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Work Background
MindriftFreelance Content Editor
Mar. 2024● Review prompts and answers created by writers for the purpose of training AI. Content includes a diverse range of subjects, including formal science, natural science, humanities, medicine, and retail.
● Ensure that all prompts and responses are written in natural speech, formatted correctly, ensuring proper grammar, natural speech flow, and accuracy.
Ignite VisibilityContent Editor
Oct. 2022Remote● Freelance editor working with a large team of writers, covering a variety of materials, including web content pages, ecommerce pages, blog entries, social media posts, and more
● Responsible for ensuring all articles are optimized for grammar, spelling, clarity, and overall flow
Fit Small BusinessContent Editor - Finance
Jan. 2021 - Dec. 2022• Responsible for editing daily financial articles from team of subject matter expert writers, checking facts and editing for style, grammar, spelling, etc.
• Coached writers through regular Zoom meetings, reinforcing best practices and quality • Ensured that material was presented in the most reader-friendly manner (i.e., concision, page appearance, usability, whether for a 30-second or in-depth reader).
Express WritersQA Editor
Jan. 2021 - Dec. 2021• Content editor for a variety of formats, including blogs, web pages, product descriptions, and more
• Meticulous review of content, editing for factual accuracy, grammar, spelling, punctuation, filler content, SEO, keyword placement, metadata, and overall flow
• Recommendation of changes to writers and follow-up for revisions
• Rewrites of material as needed
Baum, Hedlund, Aristei & Goldman, PCWeb Content Editor
Jan. 2019 - Dec. 2020Greater Los Angeles Area• Controlled all aspects of website content for prestigious nationwide law firm
• Edited new material from team of writers (fact checking, style, grammar, spelling, etc.)
• Coordinated daily schedule, including scheduled posting of pages to firm’s site through WordPress
• Coordinated with attorneys to approve content prior to publishing
• Maintained database of approved, pending, and published content
BKA ContentWeb Content Writer
Jan. 2018 - Dec. 2019• Freelance writer for a host of websites and online retailers, creating SEO-friendly blog posts, product descriptions, and various other content as needed, with inclusion of keywords, HTML formatting and customization based on the individual needs of each client
DexYP (YP.com acquired by Dex, June 2017)Senior Search Fullfillment Specialist
Jan. 2015 - Dec. 2018Glendale, CA
● Created custom landing pages for small businesses as part of the ypSearch program, adhering to SEM/SEO best practices, using targeted keywords on Google, Bing and YP Performance Marketplace to drive qualified traffic to, and increase revenue for advertisers. ● Work on high-value accounts for advertiser with $1500 - $5000 monthly spend.
● Assist manager with assignment of work to other fulfillment specialists on team.
● Advise software developers on changes to proprietary software tools used to create landing pages.
Yahoo! Search MarketingTraffic Quality Senior Analyst, Monitoring and Optimization Team
Aug. 2013 - Nov. 2013Burbank, CA• Authored best practice and workflow documentation for Monitoring and Optimization team processes.
• Generated weekly dashboard and monthly scorecard reporting.
• Guided publishers to insure that their affiliate’s web pages adhered to Yahoo!’s policies and guidelines through the Syndicated Partner Approval process, certifying several hundred web sites per week.
• Oversaw weekly click fraud adjustments from Yahoo!/Bing Alliance.
o Insured that credits to affected advertisers and debits to offending publishers were processed through Yahoo! Finance. o Reported credits and debits to the Advertiser and Publisher sales teams.
o Created and sent notices of upcoming adjustments to executive officers and regional stakeholders for approval of credits and debits ranging from $250,000 to $1,000,000 weekly.
• Point person for ad hoc projects related to the adjustment process.
Yahoo! Search MarketingAdvertiser and Publisher Support
Aug. 2011 - Aug. 2013Burbank, CA• Created and maintained an extensive twiki, containing accumulated information in the form of FAQs and detailed knowledge articles.
• Maintained Traffic Quality weekly credit adjustment process.
• Created an ongoing database of adjustment reports.
• Presented information about policies and tools to the Sales and Publisher teams.
• Guided account managers in communicating to publishers and advertisers regarding adjustments to their accounts.
Yahoo! Search MarketingContent Match Partner Liaison and Lead Editor
Jul. 2004 - Aug. 2011Burbank, CA• Optimized Content Match display ads and premium keywords. Assigned work to editors, and assured timely delivery to the Partner Team.
• Worked closely with the YSM Partner Team to implement use of display ads across Partner sites. Insured quality of advertiser's listings based on the specific content of partner pages.
• Oversaw YPNO (Yahoo! Publisher Network Online), a network of smaller partners. Day-to-day activities included: o monitoring top websites for guideline compliance
o communicating with non-complying partners o partner terminations
• Screened and monitored Yahoo! partner websites for guideline compliance and overall quality. Uploaded data and distributed work to team of analysts.
• Consulted with Microsoft on policy and guidelines escalations associated with the Microsoft/Yahoo! advertising alliance.
Overture Services, Inc.Development Editor
Jan. 2001 - Dec. 2004Pasadena, CA• Created eye-catching ad copy to attract new advertisers, as well as new content for advertiser’s campaigns.
• Insured the inclusion of advertisements based on the specific content of partner Web pages, using targeted, relevant keywords. • Edited advertiser-submitted ad copy, applying Overture’s editorial guidelines to insure relevance, proper grammar, spelling, overall consistency and quality. • Member of the Content Services Advisory Panel, a weekly forum designed to:
-communicate the concerns of the editorial department
-suggest ways to implement changes to allow the department to function more efficiently. • Member of the Editorial Focus Group Tools Team, which dealt specifically with suggesting improvements to software used by editors. • Instructed new hires in shadowing sessions.
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