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Work Background
Twignition LLCPrincipal
Jan. 2025Boulder, Colorado, United StatesAt Twignition, I help clients develop AI product strategies, conduct market research, support Agile software development and deliver process improvement.
NielsenIQVP Product Leadership, Retail Measurement Services (RMS)
Oct. 2021 - Dec. 2024Boulder, Colorado, United StatesAt NielsenIQ, I spearheaded product strategy for retail measurement services across the U.S. and Canada, driving $500M in revenue impact through innovative enhancements. A key achievement was launching an AI-enabled Amazon sales and share solution, generating $4M in its first year and earning trust from Fortune 500 clients like P&G and Coca-Cola. I also designed a Health & Wellness segmentation model, establishing a gold standard for niche market analytics, and developed strategies leveraging GfK's capabilities to expand into the Tech & Durables sector. My leadership helped shape data-driven solutions that empowered clients to stay ahead in competitive markets.
InformaSVP Product Management, Global Data & Insights
Jan. 2016 - Oct. 2020Boulder, COAt Informa, I accelerated digital transformation by developing predictive analytics tools and marketplace platforms that redefined client engagement. Among my accomplishments was launching a predictive analytics solution with 95% positive client feedback, setting a clear path to product-market fit. I led the creation of marketplace businesses that became the most visited sites across Informa brands and provided strategic insights to world-class CPG clients, including PepsiCo, Nestlé, and Clorox. During the global pandemic, I managed a $5M relief fund to support 200+ emerging brands, showcasing my commitment to driving innovation while delivering value to both clients and communities.
PentonVice President of Product Management
May. 2013 - Jan. 2016Boulder, COAt Penton, I built a SaaS data analytics business from scratch, generating $2M in revenue within its first year. I developed AI-powered tools that scaled product intelligence and uncovered hidden market insights, tripling revenue for our technology-enabled consulting group. By introducing agile methodologies and leveraging proprietary data sets, I drove exceptional growth and positioned Penton as a leader in data-driven solutions.
JD Power and AssociatesHead of Product Management
Apr. 2008 - May. 2013Boulder, COAt J.D. Power, I pioneered AI-driven market research by blending traditional survey methods with advanced social listening technologies. My team delivered syndicated and consulting products generating $2M in Year 1 revenue while consulting for industry leaders like Mercedes-Benz and Disney. I developed proprietary algorithms for sentiment analysis and spam detection, earning two patents and achieving groundbreaking innovations in text analytics. I also helped establish J.D. Power's presence as a thought leader through industry conferences and media engagements.
Umbria Inc.VP Product Management
Jul. 2005 - Mar. 2008Boulder, COAt Umbria, I led product managers and data scientists to create NLP and machine learnings algorithms that reshaped social media listening. I introduced agile processes that increased productivity by 50%, and I tripled revenue, and doubled margins with a revamped go-to-market strategy. These innovations established Umbria as a cutting-edge player in consumer insights, recognized for its transformative approach to data analysis.
InformativeSr. Director, Solution Consulting
Nov. 2002 - Jul. 2005San Francisco Bay AreaAt Informative, I built and led a solution consulting group, advising Fortune 500 clients like Bose and Intuit on creating branded online communities. My work combined AI-driven insights with innovative consumer profiling techniques to develop robust engagement strategies. By launching a SaaS community platform and implementing AI algorithms for consumer sentiment analysis, I provided clients with actionable insights that drove customer loyalty and market growth.
RecipioDirector, Product Management
Nov. 2000 - Nov. 2002San Francisco Bay AreaAt Recipio, I spearheaded the development of a SaaS platform that delivered unique qualitative and quantitative insights for Fortune 500 clients. My innovative approach to consumer profiling and engagement enabled companies like Pfizer and Masterfoods to identify key influencers and understand the attitudes driving customer behavior. This role cemented my ability to bridge the gap between advanced technologies and practical business applications, establishing a strong foundation for my success in subsequent product leadership positions.
Publicis SapientSenior Strategist
Jan. 1998 - Dec. 1999San Francisco Bay Area
Deloitte ConsultingManager
Jan. 1995 - Dec. 1998San Francisco Bay Area
American Management SystemsSr. Consultant
Sep. 1992 - Jul. 1993Washington D.C. Metro Area
PwCConsultant
Sep. 1990 - Sep. 1992Washington D.C. Metro Area
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