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Work Background
SOKOStrategy Leader
Jun. 2023São Paulo, BrasilUnilever
Dove, Omo, Brilhante e Seda
SOKOCreative Product, Senior Strategist
Sep. 2021 - Jun. 2023Beats - Ambev | Netflix | Spotify | Petlove | Vivo | Rede Itaú
ArtplanPlanner II
Mar. 2021 - Sep. 2021Submarino | Soub | Ortobom | Supergasbras | Duty Cosméticos | Rock in Rio | Hashdex | Governo do Estado | Aegea
ArtplanPlanner assistant
Jun. 2019 - Mar. 2021Rio de Janeiro e Região, BrasilMarket and digital ecosystem analysis;
Competitor analysis with opportunity mapping;
Development of strategic insights and direction;
Creation of creative briefs;
Consumer behavior analysis;
Participation in market research development;
Target audience and influencer analysis with the Business Intelligence team;
Design and implementation of communication platforms and strategic pillars;
Leading internal meetings and client presentations;
Development of multi-channel strategies;
Development of macro-level always-on content in collaboration with the account content strategist. Supergasbras | Ortobom | Submarino | Duty Cosmetics | Governos do Estado RJ | Recode | Canal VIVA | Congresso TEA | Artplan | Rock in Rio
ArtplanPlanner intern
Sep. 2018 - May. 2019L'Oreal | Niely | Rede Unno | Supergasbras | Rock in Rio | Game XP | Oi | Duty Cosmetics | DETRAN RJ | Amil | Congresso TEA | Artplan | Vinci Partners | Yahsat
VV - Volunteer VacationsMarketing & Comercial na joint venture VV Education
Sep. 2017 - Sep. 2018Rio de JaneiroOverseeing the planning and scheduling of social media content;
Developing strategic digital communication initiatives;
Managing relationships with influencers and partner brands;
Administering the CRM VV Education engagement strategy;
Organizing VV Education events;
Securing brand partnerships for VV Education courses.
Volunteer Vacations LtdaDesigner
Sep. 2017 - Sep. 2018Creation and design of digital content and assets;
Photo editing and curation;
Editing and production of institutional videos;
Development and conceptualization of VV’s new visual identity and digital campaign strategies;
Production of printed collateral: Brochures, E-books, Stickers, Flyers;
Creation of digital institutional materials: Brochures and flyers for VV destinations and missions;
Event photography for VV Education: Courses & Launches;
Illustration of mission-specific T-shirts for VV.
Dom Pedro ConteúdoCreative Art Director
Jun. 2017 - Sep. 2017Rio de Janeiro e Região, BrasilConteúdoProduction of digital assets and press kits;
Conceptualization and development of visual identity for digital campaigns;
Photo curation and editing;
Creation of illustrations for visual identities and storyboards;
Camera assistant in partner productions. Monbar Cervejaria | Perestroika | Blog Cariocando | Institucional Dom Pedro
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