HARDCORE JeansLicensing Director
Jan. 1996 - Dec. 1999LondonLed MBO of the internationally registered trademark licensing company that controlled the HARDCORE Jeanswear brand.
Developed trade mark licensing agreements in the Far East (Hong Kong), Europe (UK, Ireland & other EU countries) and the United States.
Products licensed - Jeanswear & other apparel, Footwear, Leather Accessories, other accessories
Successfully signed agreement with LVMH's super brand 'Dior' based on their usage of the sub-brand Hardcore Dior designed by John Gallinao.
Project Managed HARDCORE's 100 sq m exhibition presence at Earls Court in London and Köln Messe in Germany.