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Work Background
Idolem Hot Yoga StudiosMarketing Communication Manager - Idolem Verdun
Jul. 2024Montréal, Québec, Canada
AkufenDirectrice de comptes | Account Director
Mar. 2023 - Dec. 2024Montréal, Québec, Canada- Identify and frame opportunities to enhance service offerings for current agency clients
- Assist clients in annual strategic planning and lead internal teams by supervising the development and implementation of tactics aligned with the strategy.
- Deliver strategic insights to achieve ambitious business objectives in various industrial sectors.
- Support and implement campaign launches, employee advocacy campaigns, advising on corporate social responsibility programs, and website building projects.
Manage business development efforts:
- Draft responses to public tender processes (i.e. Hydro-Québec, Ville de Drummondville, Musée National des Beaux-Arts du Québec, Agence Régionale de Transport Métropolitain and Quartier des Spectacles)
- Organize and prepare pitch documents tailored towards the agency’s vision and team’s capacities. Client list (non-exhaustive)
Montreal Metropolitan Regional Transport Agency (ARTM), Danse Danse, Quebec Federation of Chambers of Commerce (FCCQ), Quadra. Managing Client-Services Teams:
- Coach employees in building strong client relationships
- Ensure efficiency of processes and design and implement processes, ensuring continuous improvement
- Orchestrate multiple all-staff training sessions on specific areas of expertise, such as best management practices, inclusive writing, career management and client management.
- Participate in the recruitment processes, conduct interviews, issue trimester performance evaluations
deliver performance improvement plans with SMART goals
Havas MontréalDirectrice de comptes | Account Director
May. 2022 - Jan. 2023Montréal, Québec, CanadaClient list (non-exhaustive):
Laurentian Bank, University of Montreal (CEPSUM), Telus Health, JAMP Pharma, Fromagerie BEL (Boursin and Babybel), and Les 3 Brasseurs (France and Canada). Pitch worked on and won: Les Trois Brasseurs (Québec and France) - Food and Beverage industry
Youville Haussmann ParkDirectrice de comptes | Account Director
Jan. 2022 - May. 2022Montréal, Québec, CanadaClient:
British American Tobacco, specifically for the Launch of the ZONIC Brand (Smoking Cessation Aid product)
qolabConseillère | Advisor
Mar. 2021 - Jan. 2022Montréal, Québec, CanadaClients: FIZZ, Vidéotron and BIXI. *NUMIX Award for the FIZZ Green Screen Activation
https://vimeo.com/652177285
DentsuBosDigital Account Supervisor
Mar. 2019 - Mar. 2020Montréal et TorontoOnboarding and supervision of production, creative and client-services teams to deliver integrated communications campaigns. Advising clients on the best solutions for managing a yearly creative digital advertising budget.
MAC Musée d'art contemporain de MontréalTechnicienne en communications
May. 2017 - May. 2018Région de Montréal, CanadaAs part of the marketing and communication department, my role was to assist the press relations, promotional and digital communication managers in all tasks relevant to the institution's programs, exhibitions and events. (Exhibitions worked on: Teresa Margolles, Olafur Eliasson, Leonard Cohen, Rafael Lozano-Hemmer, Taryn Simons)
Musée McCord MuseumAgent Marketing, Communication et Promotion
Mar. 2015 - Jun. 2016Région de Montréal, CanadaResponsible for delivering digital and print promotional campaigns for the Museum's exhibitions, programs and events, as well initiating the Membership program promotion.
Publicis GroupeAccount Executive - L'Oreal Canada
Mar. 2014 - Jan. 2015Région de Montréal, CanadaManaging Canadian 360-degrees adapt of the TV and radio spots, magazine, POS and digital campaigns for Garnier, Biotherm and Clarisonic.
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