RTA is a group of companies, with its flagship digital agency, rta-moscow.com, specializing in managing marketing investments. The primary target clients are B2C sector companies with an annual turnover exceeding 5 billion rubles. RTA focuses on addressing key client challenges, such as revenue growth and brand recognition.
Professional Achievements:
* First 5 Years: Established and developed the production department within the company, specializing in media and performance advertising, contributing to over 65% of the agency's margin.
* Next 2 Years: Built the commercial department, achieving a win rate of 45%.
* Last 3 Years: Managed the flagship agency and the overall group of companies.
Key Responsibilities:
* Strategic planning
* Government relations (GR)
* Recruitment and onboarding of top management
* Development of new products and B2B marketing for the agency
* Increasing the margin percentage across the agency's product lines
RTA 2024 Performance Highlights:
* Revenue: 2.8 billion rubles
* NPS: 8.5, with a Response Rate of 92%
* eNPS: 75
* Acquired 15 new clients
* Employed 85 full-time staff
Industry Recognition:
* Ranked as the 3rd national player among advertising agencies in the Adindex rating.
* Awarded 3rd place in the Forbes employer ranking.
* Received 90 targeted briefs (with budgets starting from 50 million rubles) over the year.More...