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Work Background
Co-Founder
LifeLike Transmedia CompanyCo-Founder
Aug. 2014Cubo ItaúLifeLike offers scalable immersive learning experiences using storytelling thru various media such as text messages, video, and telephone calls (transmedia) over an engaging mobile platform which reduces cost and time required to assess, train, and manage people in organizations.
Partner, Innovation and Marketing Director
Menteinovadora / Mind Lab BrasilPartner, Innovation and Marketing Director
Feb. 2006 - Aug. 2014Devised and implemented, with the help of a very creative team, the Menteinovadora Project (Projeto Jovem Pereira) which led to the successful startup Mind Lab Brasil.
Strategy and Marketing Director
SondaimarésStrategy and Marketing Director
Apr. 1996 - Apr. 2005São Paulo Area, BrazilMerge and Acquisitions, Brand strategy and management, business plan & sales strategy development, new products/services development, implementation of communication process with market, employees and potential investors.
Co-Founder and CEO
Genix Indústria e ComércioCo-Founder and CEO
Jun. 1989 - Aug. 1995Started the company which introduced Mastersux, an innovative portable vaccuum cleaner/jet cleaner. Developed production and sales processes, introduced product via TV direct response, and in large retail stores. Managed sales of business to a larger manufacturing company.
Marketing and Sales Director
Prológica MicrocomputersMarketing and Sales Director
Feb. 1985 - May. 1988São Paulo Area, BrazilManagement of the microcomputer business, both marketing and sales programs, introduction of IBM compatible microcomputer in large corporations.
Marketing Director
Singer Sewing MachinesMarketing Director
Feb. 1983 - Jan. 1985São Paulo Area, BrazilDirection of Market Research, Marketing Services, and Brand Management processes of the traditional sewing machines product line as well as development of new products, including a mending machine product line, Mini-Singer, which was a great marketing success in the 80´s.
Group Product Manager/Manager New Business Latin America
Quaker Oats CompanyGroup Product Manager/Manager New Business Latin America
Apr. 1978 - Jan. 1983São Paulo Area, Brazil and Chicago USABrand Management for AVEIA QUAKER, MILHARINA, POLENTINA and SARDINHAS COQUEIRO. Responsibility for market research department and new products development initiatives which led to the successful introduction of ATUM COQUEIRO AND TODDYNHO. Management of new business initiatives for Latin America (based in Chicago - USA - 1980)
Senior Sales Engineer
Texas InstrumentsSenior Sales Engineer
Oct. 1975 - Jun. 1976São Paulo Area, Brazil
Sales Enginner
SiemensSales Enginner
Jan. 1974 - Oct. 1975São Paulo Area, Brazil
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