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Work Background
F5Senior Marketing Strategist, National Channel Partners
Dec. 2021 - Dec. 2024Seattle, Washington, United States• Experience: In this role I was able to develop a proven track record in partner marketing with expertise in strategy, campaign execution, cross-functional collaboration. Lead the team in developing and executing B2B marketing strategies and tactics including account-based marketing, demand generation, lead nurture, and lower funnel campaigns to accelerate pipeline growth.
• Strategic Thinking: Demonstrated the ability to define and structure data-driven effective marketing strategies and messaging that aligned with organizational goals.
• Adaptability: Was able to multitask and manage various aspects of marketing campaigns for four top-performing partners in the US with limited resources.
• Strong Communication Skills: Demonstrated excellent written and verbal communication skills to clearly articulate strategies and collaborate across partner and internal teams.
Microsoft 365 PartnerEducation Strategy & Programs, Microsoft Store Direct Sales and Support
Jan. 2021 - Jul. 2021Seattle, Washington, United StatesMicrosoft Stores: Direct Sales & Support, Education Strategy & Programs, Created strategic direction and program operation support to team focused on education sales in US, UK, Canada and Australia regions
Eleven 11 SolutionsMarketing and Program Management Consultant
Jun. 2020 - Dec. 2021Seattle, Washington, United States• Developed strategic direction and provided program operation support for Microsoft's education sales team in US, UK, Canada, and Australia regions.
• Led creative content creation and managed event and email operations as a Senior Program Manager for North American Field Marketing at F5 Networks.
• Achieved revenue growth and operational efficiency through cross-functional collaboration and innovative program management strategies.
F5Senior Program Manager, North American Field Marketing
Jun. 2020 - Dec. 2020Seattle, Washington, United StatesSenior Program Manager for North American Field Marketing. Program manager supporting, creative content creation, and event and email operations.
POPProgram Director
Jul. 2018 - May. 2020Greater Seattle Area• Managed teams, projects, account health and acted as primary client contact for key agency accounts including: Starbucks, Target, eBay, F5, Gates Ventures and Intel.
• Created a globally distributed creative production team of designers, copywriters, developers and project managers to service a single multi-million dollar account. • Provided on-boarding, contract structure and resourcing for two Agile work streams—managing client expectations across a globally-distributed team for a $3M account.
• Managed a team of five project managers across the two offices—Seattle and Costa Rica
• Served on the program management leadership team that drove the operational standards and best practices for a team of 15 project managers.
POPSenior Program & Project Manager
Jul. 2012 - Jul. 2018Greater Seattle Area• Served accounts: Target, Old Navy, Starbucks, 3M and REI—focused on growth, profitability, client satisfaction and flawless delivery.
• Led a multidisciplinary team in the creation and delivery of digital campaigns.
• Provided project manager oversight, contract and pricing review.
The Garrigan Lyman GroupProgram Manager
Mar. 2009 - Jul. 2012Greater Seattle Area• Served accounts: T-Mobile, Microsoft, Toyo Tires, Avaya and PayPal
• Managed a channel marketing program serving 2500 partners.
• Led the creation of a custom CRM tool that allowed executives to monitor the program.
GUILDHOUSE GroupDirector of Creative Services
Apr. 2007 - Nov. 2008• Managed the creative operations and business development for boutique design studio.
• Developed proposals and detailed cost estimates that won business.
• Managed creative team’s daily workflow and facilitated creative critiques.
• Interviewed, hired, trained and supervised project management team.
Coffey Communications, Inc.Marketing Communications Manager
Jun. 2002 - Apr. 2007• Developed B2B marketing plans that doubled leads and increased sales by 27 percent.
• Managed a national trade show schedule of more than 25 shows a year.
Coffey Communications, Inc.Chief Production Coordinator
Mar. 1999 - Jun. 2002
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