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Work Background
VSN GRPConsultant
Mar. 2019Greater Los Angeles AreaStrategic Marketing Partner & Business Development Leader to corporate business units, startup companies, sales teams, and C-level executives for branding strategies/marketing systems/change management. Marketing focus on offering custom solutions, brand management, and operational interventions to align and scale for driving business growth & revenue generation.
![Regional Director - [Physician] Practice Developement](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/6131c1d794dee4f59207d53d02d48c98ace70fbd4aa9aba57209a3893f099a8d/profile_search-105805_experience_logo.jpg){kind=logo}
Tenet HealthcareRegional Director - [Physician] Practice Developement
Mar. 2017 - Feb. 2019CaliforniaPromoted (from project manager) to lead new customer acquisitions and generate volume growth across 4 markets in Orange County, Desert/Palm Springs, Central Coast, and Central Valley. Region consisted of 200+ employee healthcare providers, 50+ office locations, 17 urgent care centers, 17 imaging centers, 32 ambulatory surgery centers, and 13 hospitals. Managed multimillion-dollar budget and teams of 15-20. Worked closely with CEO, Board of Directors, hospitals, physician networks, and strategic partners.❏ Merged branding of former competitors into the company and DBA, generating volume growth of 25% and doubling size of corporate footprint.❏ Enabled ~6,000 annual calls via multi-media marketing campaigns and operational improvements; converted ~14% to new customers, with ROI of ~200%.❏ Generated 10%+ increase in referrals by partnering with IT to enhance internal referral processes, educating employees, and launching strategic marketing campaigns to customers and referral sources.
Tenet HealthcareMarketing Specialist - Physician Practices
Aug. 2013 - Feb. 2017Dallas/Fort Worth AreaPromoted (from Marketing Coordinator) into managerial role to head the national marketing, advertising, and PR strategies for 2,500 physicians at 650+ locations in 23 markets across the country. From 2014 to 2016, managed a national team of 30+ and multimillion-dollar budget.❏ Achieving the buy-ins of C-Suite executives and A-teams, built, scaled, and utilized a centralized marketing operations system. Developed and executed the strategy, instituted quality controls, analyzed data, and kept system updated. The system generated volume growth, enabled management of online reputation and customization of websites, leveraged SEO and SEM, produced print collateral, and advanced community outreach. It enabled ads through digital display, email, outdoor, direct mail, radio, streaming sites, social media (Facebook, Google, Twitter, YouTube), newspapers, magazines, and TV.❏ Generated ~120K online appointments between 2014 and 2015, ~$16M in revenue.❏ Saved ~$300K annually, protected brand assets from copyright and trademark infringements, and fostered compliance in marketing campaign language by creating a Marketing Asset Management resource for 30+ brands and their distinctive networks of physicians. It served as a repository of logos, photos, videos, and marketing templates for 100+ nationwide employees and inspired adoption by other departments.❏ Maintained accuracy of physician profiles; promoted brands and physicians on Google, Yahoo, online directories, local directories, mobile sites, and social networks.❏ Increased seasonal customer volume by launching strategic marketing campaigns across print, digital, TV, radio, and community events in alignment with national health observance holidays.
Tenet HealthcareMarketing Coordinator
Aug. 2011 - Aug. 2013Dallas/Fort Worth AreaTracked an analyzed marketing efforts at 70+ Tenet hospitals.
University of PhoenixMarketing Analyst - Business Development
Jan. 2007 - Dec. 2010Dallas/Fort Worth AreaPromoted from Enrollment Counselor to drive lead generation by leveraging data analytics to develop and evaluate strategic marketing campaigns. Led initiatives that increased ROI, fostered compliance, and improved efficiency and transparency in operations. Trained sales staff in new procedures.
Abercrombie & Fitch Co.Store Manager
Aug. 2005 - Dec. 2006Dallas/Fort Worth AreaRan store systems, managed 100 employees, and lowered loss prevention scores in a store with annual revenue of $3M.
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