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Work Background
SEVAWellness Manager
Apr. 2024 - Dec. 2024Dubai, United Arab EmiratesAs Wellness Manager and core team lead at SEVA, one of Dubai’s pioneering conscious community centers, I wore multiple hats to ensure the seamless integration of guest experience, wellness programming, and brand visibility. I led the center’s marketing and communications efforts, while also overseeing day-to-day operations, community engagement, and revenue-driving initiatives. Key Contributions:
Marketing Strategy & Execution: Developed and executed multi-channel marketing plans to promote events, workshops, and retreats, increasing attendance and engagement by [insert % if known]. Brand Identity & Storytelling: Refreshed brand voice and visual assets to align with SEVA’s evolving mission, ensuring consistency across digital platforms, print materials, and in-house experiences. Social Media & Content Creation: Managed content calendar, campaigns, and creative direction across Instagram and newsletters, growing organic following and boosting weekly engagement. Performance & Analytics: Tracked campaign performance using tools like Instagram Insights and Mailchimp, optimizing based on audience behavior and event success metrics. Community Growth: Built authentic relationships with facilitators, partners, and clients — fostering a vibrant wellness community and driving word-of-mouth growth. Program Development: Curated and managed a dynamic calendar of wellness offerings, aligning programs with audience needs and seasonality. Team & Operations Management: Led a diverse front-of-house and events team, ensuring smooth daily operations, customer satisfaction, and alignment across departments.
Kima SurfHotel Manager
Oct. 2022 - May. 2023Sri LankaAs the camp manager at Kima, I was responsible for managing daily operations and delivering an unforgettable guest experience in a vibrant, fast-paced surf camp environment. My role blended hospitality leadership with marketing support and team coordination, ensuring brand consistency, operational efficiency, and high guest satisfaction. Key Contributions:
Operations & Team Leadership: Supervised a multicultural team of 15+ across reception, kitchen, housekeeping, and surf instructors — maintaining high service standards while optimizing workflows and daily operations. Guest Experience & Community Culture: Curated weekly events, surf excursions, and community dinners, fostering a fun and welcoming atmosphere that elevated the guest experience and drove positive reviews and return bookings. Brand Alignment & Visual Merchandising: Ensured the guest journey aligned with Kima’s brand ethos — from signage and welcome materials to event themes and surf sessions. Local Marketing Support: Contributed to local outreach initiatives, social media content, and promotional partnerships to increase camp visibility and attract walk-ins and group bookings. Crisis Management & Problem Solving: Handled guest complaints, logistical issues, and staff needs swiftly and diplomatically, maintaining harmony and high satisfaction levels. This role shows your ability to thrive in dynamic environments, lead teams, and maintain the heartbeat of a brand in action.
Island Sisters Founder and Managing Partner
Mar. 2019 - Dec. 2023Weligama, Southern Province, Sri LankaAs the founder of Island Sisters, I built a wellness-focused hospitality concept from the ground up, combining mindful living, nourishing food, and a curated guest experience. From concept development to brand identity, marketing, and daily operations, I led the business with a clear purpose: to create a space for connection, creativity, and community. Key Contributions: Brand Creation & Identity: Developed Island Sisters’ brand from scratch, including visual identity, brand voice, and values, blending tropical aesthetics with soul-led storytelling. Marketing & Launch Strategy: Created and executed the pre-launch and launch campaigns across Instagram, email marketing, and local partnerships — achieving a successful first season with consistent bookings and strong word-of-mouth traction. Content Creation & Social Media: Curated and produced original content that highlighted the experience, lifestyle, and offerings, growing an engaged following organically and building brand loyalty. Partnerships & PR: Secured collaborations with local businesses, wellness practitioners, and influencers to amplify brand reach and create authentic community ties. Guest Experience & Community Building: Designed and hosted wellness events, pop-up dinners, and collaborations that enhanced guest experience and built a sense of belonging. Business Operations & Management: Oversaw all aspects of operations — hiring, training, procurement, budgeting, ensuring a seamless experience from back-of-house to guest-facing touchpoints.
InitiativeDigital Media Manager
Jan. 2015 - Jan. 2019Dubai, United Arab EmiratesAs Digital Media Manager at Initiative, I was responsible for developing and executing strategic media plans for diverse clients in the UAE market. My role focused on integrating digital marketing with broader brand strategies to drive engagement, awareness, and measurable results across digital platforms. Key Contributions:
Digital Strategy & Media Planning: Led the planning and execution of digital campaigns across search, display, social media, and programmatic platforms for key clients in retail, FMCG, and hospitality. Campaign Optimization & Performance Tracking: Utilized Google Analytics, Meta Ads Manager, and SEMrush to monitor and optimize campaign performance, driving measurable ROI and improving overall campaign efficiency. Audience Targeting & Segmentation: Developed detailed audience profiles and targeted digital strategies to ensure maximum reach and engagement for client campaigns. Cross-Functional Collaboration: Worked closely with creative, content, and client teams to ensure digital campaigns aligned with brand objectives, voice, and design aesthetics. Client Reporting & Insights: Provided clients with detailed performance reports, insights, and recommendations based on campaign analytics, contributing to the ongoing evolution of digital strategies. Paid Social & Search Management: Managed paid campaigns across Facebook, Instagram, and Google Ads, driving both brand awareness and direct conversions. Vendor & Budget Management: Oversaw media buying, negotiated vendor contracts, and ensured campaigns stayed within budget while maximizing media spend efficiency.
TransmedAccount executive
Mar. 2013 - Jan. 2015As an Account Executive at Transmed, one of the leading distributors in the MENA region, I managed relationships with top-tier FMCG clients, driving sales growth, executing trade marketing campaigns, and ensuring seamless communication between the brand and retailer networks. My role combined client management, market analysis, and sales strategy to consistently exceed targets and enhance brand visibility. Key Contributions:
Client Relationship Management: Built and maintained strong relationships with key accounts, ensuring the delivery of exceptional service and product visibility across multiple retail channels. Sales Strategy & Growth: Developed and implemented tailored sales strategies for FMCG products, resulting in increased product penetration and market share across key clients. Trade Marketing & Promotion: Collaborated with clients to plan and execute in-store promotional campaigns, product launches, and seasonal activations, aligning with brand objectives and retailer goals. Market Analysis & Reporting: Analyzed market trends, consumer behavior, and competitor activity to recommend strategic adjustments and maximize sales opportunities. Cross-Functional Collaboration: Coordinated with the marketing and logistics teams to ensure product availability, timely delivery, and alignment of sales efforts with broader marketing initiatives. Sales Targets & Performance Tracking: Consistently exceeded sales targets through proactive account management, creative sales strategies, and regular performance evaluations.
Cafe De PragueOperations Manager
Oct. 2009 - Oct. 2011During my university years, I took on the role of Operations Manager at De Prague, a popular hospitality venue in Beirut, where I was responsible for overseeing day-to-day operations, managing staff, and ensuring exceptional customer service. This role honed my leadership skills and deepened my understanding of the hospitality industry, setting the foundation for my future entrepreneurial and management endeavors. Key Contributions:
Operational Management: Supervised daily operations, including inventory control, staff management, customer service, and coordination of events, ensuring a smooth and efficient running of the venue. Team Leadership: Managed a team of 15+ front-line staff, providing training, performance feedback, and maintaining high levels of motivation and service excellence. Customer Experience: Delivered top-tier service by resolving customer issues, managing reservations, and ensuring that each guest had a memorable experience, resulting in positive word-of-mouth and repeat business. Event Coordination & Marketing: Worked alongside marketing teams to plan and execute in-house events, promotions, and seasonal campaigns, driving customer engagement and increasing venue traffic. Financial & Inventory Management: Monitored budgeting, cost control, and inventory processes, optimizing resources and minimizing waste while maintaining profitability. Problem Solving & Crisis Management: Addressed operational challenges quickly and efficiently, ensuring customer satisfaction and business continuity.
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