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Work Background
McMullen Head of Brand Communications & Partnerships
Mar. 2023Planned and executed 25 high-impact events in a single year, generating a 40% YoY revenue increase and accounting for 20% of the company's total business.
Built and led large-scale brand communication strategies and partnerships, with Woolmark, de Young Museum, Sweet July, Google, JPMorgan Chase, Moët Hennessy, and Pattern, elevating McMullen as a global leader in fashion innovation and cultural impact.
Curated designer activations with Dries Van Noten, Christopher John Rogers, Tibi, Diotima, Henry Zankov, Christie Brown, and Khaite, increasing sales and fostering community engagement through compelling storytelling and unique experiences.
Cultivated PR and media strategies, resulting in exclusive coverage in Vogue, Vogue Business, WWD, and W Magazine, significantly increasing brand visibility and customer reach.
McMullen Director Marketing Communications
Aug. 2022 - Mar. 2023Spearheaded comprehensive marketing campaigns to enhance brand equity and drive business growth across 360 omnichannel platforms.
Partnered with Telfar to release an exclusive 2022 NBA Finals capsule featuring Steph Curry, achieving a 100% sell-through rate in under two hours while amplifying Black History Month messaging.
Delivered a viral 15th-anniversary capsule in partnership with Shop with Google, showcasing 15 designers and garnering over 8 million organic views on Instagram reels. Anniversary events received Vogue, The Cut, WWD, CFDA, and Essence coverage.
Managed successful pop-up launches in Los Angeles and Detroit, extending McMullen’s brand presence to new markets while fostering community relationships. Secured exclusive media placements in WWD and Ebony.
Established strategic partnerships with Vogue Club, Soho House, IT Cosmetics, Lululemon, expanding brand recognition and promoting the company's mission of championing emerging designers and inclusivity.
McMullen Digital Marketing Manager
Mar. 2021 - Aug. 2022Cultivated partnerships with Affirm and Afterpay, boosting online sales by 25% and increasing brand visibility through collaborative activations and promotions.
Optimized website navigation and user interface, improving conversion rates by 15% and reducing bounce rates by 10%.
Designed and launched customer loyalty programs, increasing retention rates by 20% through targeted client segmentation and personalized messaging.
Streamlined the execution of digital campaigns by creating and managing multi-channel marketing content calendar and doubling messaging cadence and frequency.
Banana RepublicMarketing Communications Manager
Jan. 2018 - Mar. 2021Spearheaded omnichannel marketing campaign integration across the US and Canada, driving a 12% increase in overall customer engagement.
Led high-profile campaigns featuring Kevin Love and Jared Goff, increasing brand visibility and growing business by 30% growth in new business partnerships.
Created strategic marketing briefs for site, email, app, direct mail and store activations, achieving a 15% increase in brand's 40th anniversary campaign ROI.
Leveraged performance metrics and A/B testing to optimize messaging, improving click-through rates by 18%.
Louis VuittonDigital Client Specialist
Jun. 2017 - Dec. 2017Identified growth opportunities through sales data analysis, contributing to a 10% increase in revenue.
Enhanced team productivity by implementing training programs and development plans, improving client retention by 15%.
Designed and implemented training programs and tailored client outreach strategies, driving a 20% increase in repeat purchases and strengthening customer loyalty.
JCPenneySite Merchandiser, Women's
Apr. 2015 - May. 2017Managed the $100 million Women’s Dress and Career categories, achieving an 18% sales increase and 30% online conversion growth YoY.
Optimized site taxonomy and migration strategies, improving site navigation and driving a 25% increase in user engagement.
Improved SEO rankings, resulting in a 20% increase in traffic from internal and paid search campaigns.
Reduced return rates by 12% through proactive inventory management and effective communication with Product Development teams.
Neiman MarcusDigital Merchandise Marketing Manager, Men's
Aug. 2013 - Apr. 2015Piloted NM's first buy online, pick up in-store omnichannel initiatives for full company rollout.
Managed a $54 million business, achieving a 22% sales increase and 31% YoY traffic growth. Built strong relationships with 200+ luxury vendors, launching collections for brands such as Prada, Gucci, Berluti, Tom Ford and Moncler.
Executed segmented email campaigns and affiliate programs, driving a 20% increase in engagement and sales.
Improved online conversion rates by 18% through traffic analysis and streamlined the accuracy of 10,000 product uploads to online.
Neiman MarcusAssistant Department Manager, Contemporary Collections
May. 2010 - Aug. 2013Delivered a 34% YoY sales increase for a $55 million web business by implementing optimized marketing calendars and editorial shoots.
Initiated and grew social media presence by launching Instagram and Pinterest accounts, increasing follower count by 30%.
Merchandised complete-the-look style suggestions and introduced cart recommendations, resulting in a 25% improvement in site conversion rates.
Neiman MarcusMerchandise Coordinator, Contemporary Collections
Mar. 2007 - May. 2010Supported buying operations for 20–40 brands, driving Neiman Marcus, Berdorf Goodman and Juicy Couture online sales growth by 12%.
Analyzed weekly sales and market trends to identify strategic opportunities, leading to a 10% improvement in buying decisions.
Coordinating samples for eCommerce, editorial and press photoshoots and ensuring on-time delivery for product launches online.
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