Andreea Mahalean-Bogariu - UX/UI Designer,

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FreelanceUX/UI Designer

Nov. 2024Cluj-Napoca, Cluj, Romania

METRO.digitalUX/UI Designer

Apr. 2022 - Nov. 2024Cluj-Napoca, Cluj, Romania1. User Research - Conduct in-depth user research to understand behaviours, needs, and pain points through interviews, surveys, and usability studies. - Analyze data to inform design decisions and prioritize user-centered design improvements. - Gather insights on Customer Satisfaction (CSAT) to identify pain points and areas for enhancement. 2. Stakeholder Collaboration and Workshops - Facilitate workshops with stakeholders to align on project goals, user experience objectives, and business priorities. - Present research findings, design concepts, and analytics insights (including Google Analytics data) to ensure alignment. - Work closely with cross-functional teams (product, engineering) to integrate feedback and ideas throughout the design process. 3. Wireframing and Prototyping - Translate research insights and business requirements into wireframes, storyboards, and low-fidelity mockups. - Develop interactive prototypes that demonstrate user flows, interactions, and the overall functionality of the design. 4. User Testing and Iteration - Conduct usability testing to validate design concepts, uncover user pain points, and gather feedback. - Use CSAT scores and Google Analytics data to measure user engagement, identify drop-off points, and inform design adjustments. - Iterate on designs based on test results, ensuring the final product aligns with user expectations and business goals. 5. Data-Driven Design Optimization - Use Google Analytics to track user behaviour, conversions, and engagement on live products. - Analyze CSAT data to monitor user satisfaction and identify areas for continuous improvement. - Apply data insights to refine designs, optimizing for better user experience and improved CSAT scores.

METRO.digitalHR Business Partner

Dec. 2020 - Apr. 2022Cluj-Napoca, Cluj, Romania1. Onboarding Program Development and Execution - Lead the design and end-to-end implementation of a comprehensive Onboarding program, integrating orientation, training, and structured employee journeys to foster early engagement and set up new hires for long-term success. - Ensure a seamless and intuitive onboarding experience through usability testing and program pilot releases, gathering feedback for continuous improvement. - Consistently refine the program to align with evolving business needs, employee expectations, and best practices in onboarding. 2. Internship Program Management - Design and oversee an impactful internship program, covering recruitment, onboarding, mentorship, and project assignments, to provide interns with meaningful work experiences. - Manage intern development through structured feedback, learning opportunities, and regular check-ins, ensuring a smooth transition from internship to potential full-time roles. 3. Retention, Coaching, and Talent Development - Provide coaching for employees at all levels, from individual contributors to senior managers, fostering personal growth, leadership development, and continuous learning. - Develop and implement strategies for employee engagement and retention, including employee journeys and talent development initiatives aligned with company objectives. - Collaborate with stakeholders to align talent strategies with business goals, addressing team-specific needs and promoting a positive, growth-oriented work environment. 4. Data Gathering and Analysis for Strategic HR Improvements - Regularly assess metrics from onboarding, training, and coaching sessions, using these insights to identify areas for improvement, track trends, and enhance overall program impact. - Collaborate with cross-functional teams to integrate data-driven decisions into HR strategy, ensuring alignment with business objectives and promoting a culture of continuous learning and growth.

METRO SYSTEMS RomaniaHR Consultant & Talent Acquisition Partner

Oct. 2018 - Dec. 2020Cluj County, RomaniaAs an HR Consultant and Talent Acquisition Partner, I played a key role in growing the Cluj office from a small team of 6 people to a team of 50, helping to shape the company’s foundation and culture. My responsibilities were focused on the full spectrum of HR and Talent Acquisition, including sourcing and recruiting top talent, conducting interviews, and managing the end-to-end hiring process from offer negotiations to contract signing. I also led the design and execution of an engaging onboarding experience, ensuring new hires felt welcomed, integrated, and set up for success. In addition, I organized local events, networking opportunities, and participated in relevant conferences to boost our employer brand within the community and attract prospective candidates. Beyond recruitment, I provided ongoing coaching and support, led team-building activities, and fostered a positive work environment, promoting collaboration and growth as the team expanded.

red to bluePeople Operations Specialist

Apr. 2017 - Oct. 2018Cluj County, RomaniaAt red to blue we want to help the world transition into the next phase. We do this by creating mobile and social platforms that inspire, empower and connect enlightened companies and people. Our Tools? Vision, Ideas and Technology. Responsibilities: - Talent acquisition (.NET/ C#, Front-end, Mobile, Java, UI/UX, BA, PM, Scrum Master); - Performance and development monitoring; - Employee relationship management ; - Policies creation and deployment; - Events coordination; - Brand awareness; - HR support to employees; - Continuous improvement on employee experience.

EvalueserveHR Associate

Jan. 2016 - Apr. 2017Cluj County, RomaniaRecruitment: - Partnering with hiring managers to determine staff needs; - Screening resumes; - Performing in person and phone interviews with candidates; - Coordinating interviews with the hiring managers; - Following up on the interview process status; - Briefing the candidate about the responsibilities, salary and benefits of the job in question; - Giving feedback to the candidates; - Managing tests that are given to the candidates (research tests and language tests); Admin: - Maintaining current HR files and databases; - Maintaining employee records (soft and hard copies); - Preparing contracts, offer letters and decisions of contract termination; - Updating HR databases (new hires, vacation, sick leaves, delegations); - Assist in payroll preparation by providing relevant data, like absences, bonus and leaves; - Process employees’ requests and provide relevant information; - Updating and maintaining employee benefits, employment status and similar records; - Provide orientations for new employees by sharing on boarding packages and explaining company policies; - Performing background check for the new employees; - Conduct exit interviews in absence of supervisor; - Coordinate Talent Development for Romania Center (Training Matrix, Training Need Identification, Calendar preparation, logistics booking, nomination, attendance update, Training Management System data maintenance, query handling); - Employee Engagement; - Maintain existing vendors; - Manage overall compliance aspects from an ISO 27001 perspective; - Prepare and maintain territorial labor documents in line with Romanian laws; - Work directly with payroll team, admin and marketing team to achieve daily support functions; - Assist the Country Head as necessary.

g7 MarketingHR Executive

Nov. 2014 - Jan. 2016Cluj County, Romania- Maintaining HR records, such as those related to compensation, health and medical insurance; - Preparing and submitting all relevant HR letters/documents/certificates as per the requirement of employees in consultation with the management; - Maintaining and regularly updating master database (personal file, personal database, etc.) of each employee; - Regular updating of communication channels; - Research; - Preparing and posting advertisements; - E-mail management; - CV screening; - Managing Facebook Page, updating information, edit photos and posts.

ArtwinRecruiting Intern

Jul. 2014 - Oct. 2014Cluj County, Romania- Understanding within recruitment projects; - Preparing and posting advertisements; - CVs screening; - Scheduling candidates for interviews, notifying them of the next steps; - Email management; - Interviews; - Research.

ClujHubPublic Relations Specialist

Feb. 2014 - Apr. 2014Cluj County, Romania- Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client; - Create company literature and other forms of communication; - Work with manager and business units to determine event budget and manage expenses to that budget; - Promote products and services through public relations initiatives; - Research media coverage and industry trends; - Develop fresh story ideas; - Conduct extensive media outreach; - Prepare briefing materials; - Coordinate scheduling and logistics; - Manage information; - Prepare agendas and conduct research.

DateSantiereData Entry Assistant/Customer Care Representative

Sep. 2013 - Feb. 2014Cluj County, Romania- Attract potential customers by answering product and service questions; suggesting information about other products and services; - Open customer accounts by recording account information; - Maintain customer records by updating account information; - Prepare source data for computer entry by compiling and sorting information; establishing entry priorities; - Process customer and account source documents by reviewing data for deficiencies; resolving discrepancies by using standard procedures or returning incomplete documents to the team leader for resolution; - Enter customer and account data. - Maintain data entry requirements by following data program techniques and procedures.

Asociația Culturală IdeogramaSummer Intern

Jul. 2013 - Sep. 2013Cluj County, Romania- Prepare the recruitment and selection processes of field personnel; - Interviewing ; - Write press release; - Attend to press conferences; - Train the volunteers and coordinate them; - Promote the festival on Social Media.