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Work Background
Senior Marketing Strategist, National Channel Partners
F5Senior Marketing Strategist, National Channel Partners
Dec. 2021 - Dec. 2024Seattle, Washington, United States• Experience: In this role I was able to develop a proven track record in partner marketing with expertise in strategy, campaign execution, cross-functional collaboration. Lead the team in developing and executing B2B marketing strategies and tactics including account-based marketing, demand generation, lead nurture, and lower funnel campaigns to accelerate pipeline growth. • Strategic Thinking: Demonstrated the ability to define and structure data-driven effective marketing strategies and messaging that aligned with organizational goals. • Adaptability: Was able to multitask and manage various aspects of marketing campaigns for four top-performing partners in the US with limited resources. • Strong Communication Skills: Demonstrated excellent written and verbal communication skills to clearly articulate strategies and collaborate across partner and internal teams.
Education Strategy & Programs, Microsoft Store Direct Sales and Support
Microsoft 365 PartnerEducation Strategy & Programs, Microsoft Store Direct Sales and Support
Jan. 2021 - Jul. 2021Seattle, Washington, United StatesMicrosoft Stores: Direct Sales & Support, Education Strategy & Programs, Created strategic direction and program operation support to team focused on education sales in US, UK, Canada and Australia regions
Marketing and Program Management Consultant
Eleven 11 SolutionsMarketing and Program Management Consultant
Jun. 2020 - Dec. 2021Seattle, Washington, United States• Developed strategic direction and provided program operation support for Microsoft's education sales team in US, UK, Canada, and Australia regions. • Led creative content creation and managed event and email operations as a Senior Program Manager for North American Field Marketing at F5 Networks. • Achieved revenue growth and operational efficiency through cross-functional collaboration and innovative program management strategies.
Senior Program Manager, North American Field Marketing
F5Senior Program Manager, North American Field Marketing
Jun. 2020 - Dec. 2020Seattle, Washington, United StatesSenior Program Manager for North American Field Marketing. Program manager supporting, creative content creation, and event and email operations.
Program Director
POPProgram Director
Jul. 2018 - May. 2020Greater Seattle Area• Managed teams, projects, account health and acted as primary client contact for key agency accounts including: Starbucks, Target, eBay, F5, Gates Ventures and Intel. • Created a globally distributed creative production team of designers, copywriters, developers and project managers to service a single multi-million dollar account. • Provided on-boarding, contract structure and resourcing for two Agile work streams—managing client expectations across a globally-distributed team for a $3M account. • Managed a team of five project managers across the two offices—Seattle and Costa Rica • Served on the program management leadership team that drove the operational standards and best practices for a team of 15 project managers.
Senior Program & Project Manager
POPSenior Program & Project Manager
Jul. 2012 - Jul. 2018Greater Seattle Area• Served accounts: Target, Old Navy, Starbucks, 3M and REI—focused on growth, profitability, client satisfaction and flawless delivery. • Led a multidisciplinary team in the creation and delivery of digital campaigns. • Provided project manager oversight, contract and pricing review.
Program Manager
The Garrigan Lyman GroupProgram Manager
Feb. 2009 - Jul. 2012Greater Seattle Area• Served accounts: T-Mobile, Microsoft, Toyo Tires, Avaya and PayPal • Managed a channel marketing program serving 2500 partners. • Led the creation of a custom CRM tool that allowed executives to monitor the program.
Director of Creative Services
GUILDHOUSE GroupDirector of Creative Services
Apr. 2007 - Nov. 2008• Managed the creative operations and business development for boutique design studio. • Developed proposals and detailed cost estimates that won business. • Managed creative team’s daily workflow and facilitated creative critiques. • Interviewed, hired, trained and supervised project management team.
Marketing Communications Manager
Coffey Communications, Inc.Marketing Communications Manager
Jun. 2002 - Apr. 2007• Developed B2B marketing plans that doubled leads and increased sales by 27 percent. • Managed a national trade show schedule of more than 25 shows a year.
Chief Production Coordinator
Coffey Communications, Inc.Chief Production Coordinator
Mar. 1999 - Jun. 2002
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