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Work Background
Study GroupAssociate Director of Marketing (North America)
Feb. 2025Drive North American value proposition for international student recruitment to U.S. universities. Contribute as executive leadership team member to shape marketing/communications strategies, and prioritize growth goals. Act as brand steward and communications lead across a global matrixed organization. Spearhead integrated marketing and communication strategies for B2B and B2C engagement and conversion across digital, print, and public relations platforms. From January 2024 to March 2025, results include
* 175% growth in B2B-facing communications
* 20% increase in B2C email clickthrough rate
* 15% growth in organic social media engagement Initiate content strategies for 12 U.S. universities. Manage end-to-end production and deployment to reinforce university selling points and enable sales teams with deliverables. From January 2024 to March 2025, increased content generation by
* +125% for sales-focused collateral: Brochures, flyers, social media graphics, training decks
* +30% for student and faculty testimonials * +40% for student/faculty-focused videos Organize and moderate international training programs and digital events. Increased B2B/B2C webinar attendance by 30% since November 2024. Mentor and manage high-performing marketing team; implement operational processes that improve campaign effectiveness and team collaboration. Manage annual marketing and communications budget aligned with growth KPIs, partner expectations, and employee development needs. Utilize Salesforce and PowerBI to analyze market trends and sales funnel, optimizing messaging accordingly.
Study GroupHead of Product Marketing, North America
Feb. 2022 - Feb. 2025Chicago, Illinois, United States
Study GroupSenior Marketing Manager
Jan. 2019 - Feb. 2022Chicago, Illinois, United States
Study GroupInternational Marketing Manager
Feb. 2018 - Jan. 2019Chicago, Illinois, United States
TopFire Media Inc.Account Executive
Jul. 2016 - Feb. 2018Homewood, IllinoisDirected client communication strategy for digital and PR campaigns. Led teams of up to 8, coordinated messaging across channels, and built strong agency-client relationships. Secured five contract renewals and grew retainers by 10% through strategic service expansion and trusted communication counsel. Delivered 300%+ increase in qualified lead generation and won the 2017 PR News Agency Elite Award for high-performing paid social campaigns. Optimized internal onboarding and reporting systems, reducing turnaround time by 15%.
English as a Second Language International - ESLIAcademic Director
Feb. 2015 - Dec. 2015Canyon, TexasPromoted to manage international student enrollment and administer the program. Directed operations, curriculum, and international communications for university ESL program. Supervised six faculty members and student workers; enhanced and created curriculum and instruction materials; maintained administrative duties through Immigration and Customs Enforcement. Overhauled orientation program and reduced student processing time by 10%. Represented the program externally, ensuring brand consistency and strategic alignment with university messaging.
English as a Second Language International - ESLIESL Instructor
Aug. 2013 - Feb. 2015Bowling Green, KentuckyTaught non-native speakers to build English language skills suitable for American university studies. Led committees for student curriculum revisions and student events. Taught basic English composition course for university students.
United Way of Southern KentuckyDirector of Campaign
Mar. 2013 - Aug. 2013Bowling Green, KYAnalyzed data from previous campaign years; established productive relationships with high-dollar donor companies. Developed campaigns for employers and collaborated to set campaign goals.
Bowling Green Area Chamber of CommerceMarketing & Communications Director
Jun. 2007 - Jan. 2013Bowling Green, KYManaged communications and marketing strategies to support regional business growth, workforce development, and community engagement initiatives. Doubled press coverage from 2007 to 2012 with revitalized media strategy, increased content delivery, and revitalized brand messaging. Generated over $150K in sponsorship revenue and reduced costs by $50K through strategic partnerships and in-kind media production. Won 14 regional and national marketing awards for innovative campaigns.
University of Nebraska-LincolnPart-Time Adjunct Technical Writing Instructor
Aug. 2005 - Dec. 2006Lincoln, NETaught junior- and senior-level university students to write for business purposes, using models for letters, reports, and instruction manuals for 3 semesters.
State Farm ®PA/Communications Specialist
May. 2005 - Jun. 2007Lincoln, NEServed as lead editor and strategist for regional monthly magazine and intranet. Developed strategies and collateral for promotional services campaigns; assisted in planning regional events. Achieved 60% participation across 2,000-employee operations for Life Insurance Awareness Campaigns. Increased readership of monthly magazine by 15% by conducting user surveys and diversifying content.
Auburn UniversityGraduate Assistant
Aug. 2003 - May. 2005Auburn, AlabamaTaught college-level academic writing skills to first- and second-year university students. Designed and distributed weekly e-newsletter for 100+ English Department faculty, administrators, and students. Conducted academic research regarding connections between the Human Genome Project and English studies.
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