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Work Background
It Works! GlobalUX / UI Designer
Sep. 2023Bradenton, Florida, United StatesCollaborated with a team of 2 designers employing agile methodologies to assess product viability within the market and harmonize business objectives with user requirements. Lead a comprehensive research plan for our new checkout system, resulting in a substantial increase in valuable user data, enabling us to accurately identify and address user frustrations.
Vessel Wellness & SkinCareUX Designer
Jul. 2023 - Sep. 2023United StatesWeb project encompassing the complete design and development of a responsive website, employing an agile methodology to ensure iterative improvements. Additionally, orchestrated and led a comprehensive research plan that meticulously extracted both qualitative and quantitative data, informing key decision-making processes throughout the project's lifecycle.
Postal Petals UX/UI Designer
Mar. 2023 - Jun. 2023United StatesRedesigned E-commerce website increasing on site conversations by 40% within the first month of launch. Decreased Cart Abandonment rate by 30% within first 3 months of launch. Lead UI Design and ensured a new style guide was implemented and followed decreasing users confusion by 70%.
General AssemblyUser Experience Immersive
Nov. 2022 - Mar. 2023SeatGeek Mobile Application, February 2023
- Lead the UX Research of a mobile app redesign of SeatGeek’s app integration to increase mobile app integration within the app.
-Conducted User interviews, Surveys, Card Sorting, and Comparative and Competitive analysis to define problems and solutions for the common Seat Geek user.
- Integrated user research findings to tailor the UI, feature mobile app integration offerings, and information architecture to the user personas. - Conducted 7 interviews with Seat Geek Users to better understand their needs for a ticket buying experience.
- Constructed two users flows for each persona that represented common avenues being taken on the mobile app.
- Collaborated with three partner designers to complete the project. Maintained direct communication to ensure that the project was successful and remained open to growth mindset and constant feedback. Anima Mundi eCommerce Website, December 2022
- Conducted in-depth research methods including task analysis, comparative & competitive analysis, user interviews, surveys, and card sorting to explore and understand current user experiences and needs.
- lead 8 user interviews to define the users problem and solutions that also align with Anima Mundi's business goals.
- Construct journey maps and user flows for 2 key tasks to pinpoint high instances of user error in the checkout process creating product abandonment. -Construct journey maps and user flows for 2 key tasks to pinpoint high instances of user error in the navigational system.
- Sketched wireframes and got feedback from fellow designers before moving to user testing.
- Developed high-fidelity Figma prototypes and conducted user tests on 4 specific tasks with defined users.
-Reiterated UX and UI to after user testing results to improve the the solutions and user experience.
Diving DeeperUX Designer
Sep. 2021 - Jun. 2022-Conducted in-depth research methods including comparative and competitive analysis, surveys, user interviews, card sorting, and a heuristic evaluation to better understand product and users needs.
- lead 12 user interviews to construct persona’s and define the problem as it relates to business needs.
- Construct journey maps and user flows for 5 key tasks to pinpoint high instances of user error in order to mitigate risk and lower cart abandonment.
- Explored solutions by sketching and wireframing to weigh all design possibilities before confirming final direction.
-Worked with 2 other designers on reiterating wireframes before developing a high-fidelity prototype.
- Developed high-fidelity Figma prototypes and conducted user tests on 4 specific tasks with defined users.
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