zealand context. Duties involve conducting a literature review on social entrepreneurship and producing a New Zealand database of social entrepreneurs.
Harcourts Real EstateProject Manager
Nov. 2012 - Feb. 2013
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