Requests
11
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
iFoodSenior Product Manager
Apr. 2024 - Nov. 2024BrazilPart of the Food Delivery Platform BU. Reported to the Head of Product, Restaurants (Brazil).
✔️ 💸 Wins: -10% revenue loss, -13% cancellation rate, -7% handshakes in Q3.
✔️ Led a ~10-people squad focused on Engagement for a 350k+ MAU platform;
✔️ Led multiple A/B testing initiatives using diff-in-diff for 30k+ groups;
✔️ Led a full redesign of the B2B homepage, scaling to ~100k users in Q4;
✔️ Led Data, Design & stakeholder iterations to develop a data visualization dashboard;
✔️ Led a Data & Engineering partnership to build an insights solution for high-volume merchants;
✔️ Closely supported the D-level triad on scaling the personalization vision for top tiers users;
✔️ Also supported a x-functional program on order cancellation governance.
HugeSenior Product Manager, on behalf of Google
Oct. 2020 - Feb. 2024ColombiaPart of the Strategy Craft Pod (Global). Reported to the Director of Product, Google.
✔️ 💸 Wins: a 7-digit year increase in downloads for a top market product yearly.
✔️ Led a 10-people squad focused on Conversion for a 100M+ MAU platform;
✔️ Led a full discovery & dev of Chrome.com using A/B testing to increase CVR and reduce CAC;
✔️ Led the Google Search Ads Format Framework and Design System initiatives;
✔️ Closely supported the D-level triad on building Chrome’ portfolio measurement plan;
✔️ Also supported Cybage on the L10n strategic planning for Chrome’s scale-up;
✔️ Mentored and managed 4 PMs through their Google portfolio and career path;
✔️ ERG: Part of the Immigrant affinity group representing a solo expat in Colombia.
NetflixProduct Marketing
Mar. 2019 - Feb. 2020São Paulo Area, BrazilPart of the LATAM Product Marketing (Brazil). Reported to the C-level Manager, LATAM.
✔️ 💸 Wins: Top 5 Most Profitable Streaming releases/year, reaching WW trending topics a few times.
✔️ IPs: La Casa de Papel, El Camino — A Breaking Bad Film, The Irishman and The Witcher;
✔️ Led Acquisition efforts with Marketing, Editorial Creative, Operations, and G11n teams;
✔️ Led SWAT partnerships with Google & Meta for Go-to-Market (GMT) Strategies;
✔️ Led the PMM planning with Marketing to make Netflix’s Comic Con 2019 more engaging;
✔️ Applied user insights from the Product Creative Strategy teams on the best on-service experience;
✔️ Managed 15+ global peers, agencies/studios between Los Angeles, Los Gatos, and São Paulo;
✔️ ERG: Part of the Afro&LatinX affinity group representing Brazilian women in big tech.
R/GAProduct Manager
Mar. 2017 - Mar. 2019São Paulo Area, BrazilPart of the series B fintech Next, sponsored by Bradesco, one of the biggest banks in the country (Brazil). Reported to the VP of Product & Tech.
✔️ 💸 Wins: Co-led the first Business Transformation bet to review goals and monetization streams.
✔️ Led 5 iOS and 5 Android developers for the MVP0 launch at the Fintech HQ;
✔️ Led all PMM efforts towards Acquisition and Retention for the Lollapalooza Festival twice;
✔️ Co-led Product Strategy and Design Sprints with multiple C-level stakeholders;
✔️ Co-led sprints with a variety of tech partners (ie. CAPCO) towards the core banking and BFF;
✔️ Co-led discovery sprints through quanti and quali research partnering w/ the local user community;
✔️ Mentored 1 Associate PM and 1 Intern through their portfolio and career path;
✔️ ERG: Part of the Educational initiative representing the discipline in universities such as PUC-SP.
HugeProduct Ops
Mar. 2016 - Feb. 2017Rio de Janeiro Area, BrazilPart of the LATAM Sales Ops (Brazil, Peru, Colombia). Reported to the Director, Operations.
✔️ 💸 Wins: GOL, Avianca, FCA, and bank clients such as Itaú, Interbank, and Banco Popular Dominicano.
✔️ Evolved the ways of productizing and selling solutions for all RFP/pitches for LATAM;
✔️ Evolved artifacts such as MSAs and SOWs and scale up their production;
✔️ Led cross-office interface with Colombia and Peru to set operational standards
✔️ Led C-level stakeholders interface, UX Research planning, and MVP conception
✔️ Led mid and big-sized proposals for Web & Mobile development every month;
✔️ Backed up Client Services with product insights into the customer relationship.
RIOgaleão – Aeroporto Internacional Tom JobimDigital Marketing Coordinator
Aug. 2014 - Dec. 2015Rio de Janeiro Area, Brazil✔️ Led the digital marketing advocacy across stakeholders, having Changi Airports International (CAI) as an investor. Co-led the GIG world-class airport planning for the Official Rio 2016™. 50+ POCs involved. Reported to the Director, Marketing & Communications.
FLAGCXProject Management Coordinator
May. 2013 - Aug. 2014✔️ Co-led the framework, and content strategy planning for the Real-Time Marketing teams. Powerade Creative Hub during The FIFA World Cup BRAZIL 2014™. 20+ POCs involved.
Ogilvy & MatherAssociate Project Manager
Aug. 2010 - May. 2013Rio de Janeiro, Brazil✔️ Acted as a APM helping the local digital team, and The Coca-Cola partners such as CI&T and E-Life. Also worked for TeleComms (Claro), and Beauty & Fashion brands (PUIG), using Kanban.
Intch is a Professional Networking App for the Future of WorkSee more people like Rhaissa on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
489368 people
17
IT Project Manager @ Freelancer
26
Mobile Engineer @ Raiô Benefícios
15
.Net Fullstack Developer/Angular Developer @ Webfis Processamento de Dados Ltda
79809 people
19
IT Executive | CIO | CTO | CDO @ Self Employed
19
Project Manager @ Ressarcir Sistemas
18
Product Specialist @ Porto