McMullen Head of Brand Communications & Partnerships
Feb. 2023Planned and executed 25 high-impact events in a single year, generating a 40% YoY revenue increase and accounting for 20% of the company's total business.
Built and led large-scale brand communication strategies and partnerships, with Woolmark, de Young Museum, Sweet July, Google, JPMorgan Chase, Moët Hennessy, and Pattern, elevating McMullen as a global leader in fashion innovation and cultural impact.
Curated designer activations with Dries Van Noten, Christopher John Rogers, Tibi, Diotima, Henry Zankov, Christie Brown, and Khaite, increasing sales and fostering community engagement through compelling storytelling and unique experiences.
Cultivated PR and media strategies, resulting in exclusive coverage in Vogue, Vogue Business, WWD, and W Magazine, significantly increasing brand visibility and customer reach.