Martin Kirsberg

CFO, Controller @Selfdiagnostics

C-level ExecutiveCFOFinancial AnalystFinanceFinancial Planner

Over the past 15+ years, I have worked in local and regional controlling and sales organizations, serving as CFO, Head of Business Control, FP&A, and Finance Business Partner in Central and Eastern Europe and Asia Pacific. I have led teams both on-site and remotely for over a decade, working with standardized processes in shared services. From 2012 to 2021, I participated in three SAP rollout waves in Central Eastern Europe and the APAC and MEA regions. This involved introducing blueprints, managing local and central expectations, building relationships, and regularly following up on plans, resulting in successful implementations within the planned timeframe. These change projects translated into sales growth and added value for the company by allowing more focus on customers through standardized processes. In the FP&A domain, I was responsible for commercial excellence development and pricing (recommended end-user price, waterfall down to net price, conditions) in APAC&MEA. I understand the importance of effective commercial execution through the right offers, conditions, pricing, and the challenges of implementing this approach. For over 10 years, I have communicated and presented plans and results to senior management in the region and the group's C-suite leadership.

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Work Background

CFO

Selfdiagnostics Deutschland GmbHCFO

Apr. 2021Leipzig, Saxony, GermanyMedical Devices Innovation and Production company, commercializing dual-use PCR molecular pocket-size tests to help ease healthcare and biosecurity challenges.

Director of Commercial Excellence and Head of Sales Business Controlling APAC&MEA

ElectroluxDirector of Commercial Excellence and Head of Sales Business Controlling APAC&MEA

Apr. 2020 - Mar. 2021Singapore

Business Controller APAC & MEA

ElectroluxBusiness Controller APAC & MEA

Aug. 2019 - Apr. 2020Singapore

General Manager Adriatic Sales Division

ElectroluxGeneral Manager Adriatic Sales Division

Mar. 2015 - Sep. 2015Zagreb, Croatia

CFO Central and Eastern Europe

ElectroluxCFO Central and Eastern Europe

Apr. 2014 - Aug. 2019Warsaw, Mazowieckie, Poland

CFO East Europe North

ElectroluxCFO East Europe North

Apr. 2012 - Mar. 2014Warsaw, Mazowieckie, Poland

Regional Financial Controller Region East

ElectroluxRegional Financial Controller Region East

Sep. 2009 - Apr. 2012Vienna, Austria

Financial Controller Estonia

ElectroluxFinancial Controller Estonia

Apr. 2006 - Sep. 2009Tallinn, Harjumaa, Estonia

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