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Work Background
CampaignalyticsDirector of Analytics
Mar. 2024Fort Collins, Colorado, United StatesLead the analytics team to discover trends, match up donors and measure the effectiveness of campaigns for candidates, districts and committees.
• Create dashboards for insights combining voter behavior with census and social determinants of health data.
• Contributed to the expansion of votes for a specific campaign by 45% over previous cycle.
• Created targeted data based voter marketing.
• Identified precincts to flip. (Awaiting state precinct results to determine targetted percentage achieved.)
• Determined party bias of unaffiliated voters to include in campaigns where interests matched.
SharecareManager, Marketing Science
Dec. 2022 - Dec. 2024Responsible for tracking and evaluating the full lifecycle of marketing activities for cross-functional teams for Sharecare on both a corporate and product level. • Identify and optimize effectiveness and impact of marketing initiatives with tracking and analysis
• Work with corporate cross-functional marketing teams to gather customer and market insights to
inform outreach strategies, increase customer conversions, and generate more qualified leads
• Build out dashboards, automate reporting tools and manage partner relationships, where applicable
• Collaborate with senior executives on creating divisional reporting and analytics
• Spearheaded Power BI training group and contributed to Sigma and Qlik transitions to Power BI
• Ensure all tracking is integrated properly within Sharecare’s apps and tools by working closely with
data, tech, and product teams
• Synthesize complex data into strategic insights to propel marketing and business efforts
• Integrate diverse data streams to create new business metrics
SharecareSenior Business Analyst
Oct. 2021 - Dec. 2022Responsible for all business analytics for Behavioral Health division. Provided dashboard tracking revenue,
app engagement, marketing analytics, budget and stratification across apps and subscription length.
• Evaluated and enhanced the efficiency and outcomes of marketing campaigns through comprehensive tracking and analysis.
• Automated reporting, resulting in daily reporting instead of weekly reporting
• Created cross-functional teams to optimize marketing reach
• Developed customer journey reporting for apps
Patterson Companies, Inc.Marketing Analyst
Jun. 2018 - Nov. 2021Greeley, ColoradoResponsible for market analysis, identification of market opportunities and forecasting for multiple brands
across two channels with annual sales of over $160 million and over 3,600 SKUs
• Analyzed market data and initiated opportunities to gain market share in multiple channels
• Utilized Microsoft Power BI to communicate data insights to decision makers
• Monitored and tracked competitor products, pricing, promotions and marketing activities
• Analyzed impact and ROI of promotions and free goods
• Created product forecast reports with projection for purchasing and inventory optimization
Prosperous Peacock ProductionsBUSINESS & MARKETING ANALYST, CONSULTANT
Jun. 2014 - Jun. 2018MultipleResponsible for supporting small and medium sized businesses in marketing, office management,
bookkeeping, and human resources.
• Created and implemented marketing plans for start-ups and franchises
• Analyzed ROI, CTR, CPA on marketing campaigns
• Provided company efficiency and profitability analysis
Colorado Logos IncOFFICE MANAGER
Feb. 2011 - May. 2014Lakewood, COResponsible for managing capital expenditures, project management of installations, administration and
hiring. Duties included financial reporting, contract renewals and compliance with corporate initiatives.
• Participated in the preparation of Department of Transportation RFPs for state highway advertising
programs for Montana, Colorado and Iowa
• Managed Colorado database and enhancements
• Supervised purchasing and scheduling of installations statewide among multiple vendors and Colorado
Department of Transportation
• Produced quarterly and annual reporting in compliance with the state of Colorado requirements
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