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Work Background
iFoodSenior Product Manager
Apr. 2024 - Nov. 2024BrazilPart of the Food Delivery Platform BU. Reported to the Head of Product, Restaurants (Brazil).
✔️ 💸 Wins: -10% revenue loss, -13% cancellation rate, -7% handshakes in Q3.
✔️ Led a ~10-people squad focused on Engagement for a 350k+ MAU platform;
✔️ Led multiple A/B testing initiatives using diff-in-diff for 30k+ groups;
✔️ Led a full redesign of the B2B homepage, scaling to ~100k users in Q4;
✔️ Led Data, Design & stakeholder iterations to develop a data visualization dashboard;
✔️ Led a Data & Engineering partnership to build an insights solution for high-volume merchants;
✔️ Closely supported the D-level triad on scaling the personalization vision for top tiers users;
✔️ Also supported a x-functional program on order cancellation governance.
HugeSenior Product Manager, on behalf of Google
Oct. 2020 - Feb. 2024ColombiaPart of the Strategy Craft Pod (Global). Reported to the Director of Product, Google.
✔️ 💸 Wins: a 7-digit year increase in downloads for a top market product yearly.
✔️ Led a 10-people squad focused on Conversion for a 100M+ MAU platform;
✔️ Led a full discovery & dev of Chrome.com using A/B testing to increase CVR and reduce CAC;
✔️ Led the Google Search Ads Format Framework and Design System initiatives;
✔️ Closely supported the D-level triad on building Chrome’ portfolio measurement plan;
✔️ Also supported Cybage on the L10n strategic planning for Chrome’s scale-up;
✔️ Mentored and managed 4 PMs through their Google portfolio and career path;
✔️ ERG: Part of the Immigrant affinity group representing a solo expat in Colombia.
NetflixProduct Marketing
Mar. 2019 - Feb. 2020São Paulo Area, BrazilPart of the LATAM Product Marketing (Brazil). Reported to the C-level Manager, LATAM.
✔️ 💸 Wins: Top 5 Most Profitable Streaming releases/year, reaching WW trending topics a few times.
✔️ IPs: La Casa de Papel, El Camino — A Breaking Bad Film, The Irishman and The Witcher;
✔️ Led Acquisition efforts with Marketing, Editorial Creative, Operations, and G11n teams;
✔️ Led SWAT partnerships with Google & Meta for Go-to-Market (GMT) Strategies;
✔️ Led the PMM planning with Marketing to make Netflix’s Comic Con 2019 more engaging;
✔️ Applied user insights from the Product Creative Strategy teams on the best on-service experience;
✔️ Managed 15+ global peers, agencies/studios between Los Angeles, Los Gatos, and São Paulo;
✔️ ERG: Part of the Afro&LatinX affinity group representing Brazilian women in big tech.
R/GAProduct Manager
Mar. 2017 - Mar. 2019São Paulo Area, BrazilPart of the series B fintech Next, sponsored by Bradesco, one of the biggest banks in the country (Brazil). Reported to the VP of Product & Tech.
✔️ 💸 Wins: Co-led the first Business Transformation bet to review goals and monetization streams.
✔️ Led 5 iOS and 5 Android developers for the MVP0 launch at the Fintech HQ;
✔️ Led all PMM efforts towards Acquisition and Retention for the Lollapalooza Festival twice;
✔️ Co-led Product Strategy and Design Sprints with multiple C-level stakeholders;
✔️ Co-led sprints with a variety of tech partners (ie. CAPCO) towards the core banking and BFF;
✔️ Co-led discovery sprints through quanti and quali research partnering w/ the local user community;
✔️ Mentored 1 Associate PM and 1 Intern through their portfolio and career path;
✔️ ERG: Part of the Educational initiative representing the discipline in universities such as PUC-SP.
HugeProduct Ops
Mar. 2016 - Feb. 2017Rio de Janeiro Area, BrazilPart of the LATAM Sales Ops (Brazil, Peru, Colombia). Reported to the Director, Operations.
✔️ 💸 Wins: GOL, Avianca, FCA, and bank clients such as Itaú, Interbank, and Banco Popular Dominicano.
✔️ Evolved the ways of productizing and selling solutions for all RFP/pitches for LATAM;
✔️ Evolved artifacts such as MSAs and SOWs and scale up their production;
✔️ Led cross-office interface with Colombia and Peru to set operational standards
✔️ Led C-level stakeholders interface, UX Research planning, and MVP conception
✔️ Led mid and big-sized proposals for Web & Mobile development every month;
✔️ Backed up Client Services with product insights into the customer relationship.
RIOgaleão – Aeroporto Internacional Tom JobimDigital Marketing Coordinator
Aug. 2014 - Dec. 2015Rio de Janeiro Area, Brazil✔️ Led the digital marketing advocacy across stakeholders, having Changi Airports International (CAI) as an investor. Co-led the GIG world-class airport planning for the Official Rio 2016™. 50+ POCs involved. Reported to the Director, Marketing & Communications.
FLAGCXProject Management Coordinator
May. 2013 - Aug. 2014✔️ Co-led the framework, and content strategy planning for the Real-Time Marketing teams. Powerade Creative Hub during The FIFA World Cup BRAZIL 2014™. 20+ POCs involved.
Ogilvy & MatherAssociate Project Manager
Aug. 2010 - May. 2013Rio de Janeiro, Brazil✔️ Acted as a APM helping the local digital team, and The Coca-Cola partners such as CI&T and E-Life. Also worked for TeleComms (Claro), and Beauty & Fashion brands (PUIG), using Kanban.
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