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Work Background
WEBTOONBusiness Development Consultant
Feb. 2022 - Oct. 2022B2B content acquisition for a new serialized fiction app, launching Oct 2022. Refine value proposition, negotiate contract and business terms, and develop relationships with traditional and indie publishers.
Ingram Content GroupBusiness Development Consultant
Mar. 2020 - Feb. 2022New York, New York, United States* Long-term engagement to fuel adoption of Marketing Insights, an analytics tool that assesses how well a book is positioned for discovery and sale on Amazon. * Revamped positioning, sales and pricing strategy, resulting in accelerated monthly recurring revenue up 141% in 15 months, signing up 75 new clients in the US and UK.
* Re-engaged to assess strategic new business opportunities for marketing books.
Open Road Integrated Media Inc.Marketing Business Development Consultant
Dec. 2017 - Mar. 2019New York, NYI have a simple remit at Open Road: develop and execute strategies to grow and monetize consumer-facing audiences through paid sponsorships, partner campaigns and new products. Under my direction, this business line grew 300% over 12 months.
Strategic & New Business Development ConsultantConsultant
Mar. 2017Greater New York City AreaCompanies engage me to help solve problems and get things done, particularly around conceiving and launching new businesses or revenue lines. Sample clients include Webtoon, Ingram, Open Road, The Princeton Review, Written Word Media, Schiffer Publishing, with projects focused on: * B2B content acquisition for a new serialized fiction app, including sourcing traditional and indie publishing leads, developing and presenting value proposition, negotiating business and contract terms
* Business development strategy and execution for a marketing and sales analytic app to improve Amazon/online retail performance * Developing the business and launch plan for a premium app and SVOD experience for the country's largest true crime convention. This included evaluating and recommending technology providers, building a pricing model, and creating a marketing plan. (B2C)
* Driving early sales and partnerships for a marketing start-up that rewards consumers with donation credits, which are redeemed for micro-charitable donations. (B2B) * Developing new messaging for an established financial services business introducing a new product line. (B2B)
OptiQlyBoard member, VP Sales/Marketing (consultant)
Oct. 2016 - Nov. 2017New York, NYOptiQly is a start-up SaaS platform that helps marketers increase the discovery and sale of books at Amazon through algorithmic analysis of the marketing funnel. A beta version of the product came to market in September 2017, and the company's assets were acquired by its key strategic investor in November 2017. My role as a consultant and Board member was multi-faceted, strategic and hands-on: * Formulate key branding and sales messages for investor pitches and sales
* Evangelize the platform to top publishing organizations and VC firms (hustle, refine, pitch, repeat). 45% of invited trial users subsequently registered, including all Big 5 publishers.
* Define, create and execute marketing and sales funnel messaging, including testing pricing strategies. Averaging 42% email open rate, with 9.4% CTR.
* Engineered and closed strategic API deal representing 90% of Q3 revenue.
NetGalleyPresident
Sep. 2011 - Sep. 2016WorldwideNetGalley markets books to influencers like reviewers, media, booksellers, librarians & educators, through the distribution of digital reading copies. As President I set the tone and strategic direction, led the creation of an agile culture and technology methodology, and delivered results. * Under my leadership, NetGalley transformed from a failed start-up to a profitable (25%), debt-free and growing B2B subscription business with 350+ customers, 350,000+ members and 4M+ pageviews monthly. * Mentored and energized a team of 15 remote employees in 4 countries.
* Expanded the business internationally. During my tenure, NetGalley built a thriving UK/Australia business, & launched in German and French.
* Identify, develop and manage 10-15 strategic partners, including resellers. * Find and relentlessly grow new business lines, such as direct and on-site advertising (25% new revenue growth) and products for authors.
NetGalleyDirector of Sales and Marketing
Jan. 2007 - Sep. 2011Worldwide* Prospected, developed, negotiated and closed long-term, complex subscription agreements with every major publisher in North America and the UK. * Closed subscription contracts with 200+ new clients over the course of 4 years. * Developed single-use pricing model for indie authors and publishers, as an additional revenue line. * Develop subscription-based pricing strategies and partner/re-seller strategies, including with book distributors, independent associations, and author co-ops.
VISTAIntl Marketing Manager
Jan. 1999 - Dec. 2004Develop and measure against a global marketing budget.
Develop and execute against global communications schedule.
Organize and facilitate event messaging, meetings and introductions for salespeople.
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