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Work Background
AMDSenior Product Marketing Manager
Jun. 2022
Vernier Software & TechnologyProduct Marketing Manager
Aug. 2021 - Jun. 2022Beaverton, Oregon, United States Strategically executed the launch for completely new SaaS platform that was the biggest content launch in company history
SCRUM Master for the marketing team and implemented SCRUM processes that improved engagement and SCRUM adoption
Developed competitive analysis and software pricing model for entire application portfolio and software license
Managed website refresh for most trafficked webpage on the website and saw an increase in traffic as a result
Developed framework to rebrand one of the most used apps at the company to improve lifecycle and product update capabilities
Ancestry BrewingFounder/product manager
Mar. 2015 - Aug. 2021Tualatin, Oregon Built brewery from the ground up, from an idea and business plan to a national competitor Grew brewery from $0 to $4.1m in annual revenue from 2016 to 2019 in one of the most competitive global markets.
Drove brewery production to become a top 30 brewery in Oregon and oversaw three restaurants with staff of over 70.
Developed SKU system for hundreds of products that led to strong growth metrics with distributor and retailers.
Managed many complex projects mostly with SCRUM and some Kanban techniques, proficient and passionate for Agile.
Launched brand strategy that was rated best brand in Oregon amongst craft breweries.
Defined product EPICS to drive product strategy that trickled down to meaningful sprints and customer stories. Established distribution channels in two different markets and gained traction at major and specialty grocers.
Developed best in class voice of the customer-based decisions that helped our brand outpace competition.
Managed construction crews and permitting process to budget throughout a multi-year build out of two locations.
Produced thousands of barrels of beer, brewing over 500 batches, and writing national award-winning recipes.
Created and manage inventory control systems for raw materials and finished products that required climate and light controlled storage.
Designed and execute a multi-channel marketing strategy to build brand awareness and drive sales.
Ancestry BrewingGeneral Manager
Mar. 2015 - Dec. 2020Tualatin, Oregon, United States
Hewlett-PackardProduct Manager- Commercial Storage Platforms
Sep. 2010 - Mar. 2015 Managed commercial storage P&L for $150 million in annual revenues while launching two new product categories.
Ran cross functional team to optimize supply chain, finance, channel stocking, and sales enablement. Won award for best marketing program of 2011, one of three awards for all 10,000 marketing employees.
Launched a new product and achieved $3million in quarterly revenue in three quarters and a minimum of 200% growth.
Gained 40% Q/Q for the first time in eight quarters for the established product lines with $5m per quarter baseline.
Spearheaded three new product lines within the first six months due to solid performance of initial programs.
Developed a channel program that enabled a large reseller to triple their performance in the entry storage space.
Trained and developed hundreds of field reps who now retire massive quotas selling HP product sets. Managed training and onboarding of new hires into HP across several different functions within the organization.
Hewlett-PackardMarketing Planning Manager
Sep. 2008 - Sep. 2010 Developed a dashboard program that consolidated parts availability and lead times for supply chain leads.
Earned the top performer rating on my team at my pay grade level and awarded a three-level promotion.
Developed quarterly market share framework to track and make decisions on $1.2 billion storage business.
Built a software attach program for SWD’s high end storage array which doubled SW attach rates and revenue. Established a tool which uses HP historical revenue and forecast vs. market forecast to predict market share.
Determined most impactful product lines using the above analysis in conjunction with five forces, SWOT and other strategic recommendation frameworks based on the desired goal of increasing revenue, margin, or share.
XeroxMajor Account Analyst Intern
Jun. 2007 - Sep. 2007• Developed the pricing model that is currently used by NARS to forecast individual accounts • Built an account attractiveness framework that is used to focus sales targets to the most profitable accounts • Certified as a six-sigma yellow belt (first level) and contributed to a green belt (second level) data mining project
Portland Venture GroupDeal Intern
May. 2007 - Jun. 2009Summarize various new venture opportunities so venture group members can effectively understand deals and make educated investment decisions.
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