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Work Background
LRMGAcademic Product Development Lead (Digital Learning)
Mar. 2025 - Jul. 2025City of Cape Town, Western Cape, South Africa• Product Strategy & Lifecycle Management
- Lead the full product lifecycle, including market research, competitor analysis, planning, and positioning.
- Identify new product opportunities and enhance existing academic offerings.
- Develop and maintain academic product roadmaps with clear priorities, timelines, and resource planning.
- Translate strategy into detailed product requirements for prototyping and development.
- Define and track key product metrics to measure success and drive continuous improvement.
- Stay updated on industry trends and emerging technologies to inform product decisions. • Stakeholder Collaboration & Engagement
- Build and lead a high-performing team (instructional designers, quality assurers, project coordinators, and data analysts) with a focus on collaboration, innovation, and customer needs.
- Work with faculty, industry experts, and internal teams to ensure effective curriculum design, product development, and successful launches.
- Align academic products with university partner requirements and approval processes, ensuring they address corporate learning needs. • Quality Assurance & Compliance
- Ensure all academic products meet regulatory and accreditation standards.
- Conduct regular content reviews to maintain academic rigor and market relevance. • Technology & Learning Innovation
- Integrate emerging learning technologies to enhance user experience.
- Drive AI, technology, and data analytics adoption in product design and development.
LRMGExecutive Head: Product Development (Talent Development)
Jun. 2024 - Feb. 2025City of Cape Town, Western Cape, South AfricaAs the Executive Head of Product Development, I played a strategic role in guiding and overseeing the Talent Development product and partner portfolio. • Managed the creation, launch, and ongoing maintenance of university-certified digital courses.
• Led, coached and mentored product development and portfolio management team (Instructional designer and Quality Assurer, Project Coordinator, Data Analyst and Portfolio managers).
• Promoted a work environment that encourages innovation, accountability, and alignment with academic partners.
• Ensured product development and launch activities are coordinated across design, delivery, marketing, business development, and academic teams.
• Utilised Data & Feedback for Improvement, leveraging analytics and user feedback to refine course offerings and enhance learning outcomes.
• Ensured course development met regulatory compliance requirements and adhered to university and industry quality benchmarks.
• Acted as the bridge between internal teams and academic stakeholders to foster seamless collaboration.
LRMGProduct Strategist and Innovator
Mar. 2024 - Jun. 2024City of Cape Town, Western Cape, South AfricaLRMG streamlined its business operations, consolidating DigitalCampus along with other business units into a division focused on Talent Development solutions. With this change, I am excited to be focusing my efforts on the product development portfolio for LRMG Talent Development. I remain committed to the growth of the DigitalCampus portfolio and partnerships while having the opportunity to contribute to a broader innovative product and solution design strategy and cause. Most of my time is spent on the first 2 stages of the product development process, namely the discovery and build stages, but I continue to keep my fingers on the pulse, supporting the launch and maintenance stages where LRMG's talented sales, marketing and implementation igniters take the lead.
LRMGDigitalCampus - Head of Content, Innovation and Strategic Partnerships
Apr. 2023 - May. 2024City of Cape Town, Western Cape, South AfricaIn this role, I continued to lead the ideation, design, and development of innovative digital learning content in a variety of forms and played a key role in the growth and management of our valued institutional partnerships.
LRMGDigitalCampus - Head of Product Development
Mar. 2020 - Mar. 2023City of Cape Town, Western Cape, South AfricaDigitalCampus partners with Higher Education Providers and Thought Leaders to design, deliver and support a digital tertiary education experience for working professionals, no matter where they are based. I was responsible for championing innovation at a product and user experience level and overseeing each digital learning experience design and development project (short courses and microlearning projects) from proposal through to project close at handover to sales and marketing, and operations. My duties included team leadership and coaching, stakeholder engagement (internal and external), research, communications, and continuous improvement and innovation. I was part of the DigitalCampus Manco and reported directly to the Managing Executive. Prior to taking on this role, I held the role of Executive Consultant I was responsible for project integration, improvement and reporting to ensure the value and impact of projects was identified and showcased. • Digital Learning Experience Design (Research, Analysis and Blueprinting, Storyboarding, Digital Development, and Assessment Design). • Manage new course development and course maintenance projects from project initiation to project close, ensuring project stakeholders deliver according to the project requirements. • Crafting of bespoke and innovative blended and digital learning solutions to address the requirements of organisational skills development plans. • Development and presentation of corporate reporting to highlight the impact reports and strategic management presentations. • LRMG Internal Coach (Strategic and Deliberate Practice shared social learning circles).
LRMGDigitalCampus - Executive Consultant
Apr. 2019 - Feb. 2020City of Cape Town, Western Cape, South AfricaAs Executive Consultant, I was accountable for aligning and tailoring internal processes to ensure the learning solutions crafted and delivered achieve their intended benefits and more. In this role, I built on my existing skillsets to identify and showcase the benefits (both anticipated and unanticipated) realised along the journey for both individuals and organisations. I worked closely with both Sales and Learning Journey Teams to develop and drive innovative account strategies focused on delivering long-term value for our clients. My strengths were instrumental in the development of informative dashboards and reports highlighting the results of and return on learning within specific client projects.
LRMGSales Optimisation Project Implementation Lead
Mar. 2018 - Mar. 2019Cape TownHaving refined our own sales processes, LRMG took this expertise to market as a commercial offering. As a member of the start-up team, I participated in the design, development, and operationalisation of the business unit. I reported initially to the CEO and then to the unit Managing Executive, taking responsibility for the implementation of projects, facilitating sales process improvement, sales skills workshops and designing project deliverables. • Managed the implementation of optimisation projects (process improvement and skills development related) to assist organisations in improving their sales performance.
• Designed solution blueprints which served as toolkits to assist the team in ensuring success across multiple projects.
• Facilitated sales process improvement workshops and sales skills workshops.
• Analysed and reported on organisational sales maturity based on the LRMG Sales Maturity Assessment.
LRMGExecutive Consultant
Sep. 2015 - Feb. 2018Cape Town Area, South AfricaI crafted and implemented integrated learning and performance improvement solutions in order to enable greater individual and organisational capability. • Managed complex blended learning projects from solution crafting through to the implementation and optimisation and reporting.
• Aligned learning solutions to organisational frameworks and strategic priorities.
• Planned, managed and delivered professional consulting services including strategy formulation, facilitation, promotional campaigns and research.
• Designed and continuously improved learning project integration processes, frameworks, templates and toolkits.
• Provided thought leadership and coaching to team members and clients. Highlights:
• Designed, developed and implemented blended leadership development program for client in professional services sector across 3 levels: executive development, senior management and high potentials.
• Grew account portfolio from R3 million to R5.6 million per year, which included a global project which spanned 3 years. • Championed change project for the business unit as part of an organisational-wide sales culture change. Reviewed, aligned and redesigned processes to improve scoping, designing and measuring learning projects. • Designed learning journey and project managed the implementation of the online learning component of corporate • Created 4-step learning and development strategy cookbook.
• Completed TRI Coaching Program Levels 1 – 3 • Nominated for Rising Star Awards and qualified as a finalist in the Business Services Sector
LRMGSenior Learning Consultant
Mar. 2011 - Aug. 2015Cape TownThe LR Management Group is a Performance Agency, meaning we align people and environments to optimal performance through a variety of performance-enhancing solutions. As Senior Learning Consultant, I am responsible for the delivery of professional services relating to the design, initiation, implementation and evaluation of on-demand learning strategies and solutions. I was appointed to the role of Senior Learning Consultant in January 2012 after business restructuring. The role, clearly suited to my strengths and abilities, enables me to contribute to the success of both internal and client on-demand and blended learning projects. My role includes solution crafting, product alignment, strategic learning consulting, and the project management and support of on-demand learning solutions. During 2014, I had the privilege of scaling a local implementation for 240 people to a global rollout reaching over 4750 people. This same client has won two awards for their e-learning projects and was invited to present their case study at a global e-learning conference in 2014. I have also led and contributed to several internal learning projects for LRMG, including the development of a Learning & Development Strategy Cookbook, LMS optimisation project and user communications campaigns. My ability to actively establish, maintain and strengthen internal and external relationships based on trust has been indispensable to the growth and sustainability of my client portfolio. I am currently responsible for approximately 20 on-demand learning projects, ranging from trainee capacity building in the financial services industry to leadership development in the health and fitness industry in South Africa.
LRMGBusiness Development Executive
Jun. 2010 - Feb. 2011Cape TownI joined LRMG in 2010, shortly after completing my MBA research paper, as a Business Development Executive. Two things attracted me to LRMG: the clear role the values played in the organisation, as well as the focus on technology-enabled learning. I was responsible for reestablishing a local representation in the Western Cape. During my first 2 years with LRMG, I focused on building relationships with the existing client base and identifying opportunities for the delivery of learning solutions, both facilitated and e-learning, and the supporting technology. New projects included the design and delivery of a Leadership Development Program for a public institution based in the Western Cape and the implementation of a learning management system for an investment management firm.
Educor HoldingsKey Account Manager (ICG Corporate)
Sep. 2009 - May. 2010Cape TownI was recommended for the role of Key Account Manager for ICG by my former Damelin manager. I took on the role of connector and anchor for the ICG Corporate team during a time of uncertainty and change within both the business unit and the organisation. • Refined and actioned the market diversification strategy for ICG Corporate, promoting short professional effectiveness workshops to clients along with the School of Insurance offering.
• Provided input into the product development rollout and managed the delivery of learning solutions to corporate clients.
• Learnt the value of agility and communication during a time of radical organisational change.
Quorum Consulting (A division of Argo)Executive Development Consultant / Division Head
Jul. 2008 - Sep. 2009Cape Town Area, South AfricaMy role was one of crafting bespoke learning solutions for corporate clients that drew from the library of world-class content available from our global partners. Part account and relationship management, part learning strategist due to the role being restructured from Business Development Consultant to Senior Learning Consultant, I worked with account stakeholders to craft and align solutions to organisational frameworks and strategic priorities, formulate strategies for adoption, craft communications and campaigns, and measure and report on the impact of the solutions. My promotion to Executive Consultant expanded my duties to include more consulting work, as well as team management and coaching. I reported to the Head of Operations with a dotted line to the Managing Executive of the Business Unit and was responsible for the coastal accounts and one international account. • Account management of corporate customer accounts, leading to renewal and uplift in customer contracts.
• Design of bespoke learning programmes to meet specific organisational learning needs, including leadership development, work readiness and personal and professional development. • Programme management of all implemented solutions. • Provided consulting services to customers where additional capacity and capability were required, including strategy formulation, facilitation, promotional campaigns, and research.
• Provided thought leadership, developed tools and templates and coached team members.
EducorSales Manager (Damelin Cape Town)
Mar. 2006 - Feb. 2008Cape Town Area, South AfricaI was approached by my former colleague to return and showed up every day to help make memorable personal learning journeys possible for full-time, part-time and corporate learners. I was always willing to engage with students and parents/guardians in order to ensure they got the most from their time on Campus. • I had the privilege of leading a passionate ‘sales’ team incorporating student advisors, corporate sales consultants, school marketers and administrators. Four of these team members were recognised at the 2007 Sales Conference, either winning or being named as finalists across 3 of the award categories. • I was proud to receive the award for the Most Improved Sales Manager at the Sales Conference, along with being a finalist in the Top Sales Manager category.
• This role provided the opportunity I sought to develop my skills to become a better people manager.
ICG Corporate (Educor)Telesales Team Manager/Learning Consultant
Jun. 2005 - Feb. 2006
DamelinCorporate Learning Consultant
Aug. 2004 - May. 2005Cape TownI joined the ICG Corporate team at an exciting time in their life cycle and applied my previous experience, my growth mindset and my agility to contribute in multiple ways to this evolving business unit. • Developed and implemented processes for a newly formed sales team
• Recruited and trained new staff members on products and legislative drivers impacting the insurance industry
• Worked closely with the CEO and Sales and Marketing Manager in preparing and executing marketing and promotional campaigns and collateral for the unit.
• Secured FAIS training contract with a leading financial services organisation Each day I engaged with multiple stakeholders from learners to sponsors and faculty members to shape and improve their Campus and learning experiences. • Planned and implemented corporate training workshops.
• Assisted in management of the Damelin satellite campus in Milnerton while continuing the role of Corporate Consultant.
Primi Piatti Franchising GroupMarketing & Promotions
Jul. 2003 - Jul. 2004Cape Town Area, South AfricaI worked hard to professionalise the role of marketing and promotions for the group, bringing my previous experience, business acumen, relationship skills and creativity to the role. • Managed the execution of the national marketing and promotional activities for the group
• Events and projects coordinated included a Golf Day, various Live@Primi music events, including a national tour, WC/Stormers Rugby Sponsorship, and the creation of the internal PrimiWorld magazine.
DamelinSchools Marketer/Student Advisor
Oct. 2002 - May. 2003Cape Town Area, South AfricaEach day, I engaged with prospective full-time and part-time learners to give them the very best career and study advice I could. • Set up and attended career and study presentations and expos.
• Facilitated career assessments and used these assessment results along with interviews to guide individual study choices
Thomas InternationalMarketing and Training Consultant
Sep. 1999 - Sep. 2002Cape Town Area, South AfricaWith working experience under my belt, I was successful in my next job application with Thomas International. The provider of people assessments designed to empower business leaders to transform the performance of their teams and individuals was my break into the field that I had studied. Working with the PPA and TST assessment was eye-opening, teaching me so much about both my and others’ behavior in the workplace. This is also where I got my first shot at delivering a training programme. I also used my creative talents to design promotional campaigns for the local market. • Advised corporate stakeholders on the use of Thomas International assessment tools (PPA and TST) for effective talent management and development.
• Conducted PPA and TST Assessments to enable improved decision making.
• Facilitated training for corporate administrators utilising the tools within the workplace to ensure they were competent in the administration thereof.
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