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Work Background
Teacher - Measurement & Analytics for PR
Algonquin College of Applied Arts and TechnologyTeacher - Measurement & Analytics for PR
Sep. 2022 - Oct. 2022
Principal Consultant
Prospectus AssociatesPrincipal Consultant
Apr. 2021 - Nov. 2022
Instructor - Social Media Advertising
Telfer School of Management at the University of OttawaInstructor - Social Media Advertising
Apr. 2020 - Jul. 2021Ottawa, Ontario, Canada
Digital Marketing Training
SamHartley.coDigital Marketing Training
Jan. 2020Professionally training communications and marketing professionals to conduct audits, implement ads, and optimize digital marketing strategies to achieve their organization’s objectives.
Teacher - Social Media
Algonquin College of Applied Arts and TechnologyTeacher - Social Media
Sep. 2018 - May. 2019Ottawa, Canada Area
Senior Consultant
Prospectus AssociatesSenior Consultant
Jan. 2017 - Apr. 2021Established the agency's digital marketing practice to support government relations and public affairs.
Marketing Consultant & Campaign Strategist
SamHartley.coMarketing Consultant & Campaign Strategist
Jan. 2015Ottawa, Canada AreaFull-service digital advocacy campaign strategy and implementation. Bring over a decade of experience in public affairs marketing to your campaign. Samantha's deep understanding of the public and political arena has helped crown corporations, private, non-profit, professional, and industry associations identify and replace under-performing marketing activities with tactics proven to reach advocates and decision makers where they spend time online. GET IN TOUCH: → Contact Samantha to see if her expertise aligns with your needs Book a call: https://bit.ly/3dmuY4W Email: samantha@samhartley.co
Social Media Marketing Manager
Export Development CanadaSocial Media Marketing Manager
Feb. 2014 - Dec. 2014Ottawa, Ontario, Canada
Board Member & VP, Professional Development
IABC OttawaBoard Member & VP, Professional Development
Jul. 2013 - Jul. 2014
Marketing and Social Media Manager
The Conference Board of CanadaMarketing and Social Media Manager
Sep. 2012 - Aug. 2013
Board Member
Big Brothers Big Sisters OttawaBoard Member
Jun. 2012 - Jun. 2013Ottawa, Canada Area
Lead Organizer
Girl Geek Dinners OttawaLead Organizer
Mar. 2011 - May. 2016

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Campaign Strategy & Execution
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Marketing Solutions for Growth
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