Liubov Zhenina

Co-Founder & Director @RTA Digital Agency

EducationCopywritingPartnerPartnerships ManagerMarketing DirectorMarketing📝 Influencer or BloggerC-level ExecutiveSales & BizDevCEOAdvisorCustomer ServiceConsultingCMOBusiness OwnerCBDO

RTA is a group of companies, with its flagship digital agency, rta-moscow.com, specializing in managing marketing investments. The primary target clients are B2C sector companies with an annual turnover exceeding 5 billion rubles. RTA focuses on addressing key client challenges, such as revenue growth and brand recognition. Professional Achievements: * First 5 Years: Established and developed the production department within the company, specializing in media and performance advertising, contributing to over 65% of the agency's margin. * Next 2 Years: Built the commercial department, achieving a win rate of 45%. * Last 3 Years: Managed the flagship agency and the overall group of companies. Key Responsibilities: * Strategic planning * Government relations (GR) * Recruitment and onboarding of top management * Development of new products and B2B marketing for the agency * Increasing the margin percentage across the agency's product lines RTA 2024 Performance Highlights: * Revenue: 2.8 billion rubles * NPS: 8.5, with a Response Rate of 92% * eNPS: 75 * Acquired 15 new clients * Employed 85 full-time staff Industry Recognition: * Ranked as the 3rd national player among advertising agencies in the Adindex rating. * Awarded 3rd place in the Forbes employer ranking. * Received 90 targeted briefs (with budgets starting from 50 million rubles) over the year.

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Work Background

Managing Partner

RTA | Real Time AgencyManaging Partner

Commercial Director and Partner

RTA | Real Time AgencyCommercial Director and Partner

Oct. 2017 - Oct. 2020Moscow, RussiaMain objective: to increase turnover through contracts with new target companies. Results: 200 marketing directors in a notebook Fulfillment of the sales plan Created a significant result in the company's turnover from scratch Controlled Win Rate Sales strategy, building a sales department

Lecturer

NetologyLecturer

Jan. 2014 - Dec. 2015Moscowhttp://netology.ru/prepodavateli/68900-lyubov-cvetukhina

Head of Performance Marketing

RTA | Real Time AgencyHead of Performance Marketing

Oct. 2012 - Oct. 2017RussiaMetrics influenced by: - revenue - gross margin -% FOT to gross margin In management: - 17 people - buying conditions - products for customers - renewal and winning of contracts (product influence)

Senior Manager of Internet Marketing Department

Registratura.ruSenior Manager of Internet Marketing Department

Jul. 2010 - Sep. 2012Moscow

HR manager

MechelHR manager

Jun. 2007 - Sep. 2008Moscow

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